Distance learning program Sports management (B.A.) – AKAD University

👉 The distance learning course in Sports Management (B.A.) at AKAD University is aimed at sports enthusiasts as well as career changers without practical sports experience who wish to acquire skills in business, management, and sports science. During the course, you will study subjects such as sports economics, club and association management, marketing, personnel management, sports law, and media work. You will develop abilities in organisation, marketing, and planning within the national and international sports environment. The degree programme comprises 180 ECTS credits, lasts flexibly between 36 and 72 months, and is completed entirely online. Monthly fees start at 219 euros, with an additional examination fee. Recognition of prior learning is possible.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Health & SocialSports Science
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 30 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Key Qualifications for Study and Profession, Mathematics Bridging Course, My Study Community – Bachelor in Sports Management, My AKAD Toolbox – Bachelor in Business and Management, Basics of Economics, Fundamentals of Business Administration, Introduction to Sports Science and Sports Management, Introduction to Service Management, Fundamentals of Sports in Practice, Basics of Human Resource Management, Leadership and Personnel Development, Communication, Cooperation and Consulting, Sports Economics, Sports Management and Sports Law, Economic Order and Economic Policy in Germany, Business Mathematics, Statistics, Investment and Financing, Club and Association Management in the Sports Industry, Fundamentals of Marketing Management, Financing in the Sports Industry, Sports Marketing and Sports Sponsorship, Personal Selling in Services, Phase-Oriented Management and Organisation, Project Management, Media and Public Relations in Sports, Operational Controlling, Intercultural Competence – Organisational Psychology and Conflict Management, Fundamentals of Contract Law, Project, Specialisation 1, Bachelor Thesis, Specialisation 2
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Sports management under the number 175418c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info View Vendor Profile

Who is the Bachelor’s degree in Sports Management at AKAD University suitable for?

The distance learning course in Sports Management is ideal for you if you are interested in business management issues within the sports environment and aim for a leadership or organisational role in associations, clubs, agencies, or the sports industry. You do not need to be a competitive athlete – career changers, active club members, or professionals from related fields who want to acquire economic, legal, and media skills with a sports focus are also addressed. The programme is suitable both for school leavers and for people with completed vocational training and professional experience who wish to further qualify alongside their job. A high level of self-motivation as well as readiness for self-organised online learning are particularly important.

What admission requirements must you meet?

The following formal requirements apply for admission to the Bachelor’s degree in Sports Management:

  • With higher education entrance qualification:
    • General higher education entrance qualification (Abitur)
    • Subject-specific higher education entrance qualification
    • University of Applied Sciences entrance qualification
    • Equivalent foreign higher education entrance qualification
  • Without (subject-specific) higher education entrance qualification:
    • Recognised advanced training (e.g. master craftsman, technician, business administrator, or educator)
    • With at least two years of vocational training and several years of professional experience – access via a university entrance examination or a trial study period in the desired field
  • Proof of German language skills (for foreign applicants): e.g. DSH-2, TestDaF level 4, C1 according to the CEFR, or equivalent certificate

English skills at B2 level, mathematics skills corresponding to the level of the higher education entrance qualification, and basic PC user skills are also recommended.

Personally, you should bring self-responsibility and perseverance for self-directed distance learning. Organisational skills, interest in sport-related structures, analytical thinking, teamwork, and communication skills are advantageous. Practical experience in club life, sports management, or the service industry is helpful but not mandatory.

What content can you expect in the Bachelor Sport Management (AKAD University)?

In the Sport Management programme at AKAD University, you will develop a broad skill set that systematically combines business administration, sports-specific, legal, and communication topics. You will learn how to analyse and manage economic processes, marketing measures, and personnel management in the context of sports organisations. The curriculum includes, among other things:

  • Basics of economics, business administration and business mathematics
  • Personnel management and personnel development with a focus on clubs and sports associations
  • Sports law, contract law as well as specific legal issues in sport
  • Marketing management, sports marketing, sponsoring and media work
  • Business informatics, statistics and operational controlling
  • Project management and practice-oriented projects with transfer relevance
  • Club and association management in sports
  • Leadership, change management and coaching
  • Start-up management, digital business models and media trends in sport
  • Intercultural management, communication skills and business correspondence

Through electives (e.g. sports tourism, health psychology, strategic marketing or service management), you have the opportunity to set individual priorities according to your professional interests. Practice-oriented case studies, projects and the bachelor thesis sharpen your problem-solving and methodological skills in the sports business.

How is the process and structure of the distance learning course designed?

The Bachelor Sport Management is designed as a fully digital distance learning programme with 180 ECTS credits. You can start at any time and freely choose from three time models:

  • Sprint: completion in 36 months (high learning intensity, lowest total cost)
  • Standard: completion in 48 months (classic pathway, ideal for working professionals)
  • Stretch: completion in 72 months (lowest monthly cost, maximum flexibility)

Study organisation is handled via the AKAD Online Campus. Learning materials such as scripts, videos, webinars and self-tests are available around the clock. You determine the order of the modules and the pace according to your needs. Exams can be taken flexibly as online exams (with instant start options), open-book formats or coursework – in almost all cases completely location-independent.

Attendance is not mandatory. You will be supported by tutors and personal academic advising. Digital study groups, forums and regular live webinars enable exchange and support with other students and lecturers. The bachelor thesis completes the course of study.

What professional opportunities does the degree open up for you in sport management?

With the Bachelor of Arts in Sport Management, you are qualified for a wide range of professional fields in the sports industry. Typical areas of application are:

  • Sports marketing, sponsoring and marketing of sports clubs, events and sports brands
  • Club and association management (e.g. as a club manager)
  • Project management in sports organisations, event agencies or at sporting events
  • Sports legal consulting as well as management in professional and amateur sports
  • Media work, communication and PR in the field of sports
  • Founding and managing your own sports or service companies
  • Specialist and management roles in fitness studios, sports manufacturers, tourism companies or public administration

The interdisciplinary know-how and practical project work enable you to take on leadership roles or advisory tasks – both in national and international sports contexts. A subsequent Master’s degree is possible after graduation.

What costs and funding options should you expect?

The tuition fees depend on the chosen time model:

  • Sprint model (36 months): €389 per month, total cost €13,284
  • Standard model (48 months): €319 per month
  • Stretch model (72 months): €219 per month

In addition, there is generally a one-time exam fee currently amounting to €960. There are regularly discounts or promotions that can reduce the total price. You can test the course free of charge for 4 weeks and, if necessary, extend it (depending on the model with several free extension months).

The costs include all learning materials, use of the online campus, support as well as participation in digital events. Funding options exist through tax deductibility of tuition fees, employer participation or education loans. There are regularly discounted conditions and campaigns.

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