- state-recognised university in the federal state of Baden-Württemberg
- emerged in 2015 from the WHL Scientific University Lahr, founded in 1996
- over 1000 successful graduates since 1996
- degree programmes accredited by the Central Evaluation and Accreditation Agency (ZeVA)

Allensbach University is a state-recognised university in the federal state of Baden-Württemberg and offers various part-time bachelor's and master's programmes in the field of business administration. The study programmes at Allensbach University are accredited by the accrediting agency ZeVA and designed as distance learning courses.
Our experience shows: professionals require a high degree of flexibility to study alongside work. Factors such as family or involvement in clubs also play an equally important role. Available free time should therefore be used as efficiently as possible. Our students use a multimedia virtual campus and receive didactically high-quality study materials that they can work on at their own pace. They have access to a tutor or lecturer for any questions.
Allensbach University emerged in 2015 from WHL Scientific University Lahr. This was founded as early as 1996 and thus has many years of experience in distance learning with over 1000 successful graduates.

Unique in Germany: Business Education via Distance Learning
As the only university in Germany, Allensbach University offers a master's programme in business education via distance learning. Business education is an interdisciplinary study programme that combines content from business administration with that from the field of education.
In 4 semesters of full-time study or part-time study, you prepare for a Master of Arts, which will allow you to work as a vocational school teacher or as a teacher at business high schools – at the same time, the master's programme paves the way for you to enter the private sector, e.g. in human resources development or adult education.
In the full-time study programme, the course is structured as follows:
- 1st semester: Academic work and research in business education, Learning and Teaching I: Designing learning situations didactically and sequencing lessons, International Management and Intercultural Competence, Corporate Finance, International Economics,
- 2nd semester: Understanding and assessing professional educational processes at the control level, Organizing quality in educational institutions, Exploring, designing, and reflecting on educational practice, Business and Corporate Ethics, Elective Module 1
- 3rd semester: Designing learning environments with digital media, Understanding and assessing current challenges in business education, International Accounting, Elective Module 2, Seminar paper in the elective area
- 4th semester: Develop research-oriented learning environments, Leadership, Master's thesis
During the distance learning programme, you can choose elective subjects from the areas of human resources development, integration and diversity management, marketing management, accounting and taxation, economics as a teaching subject, and business psychology.
MBA in just 2 semesters at Allensbach University

Allensbach University offers your MBA distance learning programme in 3 variations: as a distance learning course with a standard study period of 2 semesters, as a distance learning course with a standard study period of 3 semesters, or as a distance learning course with a standard study period of 4 semesters.
For example, you can be admitted to the 2-semester MBA programme if your previous studies total 240 ECTS credits. In addition, you must demonstrate at least 3 years of professional experience.
You will then complete the following modules within just 12 months:
- 1st semester: Academic Work & Self-Management, Management & Organizations, Accounting & Controlling
- 2nd semester: Investment & Financing, International Business, Master's Thesis
You can find details about the MBA in General Management in all variations here.

Duration of Studies & Study Process
In the bachelor's programme at Allensbach University, the standard study period is 6 semesters, in the master's programme it is 2-4 semesters. Of course, you can extend your distance learning by up to 50% of the standard study period free of charge. For example: The Master's in Business Education normally takes 24 months or 4 semesters – you can extend the standard study period to up to 36 months. You pay for 24 months and can study for 36 months.
As is common in distance learning, you also organise large parts of your studies at Allensbach University via an online campus. On the online campus, you can register for exams and seminars, view your grades, and get in touch with the university's lecturers.
In addition, depending on the course of study, you will participate in online seminars. Seminars are usually offered in the evenings. You attend live lectures with your lecturers, can discuss individual questions with them, and exchange ideas with your fellow students in the chat. Recordings of the lectures are available to you as videos on the online campus, so all lecture contents are accessible online at any time.
Tuition Fees & Costs
In the master’s programme, the regular tuition fees amount to 590,- euros per month. In total, you will pay 14,160,- euros for a master’s programme with a standard study period of 24 months.
In the bachelor’s programme, you pay 325,- euros per month over a period of 36 months, so a total of 11,700,- euros.
Incidentally, in the master’s programme, you can also spread the payments: in this case, you pay a reduced tuition fee of 395,- euros per month over 36 months. The total tuition fees for a master’s programme will then amount to 14,220,- euros.

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