Distance learning program E-commerce (MBA) – BU

👉 The MBA programme in E-Commerce at Brand University of Applied Sciences offers a business qualification with a focus on digital brand management. Students can further their education in this dynamic field and deepen their skills. The flexible course structure, without fixed semester times, allows for online completion of modules and location-independent examinations. The programme is aimed at graduates with professional experience who wish to take on management responsibilities.

At a Glance

🏫 Provider Brand University of Applied Sciences, UAS based in Hamburg (Germany)
The Brand University of Applied Sciences, founded in 2010 in Hamburg, is a private, state-recognized university that specializes as the first of its kind in brands. It offers a unique combination of academic teaching and practical application in the fields of marketing, brand management, entrepreneurship, media design, and media management. With a curriculum focused on brands in all bachelor's and master's degree programs, the Brand University aims to educate intercultural brand experts who are successful in an increasingly globalized world. Its teaching methods are competence-based, practical, interactive, and interdisciplinary to convey knowledge of brand management, design, and communication.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaMBA
📜 Degree Master of Business Administration (MBA)
⏳ Duration 3 Semesters, Study effort 29 hours weekly
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Strategic Management, Leadership & Communication, Brand Thinking: Holistic Brand Development & Brand Management, Marketing & Market Research, Conception and Preparation of Scientific Papers, Qualitative and Quantitative Research Methods, Statistics, Exposé, E-Commerce and Service E-Commerce, Mobile Commerce, Social Commerce, Social Media & Video Marketing, Search Engine Advertising, Search Engine Optimization, Website Design & Usability, User Experience, Customer Relationship Management & Databases, Marketing and Sales Automation, Neuromarketing & Advertising Psychology, Psychology in Sales and E-Commerce, Project Management, Communication / Presentation / Moderation, E-Commerce, Platform Economy & Digital Sales, Online Payment and Payment Systems, E-Commerce Law, Master's Thesis, Colloquium
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course E-commerce under the number 1144822.
📅 Enrollment Anytime
💶 Fees
from 550 € monthly
from 9900 € total
🔗 More Info https://www.brand-university.de
  • 100% online & flexible: no attendance, no deadlines
  • Start your studies at any time & possible without a bachelor’s degree or university entrance qualification
  • Specialist skills for e-commerce, including web design and data management
  • Personal support from certified study coaches
  • Free extension of the study period by up to 12 months

These are the requirements for the MBA in E-Commerce

With your MBA in E-Commerce from Brand University, you will work as highly qualified experts in digital business. In addition to online retail, career opportunities open up in product management, specialist departments of large corporations, as well as digital marketing at established manufacturers and specialised agencies.

The MBA E-Commerce at Brand University is aimed at professionals with initial experience in the field of online and mobile commerce who are planning their next career step.

The programme is designed for both specialists and executives and provides comprehensive training for demanding positions in leading brand companies.

There are two ways to qualify for the MBA programme in E-Commerce:

  • Previous studies and professional experience: You need a completed bachelor’s degree with at least 180 ECTS credits and at least one year of professional experience after your bachelor’s degree.
  • Practical professional experience and entrance examination: Alternatively, you can also apply without a bachelor's degree if you can prove at least one year of relevant professional experience and successfully pass an entrance examination.

The technical prerequisites include access to a PC and stable internet, as well as a webcam and microphone for exams.

Procedure of the entrance examination for access to the MBA without a bachelor’s degree

The entrance examination consists of a written exam and an oral exam, both of which are taken on the same day.

Interested candidates can register online via the registration form for one of the monthly exam dates. The maximum number of participants per date is limited to 10 persons.

Participation requires proof of at least one year of practical professional experience. Cancellation or postponement of the entrance examination is free of charge up to one week before the exam date.

A one-time fee of €200 is charged for the entrance examination, which also includes a repeat of the exam. This fee will be refunded upon passing the exam and subsequent start of studies.

To prepare for the oral examination, part 1 “Companies and Environment” and part 2 “Marketing” from the 10th edition of “General Business Administration” by Thommen, Achleitner, Gilbert, Hachmeister, Jarchow and Kaiser, as well as the accompanying workbook with revision questions orientated towards the exam questions, are recommended.

The entrance examination is conducted online via MS Teams. At the beginning of the exam, participants must identify themselves. During the exam, only the exam programme window may be open. Headphones or aids are not permitted.

The written exam takes place between 9:00 – 10:00 on the exam day, lasts a maximum of 60 minutes and consists of questions on understanding and discussing a scientific specialised article.

After the written exam, the oral examination follows, which lasts a maximum of 45 minutes. Knowledge from general business administration as well as another specialised subject is tested.

The exam is led by an examination board, consisting of a professor as chairperson and a part-time lecturer from the chosen course of study. The exam is graded as “passed” or “not passed”.

Upon successful completion of the entrance examination, nothing stands in the way of starting the chosen MBA distance learning course, and the exam fee will be credited after 6 months as part of the tuition fees.

Duration and Content of the MBA E-Commerce

The MBA programme in E-Commerce at the Brand University of Applied Sciences offers an economically sound qualification for students. The focus is on brand management, which is increasingly shifting to digital channels.

The combination of scientific knowledge and practice-oriented skills makes the MBA in E-Commerce a high-quality qualification option for further education in this dynamic environment.

This accredited programme comprises 90 ECTS with a minimum duration of 18 months full-time or 24 months part-time and conveys both business administration fundamentals as well as specialist skills and practical abilities in marketing, web design and sales.

The online study course is modular and sequentially structured: the modules build upon each other in terms of content and must therefore be completed in a predefined order.

The programme is structured as follows:

  • Core Competencies: Management skills, marketing management, academic work, project management and communication
  • Specialist E-Commerce Competencies: E-Commerce and mobile commerce, social media marketing, search engine marketing in E-Commerce, web design for E-Commerce, data management in E-Commerce, neuromarketing and psychology in sales, digital sales and E-Commerce
  • Master’s Thesis: Master’s thesis and colloquium

The modules each conclude with an examination that can be taken flexibly online. Possible formats of examinations include:

  • Multiple choice examinations (MC exams)
  • Case studies
  • Video presentations
  • Oral examinations
  • Open-book and closed-book examinations
  • Master’s thesis, consisting of master’s thesis and colloquium

The Brand University Teaching Concept for the MBA E-Commerce

The Brand University offers a unique added value in the MBA E-Commerce through its teaching concept, which focuses on competence-oriented, practice-related, interactive and interdisciplinary learning. Students benefit from a holistic educational approach which imparts not only expert knowledge but also social skills and scientific methodological competence.

This approach optimally prepares them for a successful career in the field of online and mobile commerce as well as digital business by equipping them for both labour market challenges and the development of innovative solutions.

Methodological Competence: At Brand University, students learn not only for their studies but also beyond, to deeply understand topics, evaluate information and apply their knowledge to become competent problem solvers.

Practice: In practical projects, students actively work on current challenges and trends to continuously expand their knowledge and skills and to prepare themselves for leadership positions.

Personal Development: In small groups and across courses, students gain communication strength and leadership skills. The professors personally supervise the students and support their individual development.

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