Business Administration, Master of Business Administration

Distance learning program @ University of Koblenz 

👉 The Master of Business Administration (MBA) at the University of Koblenz is an internationally recognized programme that offers university graduates and professionally qualified individuals a solid management education. Students can choose between specialisations in Entrepreneurship and Marketing and Sales. Furthermore, the programme prepares students for a successful career in various industries and enables flexible course design through distance learning.

At a Glance

🏫 Provider University of Koblenz, University based in Koblenz (Germany)
The Centre for Distance Learning and University Continuing Education (ZFUW) at the University of Koblenz is the oldest distance learning institution in Rhineland-Palatinate. Since 1991, it has been offering postgraduate distance learning programmes, certificate courses, and further education. Through a blended learning concept, the ZFUW combines flexibility with practical relevance and enables lifelong learning. The University of Koblenz, known for its interdisciplinary profile areas "Education," "Computer Science," "Culture and Communication," as well as "Materials and Environment," focuses on teacher education and knowledge transfer. With over 30 years of experience, the ZFUW supports the personal and professional development of its students.
🎓 Field of Study Economy & MediaMBA
📜 Degree Master of Business Administration (MBA)
⏳ Duration 5 Semesters
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to behavioural management, General Management, Behavioral Finance, Psychology of Decisions, Strategic Management Action, Leadership and Human Resource Management, Corporate Sustainability and Social Responsibility, Management in a Global Context, Specialization Track 1, Fundamentals of Marketing Management, Applied Market Research, Customer Management, Digital Marketing, Sales Negotiation and Conflict Resolution, Sales Process / Sales Techniques, Sales Team Management (including Training and Incentives), Specialization Track 2, Introduction to Entrepreneurship, Entrepreneurship-Oriented Strategies, Entrepreneurial Shaping Thinking and Action, Case-Based Technology and Innovation Management, Social Entrepreneurship
📚 Electives Marketing and Sales, Entrepreneurship, Sustainability
📅 Enrollment Winter semester
💶 Fees
from 7967 € total
🔗 More Info https://www.uni-koblenz.de

Admission requirements

1. Applicants with a first university degree

Applicants with a first professional university degree and relevant professional experience of at least one year after completing their studies are eligible for admission.

The curriculum comprises 90 ECTS credits. Students whose first professional university degree comprises 180 ECTS credits can apply for recognition of professional experience worth 30 ECTS credits, resulting in a total of 300 credits for the Bachelor (first degree) and Master (postgraduate) degrees collectively.

2. Applicants without a first university degree

Applicants without a first university degree may also be admitted if they can demonstrate university entrance qualification and pass an aptitude test.

University entrance qualification is the qualification required to be eligible for admission to a course of study. In general, the university entrance qualification is the Abitur (general higher education entrance qualification). However, subject-specific higher education entrance qualifications or a vocational qualification may also entitle individuals to study under certain conditions.

Details

The Master of Business Administration (MBA) is a globally recognized degree highly valued internationally. This program is designed for university graduates and professionally qualified individuals looking to prepare for leadership positions. With a wide range of modules covering behavioral management, financial psychology, strategic management, and the global context, this MBA provides comprehensive knowledge and skills for a successful career.

Students can choose between specializations in Entrepreneurship and Marketing and Sales to support their career plans. Furthermore, specializations in Sustainability and Digitalization are in preparation. The program stands out for its practical content and the opportunity to directly apply the acquired skills in daily work life.

Study Contents:

 

Introduction to behavioral management General Management Behavioral Finance Psychology of Decisions Strategic Management Practices Leadership and Personnel Management Corporate Sustainability and Social Responsibility Management in a Global Context Fundamentals of Marketing Management Applied Market Research Customer Management Digital Marketing Sales Negotiation and Conflict Resolution Sales Process/Sales Techniques Sales Team Management Introduction to Entrepreneurship Entrepreneurial Strategies Entrepreneurial Thinking and Acting Case-based Technology and Innovation Management Social Entrepreneurship Legal Issues in Entrepreneurship Digital Business Model Innovation

 

The program concludes with a Master's thesis that summarizes and deepens the acquired knowledge.

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