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The Central State Office for Distance Learning (ZFU) has approved the course Media and Communication Management under the number 1118721c. Is the distance learning programme in Media and Communication Management suitable for you?
The Bachelor’s distance learning programme is aimed at individuals seeking a solid academic and practical qualification for starting or advancing their career in media and communication management. You are especially addressed if you work or wish to work in media, communication, the digital sector, the creative industries, companies, or organisations. The programme is also an attractive option for career changers without a university entrance qualification but with professional experience or vocational training. The dual study variant is relevant for everyone who wants to closely integrate theory and practical work experience.
What are the formal admission requirements?
For the distance learning programme in Media and Communication Management (B.A.) at Euro-FH, you can enrol via several routes:
- With A-levels or a university of applied sciences entrance qualification: General or subject-specific higher education entrance qualification grants direct admission.
- Without A-levels but with a subject-specific advanced vocational qualification: For example, successful completions such as master craftsman, certified business economist (IHK/HWK), state-certified business administrator, or comparable qualifications according to the Hamburg Higher Education Act.
- Without A-levels with vocational training: A completed vocational training of at least two years and subsequent relevant professional experience of at least three years in a training-related field is required.
- Recognition of prior achievements: Previously completed further training or study achievements can be individually recognised – up to 90 ECTS from, for example, IHK or HWK qualifications as well as unlimited from previous study programmes.
Personally, you should have an interest in media and communication, openness to digital topics, and good self-organisation skills. Advantageous are first practical experiences in the media, communication, or digital sector, initiative, as well as willingness to plan around 20–25 hours per week for self-study alongside work or other commitments. Analytical thinking, communication skills, and curiosity about current developments in the media world will support your study success.
What content and skills will you acquire in the Bachelor’s degree in Media and Communication Management?
In the distance learning programme Media and Communication Management at Euro-FH, you will gain comprehensive knowledge in business administration, management, and communication. At the beginning, the focus is on fundamentals of business administration, project and change management, and design thinking. You will learn to analyse and shape global and intercultural communication processes. Further key areas include media design, media technology, and production, complemented by skills in social media and community management as well as digital technologies.
A central component is the planning, implementation, and evaluation of communication strategies for both traditional and digital media. You will engage with journalism and public relations in the context of digital transformation and acquire methodological skills in media analysis, surveys, and campaign management. The integrated practical project promotes your ability to independently tackle practical challenges in the media environment and actively reflect on your own career path.
Through elective modules, you can deepen your knowledge in two of seven future-oriented specialisations:
- Digital Business Models & Strategies
- Customer Experience Management
- Digital Marketing
- Event Management
- New Work
- Corporate Learning & Digitalisation
- Media Education
During the course of your studies, you will develop practical media skills and acquire analytical, creative, and organisational abilities that prepare you for work in modern media and communication landscapes.
How is the structure and progression of the distance learning programme organised?
The programme is designed for a standard duration of 36 months (full-time) or 48 months (part-time). A start at any time allows flexible integration into your professional life. You will primarily study independently using digital study materials, webinars, online training sessions, and interactive learning platforms. The university offers online tutorials and online seminars (a total of approx. 82 hours), where you deepen your knowledge with subject matter experts.
Examinations can be taken flexibly every month online or at locations across the country. Seminars are usually offered online and are easily schedulable. The allocation of ECTS credits (a total of 180) is based on the European higher education standard. Additionally, AI-supported tools such as the learning assistant KILEA are available to provide answers to learning questions at any time.
- Individual selection of two specialisation fields
- Online introductory seminar at the start of studies
- 4 online seminars with integrated module final assessments
- Practical integration through an embedded practical project
- Flexible examination planning: online or on-site
- Learning materials available digitally at any time
The university offers an extension option of up to 18 or 24 months at no extra cost. In the dual study programme, theoretical content is directly applied practically in the partner company. Thanks to individual support and the possibility to recognise prior learning, the study progression can be further customised and shortened.
What career prospects does the degree open up for you?
After successfully completing your Bachelor of Arts (B.A.) in Media and Communication Management, a wide range of career opportunities open up in a dynamic growth sector. You qualify for roles as a specialist or manager in media companies, agencies, consultancy, the communications or digital sector as well as in marketing, event management, or corporate communications.
- Communications manager in companies and organisations
- Project management in digital marketing or social media management
- Consulting roles in media, communication, and PR agencies
- Work in authorities, public institutions, and associations
- Specialist roles in media education and in training and coaching
Thanks to the practice- and management-oriented training, you are also optimally prepared for interface tasks between communication, IT, and management. The programme also enables further qualification, for example through subsequent Master’s studies.
How are the fees composed, and what financing options are available?
The total cost of the programme is €12,924, based on a monthly fee of €221 (over 6 semesters). For part-time study or extended payment plans, monthly installments can be adjusted. Payment plans starting from €209 per month are possible. There are regular promotions, such as a discount of €1,999 on the total amount.
- Discount promotions and special prices available
- BAföG (parent-independent funding subject to eligibility)
- Education vouchers, education loans, employer sponsorship
- Tax deductibility of costs as income-related expenses or special expenses
- Recognition of prior learning: reduction of study duration and fees by up to 50% for relevant further education/prior studies
The price includes all study materials, support, access to the digital learning environment, as well as all examinations (online and on-site). A free extension of the studies of up to 18 or 24 months is possible.
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