Sales management, Master of Business Administration

Distance learning program @ Ostfalia University of Applied Sciences 

👉 With this MBA programme according to MBA guidelines and specialisation in sales, marketing or leadership, you will expand your expertise with solid business knowledge and elevate your leadership skills to an international level. The programme combines face-to-face sessions in Wolfenbüttel with flexible self-learning phases.

At a Glance

🏫 Provider Ostfalia University of Applied Sciences, UAS based in Wolfenbüttel (Germany)
The Ostfalia University of Applied Sciences is a public university with its headquarters in Lower Saxony. Currently, more than 12,000 students are enrolled in one of the more than 90 degree programmes. The university also offers numerous distance learning programmes and online courses in the fields of business, engineering, and media.
🎓 Field of Study Economy & MediaMBA
📜 Degree Master of Business Administration (MBA)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents General Management – Basic Knowledge of Business Administration, Sales-Oriented Basic Knowledge, External and Internal Accounting, Controlling, Marketing Management, Fundamentals and Special Features of Digital Marketing, Technical Services, Psychological Foundations in Sales Processes, Key Account Management, Qualitative Implementation of Sales and Service Processes, Legal Standards for a Sales Manager, Business English "Communication Skills
📚 Electives Leadership, Sales, Marketing
👥 In-person sessions yes, at the location Wolfenbüttel every 3-4 weeks
📍 Location Wolfenbüttel
📅 Enrollment Summer semester
💶 Fees
from 1890 € Semester fee
from 9100 € total
🔗 More Info https://www.ostfalia.de

Admission requirements

You must have completed a university degree with at least six semesters. A minimum of 180 ECTS points is required, along with preferably one year of professional work experience.

Details

The Sales Management (MBA) programme is aimed at specialists, managers, and career changers who wish to expand their skills in the areas of marketing, sales, and leadership. With an innovative blended learning concept involving regular presence phases and flexible self-learning phases, this programme offers practical further education that can be seamlessly integrated into one's profession.

Study contents:

General Management: Introduction to business concepts, change management, and supply chain management. Sales-oriented basic knowledge and specialization: Customer management and modern logistics concepts. External and internal accounting: Tools for cost-oriented planning and accounting. Controlling: Sales controlling and support for management decisions. Marketing management system: Brand management and digital marketing. Psychological fundamentals: Analysis of customer decisions and self-management. Key Account Management: Customer analysis and strategic planning. Legal standards: Fundamentals of commercial and sales law.

Students work on practical case studies that enable them to understand complex issues and to operate successfully in leadership positions in sales or marketing. The programme also promotes personal development through a strong networking and coaching offering.

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