- Master in just 2 semesters full-time study or in 3-4 semesters part-time study
- interesting specializations, such as in Neuromarketing
- innovative learning concept with IU Learn app and digital lectures
- Instruction language is consistently English
These are the admission requirements for the Master's programme Growth Hacking
We offer the Master's in Growth Hacking for Entrepreneurs in a shortened 60-ECTS variant, lasting 2 semesters full-time. A first academic degree with a minimum grade of "good" is required.
Depending on the scope of your degree, you must also demonstrate work experience:
- If your first academic degree is 180 ECTS, you need to take additional courses totaling 30 ECTS and demonstrate at least 1 year of relevant work experience. Alternatively, you can prove at least 2 years of relevant work experience.
- If your degree is 210 ECTS, you must show at least 1 year of qualified work experience. This work experience should have been gained after your studies.
- If your degree is 240 ECTS, as is the case with many diploma degrees, you do not need to demonstrate work experience.
Foreign applicants must also demonstrate their German language skills, for example through TestDaF, DSH, Telc, or ÖSD.
Additionally, you need to prove English language skills. You can demonstrate your English proficiency through a TOEFL (at least 80 points), IELTS (at least Level 6), passing a Duolingo English Test (at least 105 points), a Cambridge certificate (at least grade B overall), or an equivalent qualification. Alternatively, you can complete an English course free of charge directly at IU International University.

Course Contents & Modules: This is the course outline in the Master's programme Growth Hacking for Entrepreneurs
The Master's programme at IU International University is modular. A module usually consists of 5 credit points (ECTS) and concludes with an examination, such as a written exam or a written assignment. You complete your Master's degree step by step - and even largely determine when you want to complete which module.
In full-time study, you can structure your study plan as follows, for example:
- 1st Semester: Advanced Growth Hacking, Business Model Design, Lean Start Up, Project: Growth Hacking Tools, Applied Research, Seminar: Current Topics of Innovation and Entrepreneurship
- 2nd Semester: Project: Growth Hack Development, Elective Module A, Master Thesis
As a specialisation, you can choose one of the following specializations, for example: Innovation and Sales, Digital Transformation, E-Commerce, SEA and Social Media Management, Neuromarketing, Product Development and Design Thinking, Performance Marketing, Marketing Project and Agile Project Management, Data and Conversion Rate, Consumer Behavior and Growth Hacks, Data Science and Analytics, Big Data Applications, IT Project and Architecture Management, Leadership and Change, Artificial Intelligence, Start Up Lab.
Study Concept: How the part-time study programme Growth Hacking at IU works
You can adapt the online study programme Growth Hacking for Entrepreneurs at IU International University flexibly to your life and daily routine, as it suits you best. For example, you can choose one of 3 study models: In the full-time study, you need a total of 2 semesters up to the Master's degree, which is 12 months. In part-time study I, you study for 3 semesters until graduation. Or you opt for part-time study II and take 4 semesters to complete the Master's degree.
You will receive study materials at IU with each module enrollment as printed study booklets. All materials are also available to you digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. In addition, the study materials are supplemented by podcasts, live tutorials, and video content in the form of so-called shortcasts depending on the module. You can access the IU Interactive Books via the convenient IU Learn app.
In many modules, virtual teaching events are also offered, allowing you to interact interactively with your fellow students and lecturers.
Particularly practical and flexible: the opportunity to take module examinations in the form of online exams. You can take an online exam 24/7, 7 days a week - at a time when you feel best prepared, for example for an exam in building construction. Additionally, we operate about 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way on site.

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