Sports Business Management, Bachelor of Arts

Dual studies @ IST University of Management 

👉 The dual Bachelor's degree programme in Sports Business Management at IST University of Management offers an optimal combination of academic qualification and comprehensive practical experience. Over 42 months, students acquire well-founded business and sports industry-specific knowledge that they can directly apply in the context of corporate practice. The modular structure of the programme allows for individual specialisation, for example in areas such as event management, e-commerce, e-sports, or football management, thanks to a wide range of mandatory and elective courses. The practical training opens up diverse career opportunities in professional and amateur sports, with associations, clubs, as well as in the sporting goods industry.

At a Glance

🏫 Provider IST University of Management, UAS based in Düsseldorf (Germany)
The IST University of Management is officially recognized as a state-approved university by the Ministry of Innovation, Science and Research of the state of North Rhine-Westphalia. The distance learning courses offered in the exciting areas of sports, fitness, health, tourism, hospitality, events, media and communication are characterized by high scientific quality and a strong practical relevance.
🎓 Field of Study Health & SocialSports Science
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents General Management, sport economy, club and association management, digitalization in sports, sports marketing, international sports business, sports marketing
📚 Electives E-Commerce, e-sports management, event management - communication and creation, sports tourism & culture, sports tourism & ecology, football management, golf operations management, international entrepreneurship, management in equestrian sports, sustainability management
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Sports Business Management under the number 151113.
📅 Enrollment Winter or summer semester
💶 Fees
from 349 € monthly
from 14658 € total
🔗 More Info https://www.ist-hochschule.de

Admission requirements

For the dual Bachelor's degree in Sports Business Management, it is required that a vocational training agreement has been concluded with a sports-specific company beforehand. In addition, a general (academic) high school diploma or an equivalent qualification must be provided.

Even without a high school diploma, the bachelor's programme can be attended; for this, a minimum of 2 years of vocational training plus 3 years of professional experience or a master craftsman's certificate or an advanced training qualification is required.

Details

Aim:

The dual Bachelor's degree in "Sport Business Management" prepares you flexibly and practically for a successful entry into the sports industry. Upon completion of this distance learning course, you will have an integrated understanding of the diverse sports economy and recognize economic connections. You will also acquire technical, methodological, social, and communicative skills and be able to successfully apply them at the national and international levels.

 

Content:

This distance learning course focuses on business-related, management-oriented, and legal basic knowledge as well as industry-specific and cross-sport study contents. The foundation is laid by modules such as "Introduction to Accounting", "Marketing", "Business Management and Personnel Management", and "Business Ethics". Through industry-specific study contents such as "Digitalization in Sports", "Association and Club Management", "International Sport Business", and "Sports Marketing", you will become an industry expert in the sports sector. We also offer you a wide selection of exciting elective modules so you can tailor your studies to your interests. Part of the selection includes, for example, "e-Sport Management", "Football Management", "Sport Event Management", "Sport Psychology", "Management in Equestrian Sports", and "Sports Retail Management".

 

Type of Study:

The special feature of the dual study variant is that you will spend a large part of your studies in the company. This way, you will be integrated into everyday work processes early on and immediately apply the specialist knowledge you have acquired in distance learning in your professional life. With the monthly training salary, which is usually covered by the training company, you are already financially independent during your studies. The study contents are taught to you through study booklets, online lectures, tutorials, and exercises, as well as supplementary seminar days. This way, you benefit from maximum flexibility and practical relevance, as well as networking opportunities with industry experts and lecturers.

 

Target Group:

The dual Bachelor's degree programme is aimed at all those who want to prepare for a career in the sports industry in a flexible and practical manner or who wish to further their academic education. This includes in particular high school graduates with a university entrance qualification and career changers.

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