Media management, Bachelor of Arts

Distance learning program @ IU International University 

👉 Business administration, marketing, and media production in a part-time study programme: With this course of study, you prepare yourself for a career in media management within 6-12 semesters. During the course of study, you specialize in 2 subject areas of your choice.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaMedia studies
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 24 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Media and Communication Studies, Introduction to Academic Work, Business Administration, Marketing, Print Production, Project: Print Media, Media Economics, Collaborative Work, Statistics, Digital Media Formats, Content Management Systems, Project: Online Media, Media Psychology, Online Marketing, Cost and Performance Accounting, Media Platforms and Systems, Fundamentals of Audio-Visual Media, Project: Audio-Visual Media, Law, Agile Project Management, Mobile Media, Seminar: Cross-Media Management, Intercultural Competence, Project: Cross-Media Management, Financing and Investment, Augmented, Mixed and Virtual Reality, Media Law, Leadership 4.0, Digital Editorial Management, Digital Business Models, 2 Specializations of Free Choice, Bachelor's Thesis
📚 Electives International media industry, media marketing, media processes
👥 In-person sessions numerous virtual lectures
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Media management under the number 1103719.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every situation in life
  • interesting specialisations, such as in International Media Economy or in Media Marketing
  • innovative learning concept with IU Learn app and digital lectures

These are the admission requirements for the Bachelor in Media Management

In order to enrol in the Bachelor's distance learning programme in Media Management at IU International University (IU), you need to provide us with your A-levels (general university entrance qualification), your technical college entrance qualification (Fachabitur), or subject-specific university entrance qualification.

Alternatively, you can also enrol without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training course, for example, a training course to become a certified business economist.
  • Or you have completed a vocational training, for example, training as an office clerk. After completing your training, you have worked in this profession full-time for at least 3 years. If your training does not match the subject of Media Management distance learning, you must first complete a trial course before being regularly enrolled.

Study Contents & Modules: This is the Course Schedule for the Bachelor's Degree in Media Management

In the Media Management distance learning course, we teach you business administration basics on one side and fundamental media knowledge on the other. During the course of your studies, you will delve into 2 topic areas of your choice. The course is modular in structure - you largely determine when you take which module. In full-time studies, your study plan could be structured as follows:

  • 1st Semester: Introduction to Media & Communication Sciences, Introduction to Academic Work, Business Administration, Marketing, Print Production, Project: Print Media
  • 2nd Semester: Media Economics, Collaborative Work, Statistics, Digital Media Formats, Content Management Systems, Project: Online Media
  • 3rd Semester: Media Psychology, Online Marketing, Cost and Performance Accounting, Media Platforms and Systems, Basics of Audio-Visual Media, Project: Audio-Visual Media
  • 4th Semester: Law (optional according to German or Austrian legal foundations), Agile Project Management, Mobile Media, Seminar: Cross Media Management, Intercultural Skills, Project: Cross Media Management
  • 5th Semester: Financing and Investment, Augmented, Mixed and Virtual Reality, Media Law, Leadership 4.0, Digital Editorial Management, Digital Business Models
  • 6th Semester: 2 specializations of your choice, Bachelor's Thesis

You can see that towards the end of the course, you deepen your knowledge in 2 topic areas of your choice.

You choose your first specialization module from these topics: International Media Economics, Media Marketing, Media Processes.

You choose your second specialization module from these topics: Advanced Leadership, Applied Sales, Big Data and Data Protection, Business Consulting, Content Creation, Content Strategy, E-Learning, Foreign Language, International Media Economics, International Marketing and Branding, IT Management, Communications and PR, Market and Advertising Psychology, Market Research and Consumer Behavior, Media Marketing, Media Processes, Project Management (Specialization), Sports Media Management, General Studies, Business Start-Up, User Experience.

What makes the IU Media Management distance learning course special: You carry out your own projects every semester, such as the "Online Media" project. This way, you are already building your portfolio during your studies as a basis for job applications after graduation.

Study Concept: How the Part-Time Media Management Course at IU Works

You can adapt the online Media Management studies at the IU International University to fit your life and daily routine as it suits you best. For instance, you can choose from one of 3 study models: In the full-time program, you need a total of 6 semesters, or 36 months, to complete your Bachelor's degree. In part-time program I, you study for 8 semesters until graduation. Or you can opt for part-time program II and take 12 semesters to complete your Bachelor's degree.

You will receive study materials from IU with each module enrollment as printed study materials. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of each lesson. Depending on the module, the study materials are supplemented with podcasts, live tutorials, and video content in the form of shortcasts. You can access the IU Interactive Books via the convenient IU learning app.

In many modules, virtual lectures are also offered, allowing you to interactively engage with your fellow students and instructors.

An especially convenient and flexible feature is the option to take module exams in the form of online exams. You can take an online exam 7 days a week, 24 hours a day - whenever you feel best prepared for the exam, for example, in building construction. Additionally, we operate around 40 exam centers in Germany, Austria, and Switzerland where you can also take your exams in a traditional in-person format.

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