Who is the Bachelor's programme "AI in Management" (B.A.) suitable for?
The degree programme "AI in Management" (B.A.) at AKAD University is aimed at individuals who want to actively shape digitalisation and the use of Artificial Intelligence (AI) in a business context. It specifically targets prospective students who wish to acquire business management skills and combine them with in-depth knowledge of AI technologies. Potential target groups include professionals and newcomers from business, administration, and technology-related professions who are interested in the strategic and operational implementation of AI solutions. The programme also targets individuals aspiring to career opportunities as AI managers, AI consultants, digitalisation officers, as well as in fields like HR, logistics, marketing, or data science.
Admission requirements at a glance
The following formal requirements apply for admission to the Bachelor's programme "AI in Management":
- General higher education entrance qualification (A-levels), subject-specific higher education entrance qualification, or university of applied sciences entrance qualification.
- Without A-levels or a university of applied sciences entrance qualification: Recognised further education and vocational school qualifications (e.g. technician, master craftsman, business economist, specialist manager, educator, etc.) in combination with a mandatory consultation.
- Without (subject-specific) university entrance qualification or further education qualification: Completed vocational training and relevant professional experience. In this case, passing a university aptitude test is a requirement.
- International prospective students need proof of German language proficiency. Options include, among others, DSH-2, C1 level (CEFR), TestDaF level 4, or an equivalent school leaving certificate.
Upon request, the university will evaluate the recognition of previously acquired ECTS credits or further education qualifications. This can save time and study fees.
Recommended personal requirements
For a successful course of study, AKAD University recommends the following personal skills and prior knowledge:
- Basic mathematical understanding: Basic knowledge of mathematics facilitates entry into business mathematics and statistical content.
- English language skills: A language level of B2 according to the Common European Framework of Reference for Languages (CEFR) is helpful, especially since modules like "English for professional purposes" are part of the programme.
- Basic digital understanding: Affinity for digital technologies, openness to new developments in the field of AI and management.
- Self-motivation and self-organisation: As it is a purely distance learning programme, students benefit from an independent and structured way of working.
- Interest in economic and technological interrelations: The connection between business management and AI is the focus.
Course Contents in the Bachelor's Degree in AI in Management
The Bachelor's degree program "AI in Management" (B.A.) at AKAD University combines classic business administration fundamentals with comprehensive knowledge about Artificial Intelligence (AI) in business and administration. The focus is on the strategic integration of AI technologies in companies and their impact on organizations and society.
- Business Administration Fundamentals: Content such as basics of economics, fundamentals of business administration, investment and financing, cost and performance accounting, as well as operational controlling form the foundation.
- Artificial Intelligence and Technology: Modules such as "Artificial Intelligence: Introduction to Technology and Applications," "Application of AI in Business and Society," "AI Strategy and Management," and "AI and Innovation" cover the basic technologies, methods, and applications of AI.
- Digitalization and Transformation: Students engage with digital transformation, digital management, and current trends. Modules include "Strategic Management and Digitalization," "Management of Digital Transformation" (theoretical foundations and practice), as well as "Project Workshop AI."
- Other Core Modules: Marketing management, business mathematics, statistics, classical and agile project management methods, basics of business informatics, as well as ethics, society, and AI.
- Practical and Project Phases: A practical project and the business simulation game promote the transfer of acquired knowledge into operational reality.
- Specialisations (Elective Areas): Students choose individual focuses such as:
- Logistics and AI
- Human Resource Management and AI
- Marketing and AI
- Data Science
- Completion: In the final semester, a specialization (15 ECTS) and the Bachelor's thesis (10 ECTS) are completed.
The language of instruction is German, supplemented with the module "English for Professional Purposes C1" for teaching professional English.
Course Structure: Flexible Distance Learning Model
Studying at AKAD University is fully organized online and can be completed in an individual time structure. You can choose between three time models:
- 36 Months (Sprint Model): Recommended for a swift study with €357 per month (standard study period, most cost-effective overall, 12 months of free extension possible).
- 48 Months (Standard Model): €295 per month, ideal for combining with work, including 9 months extendable.
- 72 Months (Stretch Model): €213 per month, especially flexible and suitable for part-time study, including 3 months of extension.
The distance learning program includes self-learning phases, online examinations, interactive learning platforms, and digital support from the AKAD team. Exams and practical projects are completed online, while personal support and study counseling ensure study support.
Students are able to have previous achievements or qualifications (e.g., from previous studies or further education) credited upon request to reduce the study duration and save costs.
Career Opportunities with a Bachelor's Degree in AI in Management
Graduates are qualified to competently support companies and organizations in the introduction and use of AI technologies. Typical fields of work include:
- Artificial Intelligence (AI) Consultant: Consulting companies on the implementation and use of AI systems.
- AI Manager: Developing and implementing AI strategies in organizations, leading AI projects.
- Data and Process Manager: Optimizing processes and business models with AI technologies.
- Digitalization Expert in Administration: Designing and implementing AI solutions in public institutions.
- HR Manager with AI Competency: Introducing and managing AI-supported HR processes, taking into account legal and ethical frameworks (e.g., AI regulation).
The degree program opens up opportunities in business, administration, and consulting, especially in industries looking to consistently digitalize their business processes and use AI applications.
Costs and Financing of Distance Learning
The tuition fees for the Bachelor's Degree in AI in Management at AKAD University are variable and depend on the chosen duration of study:
- Stretch Model (72 Months): €213 per month (total costs from €15,336, 3 months of free extension)
- Standard Model (48 Months): €295 per month (total costs from €14,160, 9 months of free extension)
- Sprint Model (36 Months): €357 per month (total costs from €13,212, 12 months of free extension)
- One-time Examination Fee: €960 (included in the current discount promotion)
During the promotional period until 20.07., the tuition fees can be reduced by €2,111 (discount including examination fee when registering with the promotional code).
Various financing options such as instalment payments, funding, and recognition of previous achievements are available. A four-week free trial study period is also provided.

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