Distance learning program Digital Business Management (M.A.) – AKAD University

👉 The Master's programme in Digital Business Management (M.A.) is aimed at professionals in leadership positions or specialists in the digital business sector who want to actively shape digital transformation processes. The focus lies on the digitisation of business processes, the development of digital business models, and the use of digital technologies to increase efficiency and drive innovation. Key areas of study include project management, digital marketing, controlling, digital production, and leading digital teams. The programme is entirely online and can be completed flexibly alongside employment over 24 to 36 months, with variable ECTS credits (60 to 120). Prerequisites include a first university degree in business-related fields as well as relevant professional experience. Monthly fees start at 295 euros.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Technology & InformaticsIT Management
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Key qualifications for study and career in the digital age, project management, requirements engineering and risk management, integrated master project 1: current state analysis and requirements engineering, integrated master project 2: solution design and implementation, integrated master project 3: empirical studies and analytical statistics, digital procurement, digital production, digital marketing and digital sales, digital controlling, digital financial accounting, management of teamwork, collaboration and change processes, digital business, case study work on digitalisation, specialisation, master's thesis and colloquium
📚 Electives Digital brand management, digital media, marketing and sales, digital management and leadership, data science and big data analytics, systemic consulting, new work and health management in companies, digital human resource management and virtual organizations, digital project management, digital technologies, production and logistics, multiproject management
📅 Enrollment Anytime
💶 Fees
from 299 € monthly
from 11976 € total
🔗 More Info View Vendor Profile

Is the Master's Degree in Digital Business Management Suitable for You?

The distance learning Master's degree in Digital Business Management (M.A.) is aimed at professionals with a background in economics who want to actively participate in the digital transformation within companies or take on leadership responsibilities in a digital context. The degree programme particularly appeals to those who have already gained some experience in management, digitalisation, or related business administration fields and wish to further develop in digital leadership, e-commerce, IT management or similar future-oriented areas. Typical participants are specialists from business, IT, industrial engineering or business psychology who want to actively shape the change of business processes.

What Formal Requirements Do You Need to Meet?

The following admission requirements apply for the Master's degree programme Digital Business Management at AKAD University:

  • Completed university degree (Bachelor or equivalent) with at least 180 ECTS credits in one of the following fields:
    • Economics
    • Industrial Engineering with an economic focus
    • Business Informatics
    • Business Psychology
    • Banking
    • Business Law
    • Financial Administration
    • Social Security
  • For international applicants: proof of German language skills at level DSH-2, C1 according to the CEFR, TestDaF level 4 or an equivalent school leaving certificate.
  • Alternatively, already obtained ECTS or professional practical experience can be credited if they are relevant and qualified.

Additionally, the following knowledge is recommended:

  • Basics in mathematics and statistics
  • Academic working methods
  • English skills at CEFR level C1
  • Depending on specialisation: knowledge in digital management, especially regarding New Work and digital business processes

Any missing knowledge in the areas mentioned can be acquired in the preparatory course or alongside your studies.

Personally, you should bring the following skills and attitudes:

  • Willingness to engage intensively with digital business models and change management
  • Self-organisation and self-motivation for the part-time, flexible online study
  • Analytical thinking and problem-solving skills in the context of digitalisation
  • Communication and teamwork skills, especially with regard to digital collaboration
  • Interest in innovative technologies, digital processes and agile working methods

What content can you expect in the Master’s in Digital Business Management?

