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The Central State Office for Distance Learning (ZFU) has approved the course Fitness economy under the number 176118. Who is the Master in Fitness Economics suitable for?
The Master’s degree programme in Fitness Economics is aimed at professionals who have already completed a university degree and aspire to hold a leadership or management position in the fitness and health sector. The programme is particularly suitable for bachelor graduates with prior experience in fitness or health fields as well as for individuals working in fitness studios, health centres, consulting firms, or relevant institutions. Goal-oriented individuals with the desire for self-employment, such as owners of fitness studios, also benefit from the specialised, practice-oriented curriculum.
Which formal criteria must you meet?
Admission to the Master’s programme in Fitness Economics at the German University for Prevention and Health Management requires a completed first degree (bachelor’s or equivalent) from a recognised university. The subject of the first degree should have a connection to fitness, health, economics, or management. Additional specific requirements or selection procedures may be determined by the university on a case-by-case basis.
Personally, you should bring the following qualities and experiences:
- Experience in the fitness or health sector, for example through professional practice or relevant internships
- Interest in strategic and entrepreneurial issues
- Willingness to work independently and in a structured way as well as to actively participate in practical phases
- Communication and teamwork skills
- Motivation to take on leadership responsibilities or to develop your own business models
What content does the Master's degree in Fitness Economics convey?
In the Master's degree in Fitness Economics, you deepen your knowledge in strategic corporate management as well as in the specific management of fitness and health companies. Key areas of study include research methods, corporate management, communication and negotiation, marketing management, and entrepreneurial activities. You will deal with the following topics, among others:
- Scientific research methods and evaluation
- Strategic corporate management I & II
- Communication and negotiation in a corporate context
- Entrepreneurship and innovation management
- Strategic fitness management
- Corporate finance and controlling
- Marketing management as well as sales and distribution management
- Case studies from fitness economics
You acquire solid specialist, methodological, and social skills for leadership and management tasks. This includes developing, implementing, and evaluating business models, customer loyalty concepts, and strategies in the fitness sector. Furthermore, you train soft skills such as professional communication with employees, investors, or business partners. The course also prepares you for current challenges such as digitalisation and industry innovation.
How is the remote Master's degree in Fitness Economics structured?
The Master's degree in Fitness Economics is designed for four semesters (24 months) and follows a dual study model: you combine distance learning with compact courses held over a total of 32 days – optionally on-site or digitally. You can complete the modules flexibly in terms of time. The presence phases are spread over the duration of studies and serve to deepen practice-relevant content as well as to exchange ideas with lecturers and fellow students.
- Duration of studies: 4 semesters (24 months / 120 ECTS)
- Courses: 32 days of attendance
- Study model: combination of online distance learning and presence phases
- Start: possible at any time
Interdisciplinary and subject-specific modules alternate. You actively prepare for the Master’s thesis and apply what you have learned directly in your own job or practical company. Experienced lecturers guide you through the courses, ensuring an ideal combination of theory and practice.
What career prospects does the Master’s degree in Fitness Economics offer?
With a Master’s degree in Fitness Economics, you qualify for specialist and leadership positions in the steadily growing fitness and health sector. You can take on various strategic, operational, and managerial roles, such as:
- Management of fitness studios, health centres, and chain operations
- Leadership and team development, personnel management
- Consulting and project management in fitness and health companies
- Building and managing marketing or sales departments
- Development of new business areas and business models
- Activities as an independent operator of fitness studios
- Responsibility for corporate finance and controlling
- Specialist and leadership careers in consultancy firms, agencies, manufacturing companies, or institutions in the fitness and health industry
Additionally, the degree grants you access to doctoral studies and senior civil service careers. Your career opportunities increase particularly due to the high degree of practical orientation and the targeted development of management competencies.
What are the costs and what financing options are available?
The tuition fees for the Master’s degree in Fitness Economics amount to 390 euros per month (a total of 9,360 euros over 24 months). From 1 June 2026, the monthly fee will rise to 440 euros. The fee includes the courses, all study materials, and individual support.
- Total costs: 9,360 euros for study commencement up to 31.05.2026
- Monthly fee: 390 euros (until 31.05.2026), 440 euros (from 01.06.2026)
- Flexible payment models possible
Various options are available for financing, for example, instalment payment or the funding model “Study now – pay later”. In many cases, employers also contribute to the study costs. Furthermore, you can apply for regional and nationwide funding programmes or education loans. Tuition fees are usually tax-deductible.
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