Does the Master's in Media and Communication Management fit your profile?

The Master's degree programme in Media and Communication Management (M.A.) is aimed at professionals who are already working in the media environment, corporate communications, or commercial sectors and wish to expand their leadership skills. The distance learning course offers you the opportunity to deepen your expertise in dynamic fields such as marketing, digital transformation, and crisis communication. You will particularly benefit if you are pursuing an internationally recognised degree alongside your job and appreciate flexibility in starting and scheduling your studies.

What admission requirements do you need to meet?

The following formal requirements are possible for admission to the Master's in Media and Communication Management:

• With first degree: Completed university studies (Bachelor, Diplom or Magister) with at least 180 ECTS credits, preferably related to media, communication, business or related fields.
• With studies plus professional experience: Completed first degree (at least 180 ECTS) plus at least 1 year of qualified work experience in a field related to the Master's subject (e.g. media, communication, marketing, corporate management).
• Without a first degree, but with professional experience: Professionally relevant completed vocational training with at least 2 years of professional experience and successful participation in an aptitude test. Additionally, a letter of motivation as well as proof of training and practical experience are required.
• No NC restriction: No specific grade average is required.

Additionally, depending on your individual profile, further proofs may be required, such as credit points in certain subject areas, proof of English language skills (B2), or participation in an admission interview.

Personally, you should bring the following qualities:

• Basic digital understanding and interest in modern media, social media and online communication
• Organisational skills and self-motivation for self-directed learning in distance education
• Initial professional experience in the media environment, corporate communications or related commercial areas
• Communication skills and enjoyment of teamwork, also in a virtual context
• Willingness to invest around 25–30 hours per week in your studies alongside work and daily life
• Confident command of German, in some modules also English skills at B2 level

Detailed Study Content

In the distance learning programme Media and Communication Management (M.A.) at Hochschule Fresenius, you engage intensively with demanding topics of digital corporate communication. The curriculum comprises 120 ECTS credits and imparts both fundamental knowledge and advanced skills in the following areas:

• Digital Transformation: You analyse developments in the digital media world and learn to identify and shape new business areas in the dynamic media environment.
• Corporate Communication: Focus on the development and management of internal and external communication strategies within companies.
• Media Law and Media Psychology: Navigate confidently in national and international media law and understand psychological factors of media communication.
• Online Marketing and Media Planning: Develop innovative marketing concepts and apply media planning techniques, also amidst the change in digital media.
• Crisis Communication: Train communication processes with internal and external stakeholders to successfully manage crisis situations.
• Social Media Management: Understand the role of social media in corporate communication, apply social listening, and design targeted social media campaigns.
• Empirical Research and Project Management: Select appropriate research methods, lead empirical projects, and apply project management standards.

The compulsory modules include, among others, personnel management, (virtual) work in an international context, self-organised learning, academic work and value-oriented corporate management. In the elective modules, you set your own priorities: from areas such as campaign conception, virtualisation of media worlds or media planning in transition, you can choose three out of four modules – one may also be selected from other master programmes. Finally, you complete a practice-oriented master’s thesis.