In the Master’s programme Digital Business Management at AKAD University, you will acquire comprehensive skills for the digital transformation of companies. The curriculum combines management knowledge with current digital expertise:

  • Key qualifications in the digital age: You will deal with the fundamentals of academic work, digital communication, as well as modern leadership and collaboration methods.
  • Project management and requirements engineering: You will learn how to manage projects digitally, analyse requirements and systematically manage risks.
  • Integrated master projects: Three practice-oriented project modules will teach you the stages from as-is analysis and solution development to empirical investigation and the application of analytical statistics.
  • Digital processes and functions: You will deepen your knowledge in areas such as digital procurement, production, marketing, sales, controlling and financial accounting. The focus is on the use of digital tools and innovative business processes.
  • Management and change competence: Topics such as teamwork, collaboration, change management and the design of change processes are covered in a practice-oriented way.
  • Case study on digitalisation: Using real company examples, you will analyse and solve problems related to digital transformation.
  • Specialisations: You have the opportunity to study one or more of the following subject areas intensively:
    • Digital Brand Management
    • Digital Media, Marketing and Sales
    • Digital Management and Leadership
    • Data Science and Big Data Analytics
    • Systemic Consulting
    • New Work and Health Management
    • Digital Human Resource Management & Virtual Organisations
    • Digital Project Management
    • Digital Technologies, Production and Logistics
    • Multiproject Management
  • Master’s thesis and colloquium: You will complete your studies with a scientific master’s thesis, in which you independently analyse a complex issue from the field of Digital Business.

By the end of the programme, you will be able to develop and implement business models, processes and strategies for digital markets. You will possess solid management, analysis and consulting skills with a strong digital focus.

How is the study programme at AKAD University organised?

The Digital Business Management distance learning programme is completely online and modular. You can start your studies at any time – independent of fixed semester dates.

  • Study model: 100% online study including digital learning materials, video lectures, webinars, interactive exercises and access to online libraries.
  • Individual pace: Choose between sprint, standard and stretch models – the duration of study is 24, 36 or 48 months depending on the model. If necessary, the study period can be extended free of charge.
  • Examinations: Exams such as written tests, term papers, presentations and project work can be taken flexibly online or at examination centres. Most exams can be taken at any time as open-book or with video supervision.
  • Virtual campus: You organise your studies via the central learning platform, prepare with practice exams, book consultation hours and are networked with lecturers as well as fellow students.
  • Personal support: Each module group is accompanied by a specialist contact person. The advisory team supports you with organisational questions regarding the course of study.

You study with maximum flexibility: you determine the content and pace yourself, and all materials are available around the clock. The AI-supported learning environment enables individual learning paths and immediate feedback.

What career prospects does this master’s open up for you?

With the Master’s degree in Digital Business Management, you are qualified for demanding tasks and leadership positions at the interface of management and digitalisation. Typical areas of deployment include:

  • Digital Business Manager: Development, control and optimisation of digital business models and processes in companies of all sizes.
  • Change Manager: Planning, implementation and evaluation of digital change processes to position companies for the future.
  • Digital Marketing Manager: Design and implementation of digital marketing strategies, development of campaigns in e-commerce and social media.
  • Digital Technology Manager: Selection, introduction and management of digital technologies and tools, identification of trends and innovations.
  • IT Management, E-Business, Business Development: Taking on leadership, consulting or interface functions in the field of digital transformation.

The degree also offers opportunities in consulting, project management or specialised digital departments. Many graduates build careers in international companies, start-ups or as independent consultants in the digital economy.

What costs should you expect for the distance learning course – and how can you finance it?

The tuition fees for the Master’s in Digital Business Management (120 ECTS) at AKAD University are typically €299 per month for a study period of 48 months (stretch model), amounting to a total of €11,976. If you choose a faster time model (e.g. sprint model, 24 months), the total costs decrease accordingly – however, the monthly fees will increase. A one-time examination fee of €960 is included in the total price.

  • Flexible models: Three time models give you the choice between low monthly rates and a fast degree completion.
  • 4 weeks free trial: At the start of your studies, you can try the programme for four weeks without obligation.
  • Discounts: There are regular discount promotions that can significantly reduce the total costs.
  • Funding options:
    • Tax deductibility as income-related expenses or special expenses
    • Employer subsidies are possible; many companies support the further training of their employees
    • Recognition of external prior achievements shortens the study duration and saves fees per credited ECTS point

Additional fees only arise for voluntary attendance at on-site events, upon your own request for a change of programme, or if you exceed the free extension period.

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