Admission requirements

In order to be admitted to the Master's programme, you need to have completed a business management or sports management oriented course of at least six semesters, or have a first degree with industry-relevant additional qualifications and work experience. Additionally, you must have at least 30 credit points from economic courses, either from your first degree or from bridging courses. Furthermore, proof of an internship or work experience is required by the beginning of the third semester at the latest - each lasting three months and relevant to the industry.

Details

Aim:

You want to kick start your career in the sports business as a senior executive? In the Master's programme at the IST University of Management, instructors with 30 years of experience in sports management will provide you with the necessary expertise and key competencies. This will enable you to independently carry out strategic and operational tasks and enter the versatile industry professionally as a sports manager. During your studies with us, you will benefit from valuable contacts with industry experts, 80 percent sports-specific content, and maximum flexibility.

Content:

In this distance learning programme, modules such as "Marketing & Sales", "Entrepreneurship", and "Leadership Skills" will prepare you for senior management positions with economic knowledge. Modules such as "International Sports Economics", "Strategic Sports Marketing", "Sports Policy", and "Brand Management in Sports" make up a large part of the sports-specific content. This will prepare you for the various facets of the sports business. Through elective modules, you have the opportunity to tailor your studies to your areas of interest and stand out from your competitors. Exciting modules such as "Athlete Management in Football", "Management of Major Sports Events", "International Sports Systems", and "Strategic Sports Media Management" are part of the selection.

Type of Programme:

Through a combination of study materials specially prepared for self-study and multimedia teaching formats such as online lectures, tutorials, and exercises, you can flexibly manage your learning time and advance your career planning without professional interruptions. On supplementary seminar days, you will acquire important practical knowledge and have the opportunity to exchange ideas with industry experts, instructors, and your fellow students.

Target Audience:

The Master's programme is particularly suitable for those who want to prepare flexibly and practically for a management career in the sports business. This includes in particular employees in professional clubs, executives of sports clubs and associations, fitness and health facilities, sports scientists, elite athletes, and graduates of the Bachelor's programme "Sports Business Management".