- Study start anytime, study duration can be tailored individually, standard period of study 36 months
- interesting specializations, such as in Communication & Agency Management
- more alternative forms of assessment, but few exams and therefore no exam stress
- 3 central pillars in the Fresenius distance learning programme: studynet, studymag and studycoach
Requirements for enrollment

Entering the online course in Media and Communication Management at Hochschule Fresenius is very easy: With a general higher education entrance qualification (Abitur), general subject-linked higher education entrance qualification, or subject-specific higher education entrance qualification, you can enroll immediately and at any time.
An entry without Abitur is also possible, for example if you have completed a master's examination or a comparable advanced vocational training examination, such as the State-certified Technician or the State-certified Business Economist. If you can demonstrate a minimum of two years of completed specific vocational training and subsequent minimum of two years of specific professional experience, you can also enter the program through a higher education entrance examination (HZP).
By the way: If you have already completed a degree, you can save costs and time by having prior achievements recognized. In addition to academic achievements, credits can also be awarded for achievements obtained outside of a university.

Study Contents, Modules, and Specializations
- Start Modules: Introduction to Business Administration, Introduction project for self-organized learning, Descriptive and inductive statistics, Civil law, Founding practical project, Scientific work Media Management
- Basic Modules: Introduction to Economics, Mathematics, Commercial, Corporate, and Labor Law, Economics in Current Affairs, Communication and Presentation, Communication Management
- Advanced Modules: Accounting and Cost Accounting CSR and Sustainable Corporate Management, Creative Industries, Media Economics Media Law, Marketing and Market Research, Media Psychology, Online Business and Online Marketing, Personnel Management, Organization and Operational Planning Project Management
- Elective Specializations: Corporate Communication I - Journalism, Corporate Communication II - PR, Corporate Communication III - Internal Communication, Corporate Communication IV - Online Corporate Communication, Communication & Agency Management I - Communication and Agency Management, Communication & Agency Management II - Campaign Concept and Planning, Communication & Agency Management III - Media Planning and Communication Impact Research, Communication & Agency Management IV - Online Media Practices
- Language Modules: Business Language Issues, Intercultural Competence
- Final Modules: Individual Learning Journey | studymission, Bachelor Thesis
Thematically, the two elective specializations "Corporate Communication" and "Communication & Agency Management" delve deeper. In the first focus, students deepen their knowledge in Journalism, PR, internal communication, and online communication. The second elective focus covers topics like media planning, campaign, and event concepts. Overall, two focuses must be chosen. The second focus can be selected from any other B.A. program within the onlineplus department.
Study Model and Course Structure - Distance Learning Without Exams
Hochschule Fresenius is convinced that exams are not always suitable for accurately reflecting the competencies acquired by students. Therefore, there are no written exams in the Bachelor's distance learning program in Media and Communications Management! Your progress will be tested during the study, for example, through
- Term papers and seminars,
- Online presentations,
- Online speeches,
- E-portfolios.
This way, you can save yourself from arduous travels to exams and have a fair chance of receiving excellent performance evaluations corresponding to your actual knowledge and skills.
The university also relies on a unique interdisciplinary coaching team consisting of professors, lecturers, and study coaches. Your personal study coach is your point of contact for all matters concerning your studies. Whether by phone, email, or through the messenger on studynet - your study coach advises and actively supports you on your path to a successful degree.
Whether at home or on the go, on desktop, laptop, tablet, or smartphone - your campus is always with you. Our studynet learning platform is at once an auditorium, seminar room, campus, and cafeteria. "Social Learning" is the key phrase: a holistic learning experience that consistently focuses on dialogue alongside the use of a variety of different media formats.

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