Admission requirements

In order to enroll directly in the course, you need the general qualification for university entrance, a subject-specific qualification for university entrance, or the university of applied sciences entrance qualification.

Don't have a high school diploma or technical college entrance qualification?

Recognized advanced training and technical school qualifications (e.g. technician, master craftsman, business administrator, specialist, educator, etc.) in combination with a consultation entitle you to study.

If you do not have an advanced training or technical school qualification, but have completed vocational training and professional experience, you can start your studies after successfully passing the university aptitude test.

Foreign students interested in studying at the university need to provide proof of their German language skills. There are several ways to provide this proof, such as:

• DSH-2 (German Language Examination for University Entrance)
• C1 according to CEFR (Common European Framework of Reference for Languages)
• TestDaF level 4 (Test German as a Foreign Language)
• A school leaving certificate equivalent to a German university entrance qualification.

Recommended Skills:

• English at ALTE3 or B2 level according to the Common European Framework of Reference for Languages (CEFR)
• Mathematics skills at the level of university entrance qualification
• Basic PC user skills

Details

The digitisation is fundamentally changing organisations and increasingly replacing traditional leadership structures. This is exactly where the Digital Leadership and Communication (B.A.) degree programme comes in, promoting an agile, cross-hierarchical, and team-oriented work and leadership structure. At the core of the programme is a trust-based and decentralised organisational culture in which employees are valued as respected actors.

The Bachelor's degree programme provides all the necessary tools and skills required for a modern understanding of leadership in the digital world. In addition, you will gain comprehensive knowledge in the areas of marketing management, personnel management, as well as investment and financing. You will also enhance your digital skills, which are indispensable for the current and future world of work.

The target audience for this programme consists of individuals who are interested in modern technologies and wish to integrate them into their professional careers. The programme prepares you for leadership roles in national and international companies by strengthening your English language skills and intercultural competences.

Upon successful completion of the following modules, you will be able to actively shape the digital future and change management processes:

• Key qualifications for studies and profession
• Foundations and applications of business informatics
• Management of digital transformation in practice I: Digital motivation
• Foundations of personnel management
• Foundations of marketing management
• Databases
• Business mathematics
• Statistics
• Foundations of e-business
• Management of digital transformation in practice II: Tools and services
• Psychology of work
• English for professional purposes C1
• Personnel management and development
• Change management and team development
• Management of digital transformation: Theoretical foundations
• Investment and financing
• Organization and IT
• Intercultural competence - organizational psychology and conflict management
• Employee leadership (deepening)
• Cases in leadership
• Assessment, potential diagnosis, and personnel development
• Digital leadership
• Network, corporate culture, and leadership
• Digital start-up management (business game)
• Project
• Bachelor's thesis