Digital Business, Bachelor of Arts

Distance learning program @ IU International University 

👉 The distance learning programme Digital Business prepares you thoroughly with a solid education in the fields of business administration and computer science for work in companies. As an expert in the field of Digital Business, it is your task to provide companies with competitive advantages through the digitisation of business models. Additionally, towards the end of the programme, you will specialise in areas such as Digital Marketing or Data Science.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Technology & InformaticsIT Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 28 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German or English
📖 Course contents Business Administration, Digital Future Commerce, Introduction to Scientific Work, Introduction to Internet of Things, Economics and Market, Basics of Industrial Software Engineering, Accounting and Financial Reporting, Digital Business Models, Basics of Logistics and Process Management, Marketing, Requirements Engineering, Introduction to Data Protection and IT Security, Statistics, Personal Skills, Cost and Performance Accounting, Database Modeling and Database Systems, Online Marketing, Agile Project Management, Elective Digital Marketing with Market Research, Customer Relationship Management, Content Management Systems, Digital and Mobile Campaigns, Social Media Marketing, Marketing Analytics Project or Elective Data Science with Mathematical Fundamentals, Data Analytics and Big Data, Statistical Computing, Deep Learning, Business Intelligence, Business Intelligence Project, Product Development 4.0, Financing and Investment, Design Thinking, Business Simulation Game...
📚 Electives Data Science or Digital Marketing
👥 In-person sessions numerous virtual lectures
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Digital Business under the number 179818.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every life situation
  • interesting specializations, such as in Data Science or Digital Marketing
  • innovative learning concept with IU Learn app and digital teaching events
  • Choice of teaching language: German or English

Here are the admission requirements for the Bachelor's in Digital Business

You can enroll in the Bachelor's distance learning programme in Digital Business at IU International University (IU) if you provide us with your A levels (general higher education entrance qualification), your subject-specific higher education entrance qualification (Fachabitur), or a subject-specific university entrance qualification.

Alternatively, you can also enroll without A levels. Enrolling in studies without A levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training course, for example, a training course to become a certified business economist.
  • Or you have completed a vocational training, for example, training as an office clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training is not thematically related to the Digital Business distance learning programme, you must first complete a trial program before being formally enrolled.

If you opt for the English-language variant, you must also demonstrate your English proficiency. For example, you can prove your English skills through a TOEFL (minimum 80 points), IELTS (minimum level 6), a passed Duolingo English test (minimum 105 points), a Cambridge certificate (at least grade B overall), or an equivalent qualification. Alternatively, you can complete an English course free of charge directly at IU International University.

Course Contents & Modules: This is the Study Schedule for the Bachelor's Degree in Digital Business

The bachelor's degree program at IU International University is modular. A module typically carries 5 credits (ECTS) and concludes with an examination performance, such as an exam or a written assignment. You complete your bachelor's degree step by step - and even largely determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows, for example:

  • 1st Semester: Business Administration, Digital Future Commerce, Introduction to Academic Work, Introduction to the Internet of Things, Economics and Markets, Basics of Industrial Software Engineering
  • 2nd Semester: Accounting and Reporting (optional according to German or Austrian accounting principles), Digital Business Models, Basics of Logistics and Process Management, Marketing, Requirements Engineering, Introduction to Data Protection and IT Security
  • 3rd Semester: Statistics, Personal Skills, Cost and Performance Accounting, Database Modeling and Database Systems, Online Marketing, Agile Project Management
  • 4th Semester: Elective Area: Digital Marketing or Data Science
  • 5th Semester: Product Development 4.0, Seminar on Current Topics in Digitalization, Financing and Investment, Design Thinking, Business Simulation Game, Change Management
  • 6th Semester: Elective Module C, Leadership 4.0, Entrepreneurship and Innovation Management, Bachelor's Thesis

What's special about IU's distance learning: the many possibilities to specialize in interesting elective modules during your studies. In the Digital Business bachelor's program, you choose a total of 2 specialization modules:

In Elective Area A (Digital Marketing), you complete these modules: Market Research, Customer Relationship Management, Content Management Systems, Digital and Mobile Campaigns, Social Media Marketing, Marketing Analytics Project, Salesforce Platform Management, Salesforce Platform Development.

If you opt for Elective Area B (Data Science), you complete these modules: Basic Mathematics I, Data Analytics and Big Data, Statistical Computing, Deep Learning, Business Intelligence, Business Intelligence Project.

In Elective Area C, you choose one of these modules: Advanced Leadership, Apple Mobile Solution Development, Applied Sales, Business Consulting, E-Commerce, Enterprise Resource Planning, Event Management, Financial Services Management, Languages, Global Commerce I, Health Care Management, Real Estate Management, International Management, International Marketing and Branding, IT Project and Architecture Management, Aviation Management, Market Psychology, Negotiation (English), Organizational Psychology, Human Resources (Specialization), Salesforce Platform Management, Salesforce Platform Development, Smart Mobility, Smart Services, Sports Media Management, Supply Chain Management, Tourism Management, Business Financing, Entrepreneurial Hotel Management, Financial Audit and Taxation, General Studies.

Study Concept: How the Part-time Study in Digital Business at IU Works

The online study program in Digital Business at IU International University is flexible and can be adapted to your life and daily routine in the best possible way. For example, you can choose one of 3 study models: In the full-time study, you need a total of 6 semesters, i.e., 36 months, to complete your bachelor's degree. In part-time study I, you study for 8 semesters until completion. Or you can opt for part-time study II and take 12 semesters to complete the bachelor's degree.

With each module enrollment, you will receive study materials in printed study booklets at IU. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of each lesson. Depending on the module, study materials are complemented by podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the convenient IU Learn App.

In many modules, virtual classes are offered, allowing you to interact interactively with your classmates and lecturers.

Particularly practical and flexible: The option to take module exams in the form of online exams. You can take an online exam 7 days a week, around the clock - whenever you feel best prepared for the exam, for example, in construction engineering. Additionally, we operate about 40 exam centers in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way.

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