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The Central State Office for Distance Learning (ZFU) has approved the course Sports Management under the number 1154823. Dual Study Sports Management: Who Benefits from This Degree Program?
The dual study program in sports management is aimed at motivated individuals who combine a passion for sports with organizational skills and an interest in economic contexts. Typical target groups include high school graduates, professionals with a commercial background, as well as professionals from sports-related fields seeking an academic qualification with direct practical relevance. You are particularly well-suited if you not only think analytically but also want to work in a team-oriented manner and can envision taking on important interfaces between sports practice and management.
What to Consider for Admission
For the dual study program in sports management at EHiP, the following formal admission requirements apply:
- With a general university entrance qualification (A-levels), technical college entrance qualification, or subject-specific university entrance qualification, you are directly eligible for admission.
- Without A-levels: A specialized further education qualification such as specialist, business administrator, specialist merchant, technician, master craftsman, or accountant also allows for admission.
- Without A-levels and without a further education qualification: A minimum two-year completed vocational training in a relevant field and up to three years of relevant work experience qualify you for a trial study program according to LHG ยง58 Abs. 3.
- The involvement of a practice partner (company in a sports-related context) is an integral part - the university actively supports in the mediation during the application process.
Personally, you should bring organizational talent, self-motivation, and a sense of responsibility. Initial experience in sports (e.g. as a club member, coach) as well as an interest in topics such as business administration, marketing, and project management are advantageous. Communication skills, teamwork, and enjoyment of working with people are just as important for project work during the studies as the willingness to flexibly adapt to the changing requirements of theory-practice transfers. Since the degree program takes place entirely online and in a dual model, reliability, digital work skills, and independent time management are required.
What content does the dual distance learning programme in Sports Management at EHIP convey?
In the dual Bachelor's degree programme in Sports Management at EHIP, you will acquire a broad expertise that combines economic, legal, and sports-specific competencies. You will progress from basic modules to specialisations, building both management know-how and expertise in the sports industry. The central study contents include:
- Business Administration and Management Fundamentals: Introduction to corporate management, leadership, marketing, accounting, business mathematics, personnel and project management.
- Sports-specific Know-how: Organization and processes in sports, sports psychology, sports economics, sports communication, sponsorship, event management, and sports facility management.
- Legal and Ethical Aspects: Business law, sports law, data protection, ethical integrity in sports.
- Digitalisation and Innovation: Digital business models, digitalization trends in sports, IT fundamentals.
- Specializations: You choose your focus from the following fields:
- E-Sports Management
- Recreational Sports
- Management in Performance and Professional Sports
- Sports Marketing
- Practical Modules and Reflection: Regular practical phases with reflection units ensure direct transfer to your professional life.
- Thesis: The Bachelor's thesis with accompanying colloquium is the academic highlight of your studies.
You will develop skills in leadership, organization, communication, financial management, strategic planning, and the marketing of sports offerings. Special emphases also include digital competencies, international orientation, and ethical responsibility in sports.
How does the dual Sports Management distance learning programme work online?
The study programme is completely organized online, offering maximum flexibility. You can choose your start date individually - entry is possible on any day. The process is closely aligned with your practice in the partner company:
- Flexible Structure: Learning phases and working hours can be adjusted in collaboration with your practical partner. Weekly working hours range from 20 to 35 hours.
- Online Campus: Through the myFOCUS platform, you access digital learning scripts, videos, web-based trainings, live tutorials, and online working spaces.
- Independent Module Selection: After completing the basic modules, you will have access to additional modules and can determine the sequence based on your interests.
- Practice-Integrated Approach: Your practice partner supports the application of what you have learned in your professional life. Practice reflections ensure transfer.
- Learning Support: Study coaches and experienced teachers support you individually throughout the entire programme.
- Digital Examinations: All examinations take place at flexible times and 100% online - you take them when you feel ready.
- Work-Study-Life Balance: You can adapt the programme to your daily life and flexibly combine it with your practical work.
- Bachelor's Degree: The programme culminates in a scientific thesis with a colloquium.
The flexible organization allows you to use the programme as part of your career or as a full-fledged practical entry - ideal for different life situations.
What career paths does the dual Bachelor's in Sports Management open up for you?
With the internationally recognized degree, various career opportunities open up across the entire sports industry. Typical positions after completing the dual programme include:
- Sports Marketing Managers: Development and implementation of marketing strategies, management of PR and sponsorship projects at sports goods companies, agencies, or professional clubs.
- Club and Association Management: Organization, membership management, financial planning, and public relations in sports clubs, associations, and institutions.
- Project Management in Sports Events and Sponsorship: Planning, implementation, and evaluation of sports events as well as acquisition and care of sponsors.
- Management in E-Sports and Professional Sports: Team management, athlete support, strategic development of professional teams, and e-sports organizations.
- Roles in human resources, Change Management, and Digitalization especially in sports companies and sports organizations.
Other industries include marketing agencies, event management companies, sports equipment manufacturers, sports facility operators, and international associations. By choosing your specialization, you can specifically prepare for your desired field.
As the programme includes practical entry, you already have professional experience and a relevant industry network upon completion, significantly improving your chances for a quick career entry or advancement.
How do you finance the dual Study Programme in Sports Management at EHIP?
There are no tuition fees for you in the dual distance learning programme - your practical partner covers the financing. Additionally, you will receive a monthly remuneration (training salary) during your studies, the amount of which depends on the company, region, and industry:
- No Tuition Fees: Your employer covers all costs.
- Remuneration during Studies: You will receive a monthly salary based on the usual average for dual programmes in the respective field.
- Online Examinations included: There are no additional costs for examinations or face-to-face events, as the entire process is digital.
- Tax Benefits: Since the programme includes practical components, parts of the expenses may be tax-deductible (subject to individual review).
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