Admission requirements

For consecutive master's programmes, the following admission requirements apply:

A subject-related undergraduate degree (bachelor, diploma, master) with at least 180 ECTS credits or an equivalent foreign university degree. Admission can also be possible with a subject-related degree (at least 90 ECTS credits in relevant subjects) or fewer ECTS credits (at least 180 ECTS credits). University graduates with fewer than 210 ECTS credits or a subject-related degree can qualify for admission requirements in full by completing a preparatory course programme or through the recognition of a practical semester. The master's programme can be studied without numerus clausus (NC).

Details

The Master's programme in Sports Management at the University of Applied Management (HAM) is designed to train leaders for the sports industry. It is particularly suitable for graduates of a bachelor's programme in Sports Management, Business Administration, or Sports Science, deepening their knowledge in Business Administration, Management, Sports Economics, and Marketing. The course offers specialisations in areas such as sponsorship, digitalisation, major events, and sports law to cover a wide range of professional fields.

The course content includes, among others:

Advanced Cornerstone Modules Multidimensional Aspects of Sports Market and Competitor Analyses Leadership in Sports Advanced Journal Club

In the second semester, students can choose from various specialisations, which include in-depth projects and study modules.

Specialisations such as Marketing and Sponsorship, Strategic Management in Sports Organizations, Event Management In-depth Research Methods Completion of the Master's Thesis

The practical approach of the competence study programme with a high percentage of practical projects and collaborations with companies enables students to gain practical experience and actively integrate into the sports industry.

Graduates of this Master's programme have diverse career opportunities, including leadership positions in sports clubs and associations, sports facilities, event management, sports marketing and sponsorship, as well as in the media industry and research institutions.