Is the Bachelor’s Degree in Media and Communication Management the Right Course of Study for You?

The distance learning course Media and Communication Management (B.A.) is aimed at individuals seeking a comprehensive education in media, communication and business fundamentals. It is suitable for you if you are planning a career in media companies, marketing agencies, corporate communications or digital communications management, or if you want to reorient yourself professionally as a career changer. Working professionals who want to further qualify flexibly alongside their job also particularly benefit from the distance learning model of Hochschule Fresenius.

Admission Requirements: What Do You Need to Meet Formally?

Admission to the distance learning course Media and Communication Management (B.A.) at Hochschule Fresenius is possible via several routes:

• With university entrance qualification or university of applied sciences entrance qualification:
  • General university entrance qualification (Abitur): entitles you to study at all universities nationwide.
  • University of applied sciences entrance qualification (Fachabitur) or subject-specific higher education entrance qualification: entitles you to study in the corresponding subject area and in the designated federal state.
• With completed vocational training and professional experience:
  • At least 2 years of relevant vocational training and at least 2 years of full-time employment in a related field.
  • Additionally: passing a subject-specific higher education entrance examination.
• With advanced training qualification:
  • Completed master craftsman’s examination, specialist business administrator, business economist, technician or comparable further training with at least 400 hours of instruction.
  • A subject-specific higher education entrance examination is also required here.
• With intermediate school-leaving certificate and 3-year vocational training:
  • Completed vocational training of at least 3 years with a final grade of 2.5 or better (with a lower grade, an entrance examination is additionally required).
  • Agreement: Within the first year of study, 18 ECTS must be achieved in the first semester or 30 ECTS in the first year of study.

A numerus clausus (NC) is not required. Credits from previous training or degree programmes may be recognised where applicable.

Willingness to participate in online webinars and/or face-to-face seminars is also expected (depending on choice, up to 594 hours over the course of the study programme).

Personally, you should bring the following qualifications with you:

• Interest in media, communication, business contexts and digital working methods.
• Self-organisation and the ability to learn independently — especially in distance learning.
• Communication skills, creativity and openness to new trends in the media landscape.
• Basic computer skills and willingness to work with digital tools, learning platforms and online collaboration.
• Commitment to practice-oriented projects and willingness to engage consciously with current communication, marketing and media industries.
• Recommended: German language skills at a high level (e.g. C1), as the course is offered in German.

What do you learn in the distance learning course Media and Communication Management?

In the distance learning course Media and Communication Management (B.A.) at Hochschule Fresenius, you acquire a broad range of skills at the interface between business, media, and communication. The central course content includes:

• Business Administration: Introduction to business administration, accounting and cost accounting, mathematics, statistics, introduction to economics, commercial, corporate and labour law
• Communication and Media Management: Basics of media economics, media psychology, media law, media management, communication management and corporate communication
• Marketing and Market Research: Marketing, market research, online business, online marketing, customer relationship management
• Creative Industries and Project Management: Creative industries, project management, organisation and operational planning, practical project startup
• Sustainability and CSR: Corporate Social Responsibility and sustainable corporate management
• Legal and Social Aspects: Civil law, economy in contemporary events
• Key Qualifications: Communication and presentation, academic work, business English, intercultural competence

During the course, you set personal priorities, for example in the area of corporate communication (e.g. public relations, internal communication) or communication and agency management (e.g. campaign conception, media planning). You can choose one of the two specialisations from other bachelor’s degree courses at Hochschule Fresenius. In addition to methods and specialist knowledge, you learn to plan and implement practical projects – for example in the form of your own business plan or startup project. Through a variety of examination formats such as term papers, case studies and presentations, you build competences in reflection, analysis and application.

How is the distance learning course organised?

The bachelor’s degree is state-recognised and designed for 6 semesters (standard period of study) with 180 ECTS credits. A flexible start is possible monthly; there are no fixed semester dates. You decide whether to complete the course in 36, 48 or 72 months and can adjust the model free of charge at any time to suit your life situation. The study materials are permanently available to you online via the modern campus system studynet. Here you will find digital studymags, video lectures, e-books and an online library. On request, you can also obtain the content as high-quality printed booklets for a fee.

• You learn by self-study at your own pace, supported by a personal study coach and expert lecturers.
• Interaction with lecturers and fellow students is possible via forums, webinars and virtual office hours.
• 210 online teaching hours take place as webinars; in mixed mode, this can be up to a total of 594 seminar hours (webinars + optional attendance).
• The exam performance is largely delivered through alternative examination formats such as term papers, presentations, digital tests and portfolio exams. Only a few traditional written exams are planned, many of them online and flexibly as 24/7 exams or open-book format.
• A practical project (e.g. company startup) is an integral part of the curriculum.
• The distance learning course offers international experience through free ASU certificates (Arizona State University).

What career prospects does the course open up for you?

After graduation, you are qualified for a wide range of positions in the media and communication industry. Possible fields of activity and job titles include:

• Communication manager in companies, agencies or associations
• PR manager or spokesperson
• Online marketing manager / social media manager and specialist in digital communication
• Media manager / media consultant in publishing houses, media companies or content productions
• Campaign manager / campaign specialist, e.g. for political organisations or NGOs
• Project manager for communication in the creative or event sector
• Editor (print/online)

With the practice-oriented bachelor’s degree, you can work in media companies, publishing houses, marketing and advertising agencies, consultancies or communications departments of corporations. Communication professionals with sound media and management knowledge are also sought after in start-ups, NGOs or the public sector. Furthermore, the degree entitles you to pursue a master’s degree in related disciplines.

What does the distance learning course cost and how can you finance it?

The monthly tuition fees vary depending on the chosen study duration:

• 36 months: €375/month (list price), with discount promotion from €333.75/month
• 48 months: €325/month (list price), from €289.25/month
• 72 months: €235/month (list price), from €209.15/month

The total costs amount to around €12,420 depending on the model (at standard duration). The fees include:

• Access to all digital learning materials and the online library
• Support by study coach and lecturers
• All regular examination fees
• Personal access to international certificates (ASU certificates) and additional offers

Additional costs may arise for optional printed materials, technical equipment and travel (for some examinations or optional workshops). Financing options are varied:

• Student loans such as the KfW study loan
• Scholarships (e.g. Deutschlandstipendium)
• BAföG for eligible students
• Employer funding for job-related further education
• Tax deductibility of fees as business expenses

With discount promotions such as the code START11, the monthly fees can be permanently reduced. A four-week trial period at the beginning of the studies gives you additional security in your investment. All costs incurred are transparent and itemised before concluding the contract.