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The Central State Office for Distance Learning (ZFU) has approved the course Media and Communication Management under the number 166516c. Who this German-taught online BA fits – and what you need to get in
This programme suits you if you want an accredited, state-recognised bachelor’s degree in media and communication while staying fully remote. Typical profiles include: a full-time marketing or communications assistant aiming to formalise skills for PR, content or social media roles; a designer or creative freelancer moving towards campaign and client management; or an international school-leaver with a recognised higher education entry certificate who seeks a German degree from abroad at predictable monthly cost.
Admission requirements
Teaching language: German. You need very good German for study materials, assessments and academic writing; non-native speakers must provide formal proof of proficiency.
- With standard university entrance: Allgemeine Hochschulreife (Abitur), Fachhochschulreife, or subject-specific higher education entrance qualification.
- With foreign school-leaving certificates: international diplomas are admissible if equivalent to a German higher education entrance qualification. Equivalence is checked individually; submit official copies and (where applicable) certified translations. Recognition of prior learning from university or professional training is possible if content and scope match modules.
- Without Abitur (professional route):
- Completed ≥2-year vocational training plus ≥2 years full-time, subject-related work experience, plus a subject-specific university entrance examination.
- Or an advanced professional qualification (e.g. Meister, state-certified technician, Fachwirt, Betriebswirt) with at least 400 hours, plus a subject-specific entrance examination.
- Or secondary school leaving certificate + completed ≥3-year vocational training with final grade 2.5 or better: start with an ECTS agreement and achieve 18 ECTS in the first semester or 30 ECTS in the first year. With a weaker grade, a subject-specific entrance examination is additionally required.
- Rolling admission: you can start on the 1st of any month. The programme is fully online; on-site workshops are optional.
Personal requirements
Plan for a steady workload of around 18 hours per week in the standard pace. Success in distance learning from abroad hinges on disciplined self-organisation, realistic scheduling across 6–12 semesters, and perseverance during project and exam phases. You should be comfortable reading and writing in academic German, collaborating asynchronously, and presenting online. Reliable internet, a laptop with webcam/microphone, and a quiet study setup are essential. If you join live webinars (approx. 210 teaching hours offered), consider time-zone differences; most assessments can be completed flexibly, but deadlines still apply. Build a weekly routine, break modules into milestones, and use coaching and feedback early—these habits make the remote format manageable alongside a job.
What will you study in the Media and Communication Management (B.A.) at Fresenius University of Applied Sciences?
This programme is taught in German. You should be ready to study, write assignments and take exams in German; non-native speakers may be asked for proof of German proficiency. It is a Fernstudium – German for distance learning – offered by a Fachhochschule (a German university of applied sciences) and approved by the ZFU, the state authority overseeing distance-learning courses.
The curriculum combines management, media and communication. You build a business foundation, add communication strategy and media know-how, and finish with specialisations and a bachelor’s thesis. Typical study blocks include:
- Business and law essentials: Introduction to Business Administration, Accounting and Costing, Civil and Commercial/Corporate/Labour Law.
- Markets, data and methods: Introduction to Economics, Marketing and Market Research, Descriptive and Inductive Statistics.
- Media and digital economy: Media Economics, Media Law, Online Business and Online Marketing.
- Communication and people: Communication Management, Corporate Communication, Media Psychology; plus Communication and Presentation, Intercultural Competence.
- Organisation and projects: Project Management, Organisation and Operational Planning, Human Resource Management.
Practice is built in: you work on an entrepreneurial project (business start-up), complete a practical project with real-world tasks, and train academic skills in media management before concluding with the bachelor’s thesis (180 ECTS in total).
Electives and specialisations: you complete two specialisations. One comes from this degree (e.g. Corporate Communication with Public Relations, Internal Communication, Journalism or Content Marketing and Production). The second can be chosen from other online Bachelor programmes at Fresenius for additional flexibility.
How does the Media and Communication Management distance programme work?
You study fully online with flexible pacing and rolling monthly start dates. Webinars and optional in-person workshops support your learning; assessments are designed for distance study and are largely available online from abroad. ZFU admission number: 166516c. As a purely remote programme, it does not require a visa.
