Enrollment Requirements

For example, with a master's degree in media and communication management, you can work in media companies, in the film and music industry, or in marketing and communication departments.

You can enroll in the Master's program in Media and Communication Management if you have completed a Bachelor's degree. The degree program must comprise at least 180 ECTS credits, of which 40 ECTS credits must be in the areas of business and/or media and/or communication. If you are missing subject-specific ECTS credits, you can make them up by taking additional modules.

Additionally, you can also enroll without a bachelor's degree. The following are required for the Master without Bachelor at Hochschule Fresenius:

• You have completed a subject-specific vocational training.
• Following your vocational training, you have worked for at least 4 years in a profession relevant to the Master's in Data Science and IT Security.
• You write a motivation letter with a maximum length of one A4 page.
• You pass the aptitude test for Master's degree programs in distance learning.

Study Content, Modules, and Specializations

The course deepens management knowledge on one hand, and knowledge in media and corporate communication with a focus on the changes brought by digitisation on the other. It imparts comprehensive knowledge about the digitisation of corporate communication and the creative industry and how they can be managed. To manage this transformation, you will acquire knowledge in areas such as human resource management and development, project management, intercultural management, developing new business fields in the working environment 4.0, campaign conception, media planning, development of marketing concepts, communicating in social channels, shaping internal and external communication (including crisis communication), and media legal frameworks.

Throughout the master's programme, you will complete the following modules:

• Start Modules: Human Resource Management and Development, Digital Transformation, Corporate Communication, Introduction Project for Self-Organised Learning, Value-Oriented Business Leadership, Academic Work
• Advanced Modules: Project Management, Social Media in Internal and External Communication, Dealing with the Press, Crisis Communication with Internal and External Stakeholders, (Virtual) Working and Leading in an International Context, Empirical Research, International and Intercultural Management, National and International Media Law, Writing in the Age of Mobile Devices and Messaging Apps, Research Methods and Tools, Empirical Research Project
• Specialized Modules (Elective Focus): Campaign Conception, Virtualization of Media and Communication Worlds, From Advertising Messaging to 'social listening', Media Planning in Transformation
• Final Module: Master's Thesis

During the distance learning programme, you will choose three out of four modules from the elective area. One of these three modules can be chosen from any other master's programme offered by the onlineplus department, for example, from the M.Sc. Business Psychology.

Study Concept and Process

We believe that exams in the form of written tests are not suitable for assessing your actual competencies. Therefore, in this course, you will find few written exams in test form. We test your learning progress alongside the studies online through assignments, online presentations and speeches, or in so-called e-portfolios. For you, this means: No travel hassle for exams and less exam stress - thus, a fair chance for excellent performance evaluations that match your actual knowledge and competencies.

Keeping a balance between studies, work, and life presents a significant challenge. That's why support in this crucial phase of your life is essential: the support from family, understanding from your company, and especially the personal, consistently service-oriented support from your university. That's why we have an unique interdisciplinary coaching team consisting of professors, lecturers, and study coaches. Your personal study coach is your contact for all matters related to your studies. Whether by phone, email, or through the messenger on studynet - your study coach advises and actively supports you on your path to successful graduation. Together, we create the necessary balance, enabling you to continuously grow in your studies and achieve something that seemed distant at the beginning.

Whether at home or on the go, on desktop, laptop, tablet, or smartphone - your campus is always with you. Our studynet learning platform serves as an auditorium, seminar room, campus, and cafeteria. "Social Learning" is the key: a holistic learning experience that not only uses a variety of different media formats but also consistently relies on dialogue.

For example, with many features you may already know from your familiar social media platforms: Connect with each other and exchange messages with the messenger. Stay up to date with the Activity Board, your onlineplus Timeline. And find out in your personal Learning Analytics what you have already accomplished and where you stand. During the kick-off study camp, open learning camps, and optional events on site, we create opportunities for you to deepen and expand your contacts from the world of onlineplus. This way, you will experience an active learning community that will accompany you throughout your studies and beyond, as an alumnus of Hochschule Fresenius, will be a valuable network.

At onlineplus, studying is a method. Structure and tempo characterize the learning organization at onlineplus, providing clear orientation and fundamentally distinguishing it from traditional distance learning programs. You start flexibly at a time you choose and are guided through the similarly structured learning units, modules, and semesters based on our study magazines, the studymags, through individually planned milestones.

This way, you learn in manageable stages that provide regular successes and new motivation in your studies. The recommended study plan by onlineplus offers you the flexibility of numerous adjustment options, allowing you to tailor your studies to your personal learning style, preferred study times, and your own pace. This way, you will find exactly the study program that suits you.

You have full transparency at all times: You can see your individual learning progress, what you have accomplished, where you currently stand, and what lies ahead. This innovative and intuitive study form lays the foundation for the feasibility and success of your entire online study.

Tip: You can deduct the costs incurred for your studies alongside work from taxes. You have two options: You can either include the expenses for your studies as special expenses up to an amount of 4,000 euros in your annual tax return. You can do this if the part-time studies are a first course of study that was not initiated by the employer for operational reasons and is not carried out as part of an employment relationship.

Or you can deduct the costs as operating expenses in full from taxes. This is possible if the part-time studies are preceded by a completed vocational training or a completed first course of study or if the studies are ordered by the company. In this case, operating expenses include not only tuition fees but also, among other things, specialist literature. For all tax-related questions, it is best to consult your tax office or a tax advisor.