About Brand University of Applied Sciences
The Brand University of Applied Sciences was founded in Hamburg in 2010 and was recognized by the Hamburg Senate as a state-accredited university of applied sciences under private sponsorship.
"Brand Thinking" is the central paradigm of teaching and research at Brand University. The importance of brands in everyday life and the challenge of standing out in saturated markets are intensively addressed. Brands are not only seen as visual appearances but as carriers of emotions, feelings, and values.
Brand University is one of the few universities worldwide that has been focusing entirely on brand building and management for over a decade. The academic offerings aim to empower students to develop, design, communicate, and manage successful brands.
This is reflected in the range of courses offered, which include accredited further education programs and distance learning courses in areas such as marketing, brand management, design, media, and e-commerce. Various MBA distance learning programs are available, combining future topics like sustainability, digitalization, and AI with traditional management competencies.
- Appreciation: Brand University considers respect and recognition as fundamental principles for a pleasant learning and working atmosphere.
- Dialogue: Brand University promotes exchange and collaboration among students, professors, lecturers, industry partners, as well as departments and cultures.
- Commitment: Brand University encourages dedication, enthusiasm, and discipline for maximum personal and professional development.
- Professional Excellence: Brand University strives for the best and fosters innovative approaches for a successful academic and professional future.
- Interculturality: Brand University promotes efficient collaboration among students from different countries and cultures in teaching, research, and practical projects.
Teaching Concept at Brand University
The teaching concept is aimed at fostering successful careers in the branding and creative sectors. The classes are competency-based, interactive, and interdisciplinary. Students are prepared to assert themselves in the fast-paced, globalized world.
At Brand University, an international team of experienced professors, teachers, experts, and practitioners provides practical training in branding, communication, staging, and brand management in small seminar groups.
Practical projects offer students the opportunity to gain practical work experience and connect with companies while studying. The personal development of students is a top priority, supported by close mentoring from professors and teachers.
Distance Learning at Brand University
The distance learning programs at Brand University offer students the flexibility to efficiently deepen their knowledge in branding, marketing, and digital innovation regardless of their location.
Students have full control over their study start, duration, and location. The program can be completed at any time, and all courses and exams can be taken online.
The bachelor's and MBA programs cover various fields, including marketing & communication, media management, e-commerce, brand management, consumer psychology, customer experience management, green marketing & sustainability, digital business management, artificial intelligence, and more.
The compact university certificates also allow targeted further education in specific subject areas at university level.
Cost of Distance Learning at Brand University
There are fees associated with distance learning at Brand University. Students can choose between monthly payments or a one-time payment, as well as the option for a free extension of the study duration by up to 12 months.
For the bachelor's programs, a full-time model and three part-time models are offered. The MBA programs can be completed full-time or part-time for the same price.
An overview of the programs and fees:
Course | Duration | Fees | |
---|---|---|---|
Brand Marketing, Master of Business Administration Distance learning program | 3 Semester | from 9900 € total from 550 € monthly | |
E-commerce, Master of Business Administration Distance learning program | 3 Semester | from 9900 € total from 550 € monthly | |
Management, Master of Business Administration Distance learning program | 3 Semester | from 9900 € total from 412 € monthly | |
Marketing & Communication, Bachelor of Arts Distance learning program | 6 Semester | from 9900 € total from 179 € monthly | |
Media Management, Master of Business Administration Distance learning program | 3 Semester | from 9900 € total from 550 € monthly |
All costs for studying at Brand University are included in the fees: All registration fees, services, exams, and study materials are covered.
In case of an entrance examination, the one-time fee of €200 will be credited towards the subsequent MBA program after 6 months of study.

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