Fitness economy, Bachelor of Arts

Distance learning program @ IU International University 

👉 This distance learning course provides you with a mix of content and expertise in the areas of fitness, marketing, sales, law, and personnel. With a bachelor's degree, for example, you can work as a studio manager or product manager in the fitness industry.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Health & SocialSports Science
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 20 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business administration, Introduction to Scientific Work, Marketing, Human Resources, Introduction to Health Management, Collaborative Work, Fitness Management, Personnel Marketing and Development, Fitness Markets, Accounting and Balance Sheets, Event Management in the Fitness Industry, Digital Sports Marketing, Basics of Training and Nutrition Science, Market Research, Law, Digitalization in the Fitness Industry, Cost and Performance Accounting, Intercultural Competence, Social Media Marketing, Customer Relationship Management, Sustainability and Quality Management, Digital and Mobile Campaigns, Franchise Systems, Leadership 4.0, Corporate Health Management, Financing and Investment, Seminar: Current Topics and Trends in the Fitness Industry, Digital Business Models, 3 Specializations of Free Choice, Bachelor Thesis
📚 Electives Facility management in the fitness industry, fitness products and lifestyle, fitness training 4.0, sports management, sports media management, sports law
👥 In-person sessions numerous virtual lectures
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Fitness economy under the number 1104219.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every life situation
  • interesting specializations, for example in fitness products and lifestyle
  • innovative learning concept with IU Learn app and digital lectures
  • Recognition of professional experience in the fitness sector possible

These are the admission requirements for the Bachelor's in Fitness Economics

You can enroll in the Bachelor's distance learning programme in Fitness Economics at IU International University (IU) if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur) or the subject-specific higher education entrance qualification.

Alternatively, you can also enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training qualification, such as a training to become a state-certified business economist.
  • Or you have completed a vocational training, such as training to become an office clerk. Following your training, you have worked in this profession full-time for at least 3 years. If your training does not match the content of the Fitness Economics distance learning programme, complete a trial study before being regularly enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor of Fitness Economy

The bachelor's program at IU International University is structured in modules. A module generally consists of 5 credit points (ECTS) and concludes with an examination, such as a written exam or a written assignment. This way, you complete your bachelor's degree step by step - and even have a great deal of freedom to determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows:

  • 1st semester: Business Administration, Introduction to Scientific Work, Marketing, Human Resources, Introduction to Health Management, Collaborative Work
  • 2nd semester: Fitness Management, Personnel Marketing and Development, Fitness Markets, Financial Accounting and Reporting (either according to German or Austrian legal principles), Event Management in the Fitness Industry, Digital Sports Marketing
  • 3rd semester: Basics of Training and Nutrition, Market Research, Law (either according to German or Austrian legal principles), Digitalization in the Fitness Industry, Cost and Performance Accounting, Intercultural Skills
  • 4th semester: Social Media Marketing, Customer Relationship Management, Sustainability and Quality Management, Digital and Mobile Campaigns, Franchise Systems, Leadership 4.0
  • 5th semester: Operational Health Management, Financing and Investment, Seminar: Current Topics and Trends in the Fitness Industry, Digital Business Models, Elective Module A
  • 6th semester: Elective Module B, Elective Module C, Bachelor's Thesis

What's special about IU's distance learning program: the many opportunities to specialize in interesting elective modules during your studies. In the Bachelor of Fitness Economy, you choose a total of 3 specialization modules:

Your first specialization module can be selected from these topics: Fitness Products and Lifestyle, Fitness Training 4.0.

Your second specialization module can be selected from these topics: Facility Management in the Fitness Industry, Fitness Products and Lifestyle, Fitness Training 4.0, Sports Management, Sports Media Management, Sports Law.

Your third specialization module can be selected from these topics: Advanced Leadership, Applied Sales, Labor Law, E-Commerce, Enterprise Resource Planning, Facility Management in the Fitness Industry, Fitness Products and Lifestyle, Fitness Training 4.0, Foreign Languages, Gastronomy and Catering, Health Economics (Specialization), E-Commerce Project Management, Human Resources, Cruise Tourism, Market Psychology, Sustainable Management in Tourism, Hospitality and Event, Real Estate Management, International Marketing and Branding, Sales and Procurement, Social Media Marketing II, System Gastronomy, Corporate Finance, General Studies.

Studying Dual at IU?

IU also offers a range of dual degree programs. This means that you enter into a training contract with a company at the start of your studies. Therefore, studies and work in the company alternate continuously. However, the studies take place at one of our campuses, such as in Berlin, Bremen, Dortmund, Düsseldorf, Erfurt, Frankfurt a. M., Hamburg, Hanover, Mannheim, Munich, Nürnberg. For example, the dual degree program in Health Management is offered.

In distance learning and also in the field of Fitness Economy, we do not offer a purely dual study program. However, we have designed the distance learning program in such a way that you can also complete it while working. This means that you can easily balance your job and studies. For instance, if you work as a fitness trainer in a gym, you can study the Bachelor's degree in Fitness Economy in Part-Time Model I. This way, you gain professional experience in your job and also prepare for a career as a studio manager.

Study Concept: How the part-time study in Fitness Economy at IU works

The online studies in Fitness Economy at IU International University can be flexibly adjusted to fit your life and daily routine as they best suit you. For example, you can choose one of 3 study models: In full-time studies, you will need a total of 6 semesters, that is, 36 months, to complete your bachelor's degree. In Part-Time Model I, you will study for 8 semesters until graduation. Or you can opt for Part-Time Model II and take 12 semesters to complete the Bachelor's degree.

With each module enrollment, you will receive printed study materials at IU. All materials are also available digitally. The IU Interactive Books are innovative study scripts enhanced with video clips and quiz questions at the end of each lesson. Depending on the module, study materials are supplemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the convenient IU Learn app.

In many modules, virtual lectures are offered, allowing you to interactively engage with your fellow students and professors.

Particularly practical and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week, at the time that suits you best, for example, when you feel optimally prepared for the exam in construction detailing. Additionally, we operate about 40 exam centers in Germany, Austria, and Switzerland, where you can also take your exams in a traditional setting.

Advisory Service

Have questions about Academic Programs Fitness economy? Ask your question here, even anonymously. An employee of the institution IU International University or the editorial team will answer you.

Say something here...
or post as a guest
Loading comment... The comment will be refreshed after 00:00.

Experiences & Reviews