Who Benefits from the Master's in Media and Communication Management?

The Master's degree programme in Media and Communication Management (M.A.) is aimed at professionals as well as graduates who aspire to leadership positions in the media sector, corporate communications, or digital marketing. It is especially suitable for you if you already have experience in the communications environment, the media industry, marketing, or the commercial sector and wish to strategically develop your knowledge further – whether within a company, an agency, or as a self-employed person.

What Admission Requirements Must You Meet?

To be admitted to the distance learning programme Media and Communication Management (M.A.), you need one of the following certificates:

• A completed first degree (Bachelor, Diploma, or Magister) with at least 180 ECTS credits. For consecutive admission, your first degree should have a content-related connection to media, communication, business, or related disciplines.
• With a non-subject-related first degree, admission can be granted based on at least one year of relevant professional experience in the media or communication sector.
• With professional experience but without a first degree: Admission is possible after completing at least a two-year vocational training and at least three to four years of subject-specific professional experience, as well as a successful aptitude test and motivation letter. In addition, a counselling interview at the university is required.
• A university entrance qualification (Abitur, advanced technical college entrance qualification, master craftsman’s certificate, or equivalent professional qualification according to Hessian regulations) is required depending on prior education.
• Further course-specific certificates, such as proof of credit points from certain areas, an English language certificate (at least B2), an admission interview, or a motivation letter, may be required on a case-by-case basis.

Personally, you should have a strong interest in current media developments, digital trends, and interdisciplinary issues. Professional experience in media, communication, marketing, or public relations is advantageous. Personal prerequisites include self-motivation, communication skills, organisational ability, analytical thinking, and the willingness to learn continuously and independently alongside your job. Good German language skills as well as solid IT and internet skills are expected.

Which professional skills does the distance learning programme in Media and Communication Management impart?

In the Master's degree programme Media and Communication Management (M.A.) at Hochschule Fresenius, you acquire a broad and practice-oriented competency profile for strategic tasks in the modern communications landscape. The curriculum is designed to reflect digitalisation in communication and media professions and to cover central industry requirements.

• Digital transformation and communication strategy
  • Concepts of digital transformation in the media and communication sector
  • Development of innovative business models and campaigns
• Personnel and project management
  • Personnel management and personnel development in the media context
  • Project management for media and communication projects
• Corporate communication
  • Corporate communication and crisis communication with internal and external stakeholders
  • Design of communication processes in international, digital and virtual environments
  • Handling of press and media
• Digital media and social media
  • Social media management in internal and external communication
  • Copywriting for mobile devices and short messaging services
  • Analysis of communication flows, e.g. "social listening"
• Media law and international management
  • National and international media law
  • International and intercultural management
• Research methods and empirical practice
  • Academic work and empirical research
  • Empirical research project as an application-oriented module
• Personal and academic development
  • Self-organised learning
  • Value-oriented corporate governance
• Elective area for individual profile building
  • Selectable modules include, among others, campaign conception, virtualisation of media and communication worlds, changing media planning, from advertising message to social listening, as well as modules from other Master’s degree programmes.

The degree is completed with a scientific Master’s thesis in which you deepen a practice-relevant topic from media and communication management. After your studies, you will be able to analytically develop communication strategies, manage digital media projects and competently consider legal and ethical frameworks.

How is the distance learning programme structured at Hochschule Fresenius?

The degree programme is modular and designed for flexible, career-compatible learning:

• Duration and ECTS: Standard period of study 4 semesters (120 ECTS); depending on the chosen model, you study over 24, 36 or 48 months. Start is possible every month.
• Study organisation:
  • Digital learning via online campus (studynet), 24/7 access to all materials, video lectures and study magazines (Studymags)
  • Individual support by personal study coaches and close connection to lecturers
  • Access to the extensive digital library and AI-based learning tools
• On-site and online elements:
  • Mandatory: A 2-day on-site seminar (about 14 teaching hours) with a choice of various urban locations (e.g. Berlin, Hamburg, Cologne, Munich)
  • Numerous online seminars (approx. 125 teaching hours) support flexible knowledge transfer
• Examination formats:
  • Wide variety of methods: online exams, open-book exams, term papers, presentations and empirical projects
  • 24/7 online exams possible; on-site exams are minimised
• Specialisation and internationality:
  • Elective modules for individual specialisation, also selectable from other Master’s degree programmes
  • International orientation through access to certificates and masterclasses of partner Arizona State University (ASU ®)
• Master’s thesis:
  • Independent scientific work on a current topic in media and communication practice or research

What career opportunities does the Master's degree in Media and Communication Management open?

With the Master’s degree you qualify for demanding and managerial positions in the communication and media sector as well as related fields:

• Responsible roles in corporate communication (e.g. press officer, head of internal/external communication)
• Leadership positions in media companies, publishing houses, film and music industry
• Campaign management and media planning for agencies or companies
• Social media management and content strategy
• Consulting, advising and project responsibility in digital marketing as well as in the digital transformation of companies
• Specialised roles, e.g. as online editor, SEA consultant or crisis communication manager
• Self-employment in communication and media consultancy

The Master’s degree also provides a solid foundation for further academic qualifications (e.g. doctoral studies) in the field of communication. Employers at home and abroad value the proven ability to independently plan, implement and evaluate complex communication projects.

How are the costs for the distance learning programme composed and what financing options are available?

The tuition fees for the Master's "Media and Communication Management" vary depending on the model and are paid monthly:

• In the 48-month model: 295 Euro per month (total cost 11,880 Euro)
• In the 36-month model: approx. 395 Euro per month (total cost variable accordingly)
• In the 24-month model: approx. 525 Euro per month (total cost variable accordingly)
• Discounts through limited-time promotions (e.g. 11% discount with code START11) are possible

The tuition fees include:

• Access to the digital learning platform and all study materials
• Online library access, support by study coaches and lecturers
• Examination fees including the Master’s thesis
• Participation in online seminars and the mandatory on-site seminar (travel costs not included)

Possible additional costs may arise for:

• Optionally chosen printed study materials (always including digital version)
• Travel expenses to individual (mandatory) on-site meetings or voluntary workshops
• Your personal technical equipment (PC/laptop, internet access, camera accessories for online exams)

Various financing options are available:

• Installment payment models with adjustment of monthly fees by choice of study duration
• Use of scholarships (e.g. Deutschlandstipendium), student loans (e.g. KfW student loan), educational funds or tax deductibility as income-related expenses
• Possibility of (partial) coverage of costs by the employer

All fee models are transparent; no hidden costs arise. If needed, the study model can be changed during the study period and extended free of charge by up to 12 months.