Does the dual degree in Communication & Media Management offer the right perspective for you?

The dual degree "Communication & Media Management (B.A.)" at IST-Hochschule für Management is aimed at school graduates with a general or advanced technical college entrance qualification who aspire to a practical entry into the media, communication, or marketing industry. It also targets career changers from other professions who want to further qualify themselves for responsible roles in the communication and media sector. This study model is particularly suitable if you value the combination of theory and practical work experience – for example, as a career entrant who wants to gain solid professional experience in a company alongside an academic degree.

What formal requirements do you need to meet?

To access the dual Bachelor's degree in Communication & Media Management, you need to meet one of the following criteria:

• General higher education entrance qualification (Abitur), advanced technical college entrance qualification or an equivalent recognised school leaving certificate.
• Proof of at least seven years of English lessons at school or language skills at level B2 (CEFR). If proof is missing, you can find information about a language test at the university.
• Alternatively: A master craftsman’s certificate or a completed advanced training qualification (e.g. IHK specialist), also with English skills as described above.
• Without a higher education entrance qualification: A completed vocational training of at least two years and three years of professional experience in the trained occupation (with related prior education) and English skills as described above.
• If the chosen degree course is not closely related to your vocational training, a trial study period may enable admission.
• Mandatory: A training contract with a suitable company from the communication or media sector for the dual degree. The university supports you in the search.

Personally, you should have communication skills, analytical thinking, and a high level of self-motivation. Motivation for independent learning in distance education as well as the willingness to apply theoretical content practically within the company are important. You will benefit from teamwork, organisational talent, an affinity for digital media, and interest in current media trends. Since English skills are required and international aspects are part of the course, you should be confident in using English both written and spoken.

Course Content: Which Skills Do You Acquire in the Dual Bachelor’s Degree in Communication & Media Management?

In this dual distance learning programme, you will be specifically prepared for demanding roles in the communication and media sector. The content is designed to equip you with comprehensive skills in business management, media studies, and communication fields. During the course, you will learn, among other things:

• Basics of business administration, marketing, and project management
• Advanced topics in communication science, media economics, as well as media and brand management
• Accounting, statistics, and basics of business law
• Strategies of corporate communication as well as media practice focusing on concept development and editorial work
• Online marketing and social media concepts
• Leadership skills, business ethics, and decision-making fundamentals in the media context
• Practical projects in moving image, audio, or online media
• Elective modules for individual specialisation (e.g. Advanced Online Marketing, Media Production Video/TV, Advertising and Media Psychology, E-Commerce, International Management, Sustainability Management, Social Media Management in Sports)

You will gain the ability to independently take on operational and strategic tasks and to manage complex communication processes in companies, agencies, or media houses. The high practical relevance ensures that you can immediately apply the knowledge acquired in your daily work.