Digital Games Business, Bachelor of Arts

Distance learning program @ DIPLOMA University 

👉 The distance learning programme Digital Games Business (Bachelor of Arts) at the DIPLOMA University offers you a comprehensive education in the economic and organizational aspects of the gaming industry. You will learn how to successfully lead teams, develop marketing strategies, and manage complex projects. The course is entirely online, providing you with maximum flexibility. Graduates have various career opportunities in areas such as project management, marketing, and corporate communication.

At a Glance

🏫 Provider DIPLOMA University, UAS based in Bad Sooden-Allendorf (Germany)
The DIPLOMA University is a state-recognized private university that offers flexible study models such as online distance learning, dual study programmes, and face-to-face study. With over 40 degree programmes in areas such as health, business, and technology, it enables part-time learning and practice-oriented research. Sustainability, social responsibility, and international cooperation shape the profile of the university.
🎓 Field of Study Design & Layout
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Foundations of Economics, Academic Research, Statistics and Research Ethics, Knowledge and Innovation Management, Financial Accounting, Business Law, Basics of Media Economics and Game Economics, IT, Media Law and Tax Law, Game Studies, Managerial Accounting, Media, Digital Marketing and Game Advertising, Digital Games Business Modelling & E-Business Leadership, Media, Game and Communication Management, Intercultural Media Communication and Cooperation, Business English
📚 Electives E-Sport and Data Science Management, Market and Advertising Psychology in the Games Industry, Transmedia and Games Practice
📅 Enrollment Winter or summer semester
💶 Fees
from 167 € monthly
from 11489 € total
🔗 More Info https://www.diploma.de

Admission requirements

The study programme Digital Games Business is open to those who meet one of the following requirements:


• General qualification for university entrance (Abitur)
• University of Applied Sciences entrance qualification (Fachhochschulreife)
• passed master craftsman examination
• intermediate school leaving certificate (at least secondary school leaving certificate) and qualified completion of a recognized vocational training lasting at least 3 years, with an average overall or final grade of 2.5 or better (if these grades are not specified, the arithmetic mean of the individual subject grades applies)
• completion of a professional development course with at least 400 hours of instruction, a technical school, or a vocational or administrative academy*
• final examination in a state-recognized training occupation followed by at least 2 years of professionally related work and passing a separate university entrance examination*


* in accordance with the Regulation on Access for Vocational Qualifications to Universities in the State of Hesse


For foreign qualifications, equivalence must be proven for admission.
For any questions, further information on admission requirements, and more detailed information on specific qualifications, the advisers at the Student Services of DIPLOMA University will be happy to assist you upon request.

Details

The distance learning programme in Digital Games Business at DIPLOMA prepares you comprehensively for the diverse challenges of the growing games industry. It provides in-depth knowledge of the economic, legal, and technical aspects of the gaming sector and offers you practical insights into interdisciplinary collaboration and market mechanisms. The course is 100% online, providing you with maximum flexibility.

The aim of the education is to produce professionals who understand both the creative processes and the economic requirements of the gaming industry. You will learn how to lead projects as a Game Producer, develop and implement marketing strategies, and organize and control complex processes. Potential career fields include project management, product development, marketing and sales of games, as well as communication and content creation.

Study contents:

Knowledge and innovation management in the games business Media economics and games industry Media marketing, digital marketing, and game advertising Business law including IT and media law, as well as tax law in the games business Introduction to business administration with a focus on the media and games industry (e.g. accounting, cost accounting, controlling, organizational theory) Games studies including the fundamentals of game and decision theory Digital Games Business Modelling and E-Business Leadership (e.g. gamification, edutainment, serious games) Transmedia and games practice Intercultural media communication and media cooperation (e.g. games, marketing, and IT ethics) Media management with a focus on game and communication management

During the course, you will have the opportunity to specialize through elective modules in areas such as E-Sports and Data Science Management, market and advertising psychology in the games industry, or transmedia and games practice.

The distance learning programme is designed for individuals with a strong interest in the games industry and its economic dimensions. Graduates have career prospects in a variety of areas, including media planning, online marketing, project management, and corporate management in the media sector.

Advisory Service

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