E-commerce, Bachelor of Arts

Distance learning program @ IU International University 

👉 The Bachelor distance learning programme E-Commerce at IU prepares you with comprehensive business administration know-how and technical knowledge, such as in the field of web development, for a successful career in online retail. According to your interests, you can tailor your personal focus during the distance learning programme on online marketing, data science and analysis, or retail management.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Technology & InformaticsIT Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 20 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business Administration, Introduction to Scientific Work, E-Commerce I, Marketing, Accounting and Financial Reporting, Fundamentals of Mathematics I, Digital Business Models, Content Management Systems, E-Commerce II, IT Law, Statistics, Online Marketing, Fundamentals of Web Programming, Social Media Marketing, Cost and Performance Accounting, Financing and Investment, Fundamentals of Logistics and Process Management, Project: Business Model Development Online - Retailer, Web Analytics, Webshops and Platforms, Design and Ergonomics of User Interfaces, User Experience, Payment Methods and Systems, Project: Webshop Development, Data Modelling and Database Systems, Planning and Decision Making, 2 specialisations of choice, Customer Relationship Management, Agile Project Management, 1 specialisation of choice, Bachelor's Thesis.
📚 Electives Big Data Analytics, Sales and Procurement, Search Engine Marketing
👥 In-person sessions Numerous virtual teaching events
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course E-commerce under the number 1103519.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every life situation
  • Distance learning with practical projects and portfolio building
  • Interesting specialisations, such as in Big Data Analytics or in Search Engine Marketing
  • Innovative learning concept with IU Learn-App and digital teaching events

These are the admission requirements for the Bachelor E-Commerce

In order to enrol in the Bachelor's distance learning programme in E-Commerce at IU International University (IU), you need to provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur) or subject-restricted university entrance qualification.

Alternatively, you can enrol without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training course, for example, a training course to become a certified business economist.
  • Or you have completed a vocational training, such as training to become an office clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training doesn't match the subject of the E-Commerce distance learning programme, you will first complete a trial study before being regularly enrolled.

Study Contents & Modules: This is the Course Schedule for the Bachelor in E-Commerce

The Bachelor's degree program at IU International University is modular in structure. A module typically comprises 5 credit points (ECTS) and concludes with an examination, such as a written exam or a written assignment. You complete your Bachelor's degree step by step - and even largely determine when you want to complete which module.

In full-time studies, you can structure your study plan as follows, for example:

  • 1st Semester: Business Administration, Introduction to Academic Work, E-Commerce I, Marketing, Financial Accounting and Reporting (optionally according to German or Austrian legal frameworks), Mathematics Fundamentals I
  • 2nd Semester: Digital Business Models, Content Management Systems, E-Commerce II, IT Law, Statistics, Online Marketing
  • 3rd Semester: Basics of Web Programming, Social Media Marketing, Cost and Performance Accounting, Financing and Investment, Fundamentals of Logistics and Process Management, Project: Business Model Development Online - Retailer
  • 4th Semester: Web Analytics, Design and Ergonomics of User Interfaces, User Experience, Customer Relationship Management, Agile Project Management, Data Modeling and Database Systems
  • 5th Semester: Webshops and Platforms, Business Planning and Control, Payment Methods and Systems, Project: Webshop Development, Elective Module A
  • 6th Semester: Elective Module B, Elective Module C, Bachelor's Thesis

What makes IU distance learning unique is the many opportunities to specialize in interesting elective modules during your studies. In the Bachelor of E-Commerce, you choose a total of 3 specialization modules:

Your first specialization module can be chosen from these topics: Big Data Analytics, Sales and Procurement, Search Engine Marketing.

You select your second specialization module from these topics: Business Intelligence in Retail, Category Management, Marketing Campaigns.

Your third specialization module can be chosen from these topics: Advanced Leadership, Applied Sales, Big Data Analytics, Business Consulting, Business Intelligence in Retail, Category Management, Language Skills, Global Commerce I, International Management, International Marketing and Branding, IT Project and Architecture Management, Marketing Campaigns, Market Research and Consumer Behavior, Market Psychology, Negotiation, Project Management Specialization, Sales and Procurement, Search Engine Marketing, Smart Mobility, Smart Services, Supply Chain Management, General Studies.

Study Concept: How E-Commerce Part-Time Studies at IU Work

You can tailor online E-Commerce studies at IU International University to fit your life and daily routine flexibly. For instance, you can choose from 3 study models: In full-time studies, you need a total of 6 semesters, i.e., 36 months, until you graduate with a bachelor's degree. In part-time studies I, you study for 8 semesters until graduation. Or you opt for part-time studies II and take up to 12 semesters to complete your bachelor's degree.

With each module enrollment at IU, you receive study materials as printed study booklets. All materials are also available to you digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, study materials are supplemented with podcasts, live tutorials, and video content in the form of shortcasts. Access to the IU Interactive Books is provided through the convenient IU Learn app.

Additionally, many modules offer virtual lectures that enable interactive exchanges with your fellow students and professors.

Convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week when you feel best prepared, for example, after studying for a construction exam. Furthermore, we operate approximately 40 exam centers in Germany, Austria, and Switzerland where you can also take exams in the traditional on-site manner.

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