These are the requirements for the MBA in Media Management

The MBA in Media Management at Brand University is designed for professionals who have gained initial work experience and aim to advance their careers in the dynamic media industry.

This programme is particularly suitable for individuals working in companies in the TIME sector (Telecommunications, Information, Media, Entertainment) or those looking to enter this field.

There are two ways to qualify for the MBA programme in Media Management:

• Previous Studies and Work Experience: You need a completed Bachelor's degree with at least 180 ECTS credits and at least one year of work experience after obtaining the Bachelor's degree.
• Practical Work Experience and Entrance Examination: Alternatively, you can apply without a Bachelor's degree if you can demonstrate at least one year of relevant work experience and successfully pass an entrance examination.

The technical requirements include access to a PC, stable Internet connection, as well as a webcam and microphone for examinations.

Procedure for the Entrance Examination for access to the MBA without a Bachelor's degree

The entrance examination consists of a written exam and an oral examination, both to be completed on the same day.

Interested individuals can register online for one of the monthly examination dates via the registration form. The maximum number of participants per session is limited to 10 individuals.

To participate, evidence of at least one year of practical work experience is required. Cancellation or rescheduling of the entrance examination is possible free of charge up to one week before the examination date.

A one-time fee of 200 € is charged for the entrance examination, which also includes the opportunity for a re-examination. This fee will be refunded upon passing the examination and subsequent commencement of studies.

Part 1 "Businesses and Environment" and Part 2 "Marketing" from the 10th edition of "General Business Administration" by Thommen, Achleitner, Gilbert, Hachmeister, Jarchow, and Kaiser, along with the accompanying workbook containing review questions that align with the examination questions, serve as preparation for the oral examination.

The entrance examination is conducted online via MS Teams. Participants must present identification at the beginning of the examination. During the examination, only the program window for the examination may be open. Headphones or aids are not permitted.

The written exam takes place between 9:00 – 10:00 am on the day of the examination, lasting a maximum of 60 minutes and consists of questions related to understanding and discussing a scientific article.

Following the written exam, the oral examination, which lasts a maximum of 45 minutes, tests knowledge in general business administration and another specific field.

The examination is conducted by an examination board, composed of a professor as chairman and a part-time lecturer from the chosen programme. The examination performance is assessed as "pass" or "fail."

Upon successful completion of the entrance examination, nothing stands in the way of starting studies in the chosen MBA distance learning programme, and the examination fee will be credited within 6 months as part of the tuition fees.

Duration and contents of the MBA Media Management

The Master of Business Administration in Media Management at Brand University of Applied Sciences offers a scientifically based advanced qualification focusing on the requirements of the digital age in media management. The emphasis is on brand management in digital branding.

This accredited programme comprises 90 ECTS with a minimum duration of 18 months in full-time or 24 months in part-time and provides both basic business knowledge, social skills, and specific expertise in media management.

The online course is structured in a modular and sequential way: the modules are interrelated and must be completed in a predefined order.

The programme is structured as follows:

• Core competencies: Management skills, Marketing management, Academic work, Project management, and Communication
• Special competencies in media management: Brand communication & Online marketing, Media economics and Digital business models, Media markets and strategies in media management, Media technology and media production, Media and copyright law, Media and advertising psychology
• Elective module
• Master's thesis: Master's thesis and colloquium

In the elective module, you can choose from the following modules:

• Streaming & Online Media
• Film, TV & Radio
• Gaming & Interactive Media

Each module concludes with an exam that can be flexibly taken online. Possible exam formats include:

• Multiple-choice exams
• Case studies
• Video presentations
• Oral exams
• Open-book and closed-book exams
• Master's thesis, consisting of master's thesis and colloquium

The teaching concept of Brand University for the MBA Media Management

For a successful career in the branding and creative industry, Brand University emphasises competency-based, practical, interactive, and interdisciplinary learning, both online and offline. Students acquire not only expertise but also social skills and scientific methodological competence to prepare them for their professional careers.

Methodological competence: At Brand University, students learn not only for their studies but also to deeply understand topics, evaluate information, and apply their knowledge to become competent problem solvers.

Practice: In practical projects, students actively work on current challenges and trends to continuously expand their knowledge and skills and prepare for leadership positions.

Personal development: In small groups and across study programmes, students gain communication skills and leadership competence. Professors personally supervise students and support their individual development.