Teaching language and certificates
The teaching language is German. All course materials, live sessions and assessments are in German. If you are an international applicant, plan for proof of adequate German for university-level study; the university will advise on accepted evidence.
Learning format and study materials
Learning takes place on the online campus with digital study magazines, video lectures, e-books, self-tests and an online library. You can study asynchronously 24/7 and use live webinars for interaction and Q&A. A personal study coach supports planning and study routines throughout.
Exams and where you can take them
Assessments prioritise distance-friendly formats: coursework, case studies, presentations and open-book exams. Where classic written exams are used, 24/7 online exams are standard. If a module requires an on-site exam, these are scheduled sparingly and typically at centres in Germany; most students abroad complete the programme fully online.
On-site sessions in Germany
The programme can be completed fully online. You may optionally attend mixed-mode workshops at German locations. In numbers: around 210 teaching hours are offered as online webinars; in the mixed-mode track, online webinars plus face-to-face seminars total up to 594 teaching hours. These presence elements are optional, not mandatory.
Workload, time models and time zones
Plan for about 18 hours per week of study in the standard pace. Three time models let you adapt the load: 36, 48 or 72 months. Most live sessions are scheduled in Central European Time (CET/CEST); recordings are typically available for flexible viewing across time zones.
What does the Media and Communication Management cost?
Tuition is paid monthly and depends on the duration you choose. As a rule of thumb: a shorter model raises the monthly rate but reduces the time to graduation; a longer model lowers the monthly rate but increases the overall sum.
- 36 months: €395 per month (about €14,220 in total over 3 years).
- 48 months: €349 per month (about €16,752 in total over 4 years).
- 72 months: €259 per month (about €18,648 in total over 6 years).
Monthly fees typically include access to the online campus, study materials, library access, support and standard examination fees. You should budget separately for any travel if you choose optional on-site workshops or if a rare in-person exam suits you better, and for your basic tech setup (laptop, webcam, stable internet).
Payments can usually be made from abroad via standard international methods. Extending or switching time models later is commonly possible; check how this affects monthly and total costs before you change.
What careers and recognition does the Media and Communication Management offer?
You graduate with a state-recognised Bachelor of Arts carrying 180 ECTS within the European Higher Education Area (Bologna framework). The programme is accredited, and Fresenius University of Applied Sciences is state-recognised in Germany. ECTS credits and German programme accreditation (by agencies listed in EQAR) support international recognition when applying for jobs or Master’s degrees abroad.
Typical career paths include:
- Corporate communication and PR: communications officer, press relations, internal communication specialist.
- Marketing and brand roles: marketing manager, campaign planner, social media and content management, performance marketing.
- Media and publishing: online editor, digital publishing specialist, project manager in media houses.
- Agency roles: account/consulting, concept development and project steering in PR, advertising or digital agencies.
- Digital-first roles: social media manager, content strategist, specialist in real-time advertising or influencer marketing.
If you plan postgraduate study, a 180-ECTS Bachelor is a common entry for European Master’s degrees; some non-European universities may request additional credits or bridging modules. Employers value the applied profile of a Fachhochschule degree, especially the practical project and start-up experience embedded in the curriculum.
Who is the Media and Communication Management right for - and who not?
This distance Bachelor is designed for working professionals and career changers who want a recognised German degree while studying remotely. It suits you if you need flexibility, prefer applied learning and aim for roles at the intersection of management, marketing and media.
- You want a flexible Fernstudium (distance learning) you can complete fully online from outside Germany.
- You are comfortable studying in German and want a state-recognised degree from a German Fachhochschule.
- You aim for careers in corporate communication, PR, marketing, agencies or digital media.
- You value practical components like a start-up project and case-based assessments.
- You need rolling admission with several time models to fit work and life.
Transparency matters: some formats or requirements can make this programme unsuitable depending on your situation. Check these points before you decide.
- You do not speak German well enough to write assignments, follow lectures and take exams; the programme is taught entirely in German.
- You seek guaranteed fully in-person teaching abroad; any face-to-face options are in Germany, and attendance is optional rather than provided internationally.
- You need strictly fixed exam dates at local centres outside Germany; most exams are online, while any rare in-person exams are organised in Germany.
- You require access to a regulated profession via this degree; media and communication roles are generally non-regulated.
Lade… 
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