Distance learning program Media and Communication Management (M.A.) – SRH Distance Learning University - The Mobile University

👉 The Master's programme in Media and Communication Management is aimed at professionals with at least one year of practical experience or two years of relevant professional experience who wish to deepen their knowledge in media, communication, marketing, and management. The distance learning course imparts knowledge in media management, communication sciences, storytelling, data analysis, as well as digital and sustainable communication. You can choose individual specialisations from over 40 modules or specialise in seven predefined competence profiles such as Content Management, Social Media, or PR. The programme comprises 60 to 120 ECTS credits with flexible standard periods of study and starts monthly. The monthly fees begin at approximately 421 euros.

At a Glance

🏫 Provider SRH Distance Learning University - The Mobile University, UAS based in Riedlingen (Germany)
SRH Distance Learning University – The Mobile University is the English brand of Germany's SRH Fernhochschule, a state-recognised distance-learning university. Teaching follows the CORE principle: competence-based modules and mostly online exams. A small set of programmes is fully English-taught – Business Management, Industrial Engineering, Design Management, UX & Service Design and an MBA – while most of the catalogue is in German. You can study from abroad and test any programme for 28 days.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaMedia studies
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters, Study effort 20 hours weekly
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Empirical social research, introduction to media and communication management, digital media management, data analysis, media impact research and media work, practical project - MMUK, master's thesis, elective modules
📚 Electives Manager in the media and communications industry, PR manager & media consultant, social media manager, HR and internal communications manager, digital communications manager, content manager, specialist in sustainability communication.
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Media and Communication Management under the number 162616.
📅 Enrollment Anytime
💶 Fees
from 549 € monthly
from 12936 € total
🔗 More Info View Vendor Profile

Who is the distance learning course in Media and Communication Management suitable for?

This master's degree programme is ideal for you if you already have a completed undergraduate degree – for example in management, social sciences, communication sciences or journalism – and practical experience. You will particularly benefit if you work in the media, communication or marketing industry or aspire to a leadership career in agencies, companies, media houses, start-ups or non-profit organisations. The programme is also interesting for professionals from the digital and social media environment who wish to expand their strategic skills.

Admission requirements and personal qualifications at a glance

  • 120 ECTS option (4 semesters):
    • Completed bachelor's degree (e.g. management, business, communication, social sciences or equivalent)
    • At least 1 year of relevant professional experience after the first degree
  • 90 ECTS option (3 semesters):
    • Completed bachelor's degree with a focus on business or communication sciences or equivalent
    • At least 1 year of relevant professional experience
    • Motivational interview with the programme director (depending on individual prerequisites)
  • 60 ECTS option (2 semesters):
    • Completed bachelor's degree (prior knowledge in communication/business is relevant), possibly also master's degree
    • At least 2 years of relevant professional experience
    • Basic understanding of business or communication sciences
    • Aptitude test or motivational interview with the programme director (depending on prior education and study option)

In addition to the formal criteria, you should bring the following personal skills and experiences:

  • Interest in media, communication and digital trends
  • Experience or affinity for marketing, PR, content management or digital media processes
  • Analytical and strategic thinking skills
  • Creativity and willingness to solve complex communication tasks
  • Self-organisation and discipline for independent learning in distance learning
  • Communication and teamwork skills, especially for project-oriented, cross-media work
  • Openness to new technologies, tools and methods in communication management

What content does the Master's degree in Media and Communication Management convey?

In the Master's degree in Media and Communication Management, you acquire in-depth knowledge of communication sciences, media management, and modern marketing strategies. The focus is on skills for digital transformation, developing communication and media strategies, as well as linking management capabilities with creative solutions.

Important study contents include:

  • Introduction to Media and Communication Management
  • Digital Media Management
  • Empirical Social Research and Data Analysis
  • Media Effects Research and Media Work
  • Practical projects in the field of media communication

You can shape your personal profile from over 40 elective modules, including topics such as Analog and Digital Media, Corporate Communications, Brand Management, Social Media, Content Creation, or Sustainability Communication.

Skills you will acquire:

  • Conceptualisation and management of integrated communication, media, and content strategies
  • Professional storytelling and data-oriented analysis of communication campaigns
  • Use of current tools in social media, SEO, and marketing analytics
  • Leadership and management of teams and projects
  • Strategic brand management and cross-media campaign planning
  • Organisation of internal as well as external corporate communication
  • Sound understanding of media economics and digital business models
  • Development of communication-psychological and intercultural competences

The focus is on practical relevance as well as the individual design of your study course, for example through specialisations such as Social Media Management, PR, Content Management, Sustainability Communication, or Digital Communication Management.

How is the Media and Communication Management degree structured?

The course is designed as a flexible distance learning programme and offers three variants with different focuses and ECTS credit volumes (120, 90, or 60 ECTS). In the 120 ECTS variant, the standard study period is four semesters, with a free extension possible. Entry is possible monthly.

The study structure using the example of the 120 ECTS variant:

  • 1st semester: Empirical Social Research, Introduction to Media and Communication Management, Digital Media Management, two elective modules
  • 2nd semester: Data Analysis, Media Effects Research and Media Work, three elective modules
  • 3rd semester: Practical project, four elective modules
  • 4th semester: Master’s thesis

Depending on the chosen competence profile variant (e.g., PR Management, Content Management, Social Media Management, HR and Internal Communications Management, Sustainability Communication), you compile your specialisations individually. Practical projects such as videos, blogs, event conception, or online appearances are integrated into the study and are examination-relevant. The course can be completed entirely online – including exams and teaching materials.

What career prospects does the Master's degree in Media and Communication Management open up?

After graduation, numerous career paths are open to you. Typical fields of activity are:

  • Communication management in companies and organisations
  • Corporate communications and internal communication
  • Management of PR or marketing departments
  • Social media management and digital media planning
  • Content management and content creation
  • Sustainability communication and CSR strategy
  • Media consulting and media analysis
  • Event management, brand management, and agency management

Possible sectors include media companies, agencies, start-ups, companies of all sizes, non-profit organisations, e-commerce, or the event industry. You qualify for leadership, strategic, and conceptual positions in a rapidly digitalising working environment.

The thematic and methodological breadth prepares you specifically for key roles in management, corporate communication, marketing, as well as for individual career paths, such as a specialist in social media, sustainability, or digital communication.

What are the costs for the distance learning course and what financing options are available?

The tuition fees vary depending on the chosen ECTS variant and payment model. Examples for the 120 ECTS variant:

  • Monthly instalments in the “Flex 1” model: €629 over 24 months (total €15,096), reduced by the current Ready-Bonus to €587.33 monthly (total fee €14,095.92)
  • Monthly instalments in the “Flex 2” model: €449 over 36 months (total €16,164), reduced by discount to €421.22 monthly (total €15,163.92)

Discounts such as a Ready-Bonus are regularly possible. The tuition fees include teaching materials, examination fees, and personal support. For the variants with fewer ECTS (90 or 60 ECTS), the fees decrease accordingly.

Possible financing options are:

  • Payment in monthly or longer instalments
  • Support via education voucher or scholarship
  • Employer funding (also within the framework of personnel development)
  • Tax deductibility as income-related expenses

You can choose the instalment model flexibly and adjust the payment to your financial needs. The SRH Distance Learning University offers individual advice on financing options.

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