These are the admission requirements for the Bachelor's in Online Marketing and E-Commerce

You can enroll in the Bachelor's distance learning programme in Online Marketing and E-Commerce at IU International University (IU) if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur), or subject-specific higher education entrance qualification.

Alternatively, you can enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

• You have successfully completed an advanced training qualification, for example, a training to become a State-certified Business Economist.
• Or you have completed a vocational training, for example, training as an office clerk. Following your training, you have worked in this profession full-time for at least 3 years. If your training does not match the subject of Online Marketing and E-Commerce, you will first complete a trial study before being regularly enrolled.

Study Contents & Modules: Here is the Study Schedule in the Bachelor's Online Marketing and E-Commerce

The Bachelor's degree program in Online Marketing and E-Commerce at IU International University provides you with comprehensive knowledge and skills necessary for a successful career in digital marketing and e-commerce.

You will not only learn the basics of online marketing but also specific content such as e-commerce, consumer behavior, and web analytics.

The Bachelor's program at IU International University is modular. A module usually consists of 5 credit points (ECTS) and concludes with an exam performance, such as an exam or a written assignment. This way, you complete your Bachelor's step by step - and even largely determine when you want to complete which module.

In full-time studies, you can structure your study plan as follows:

• 1st Semester: Marketing, E-Commerce I, Introduction to Scientific Work for Business, Management and Communication, Digital Business Models, Design Thinking, Elective Module D
• 2nd Semester: E-Commerce II, Statistics, Online Marketing, Consumer Behavior, Agile Project Management, Elective Module D
• 3rd Semester: Social Media Marketing, Market Research, Web Analytics, Online Sales Management, Project: Customer Journey, Elective Module D
• 4th Semester: Media Law, Web Shops and Platforms, Seminar: AI in Marketing & E-Commerce, Design and Ergonomics of User Interfaces, Project: Cross Media Marketing, Elective Module D
• 5th Semester: Project: Search Engine Marketing, Elective Module A, Elective Module B, Elective Module D
• 6th Semester: Elective Module C, Project: Web Shop Development, Bachelor's Thesis, Elective Module D

Special feature of IU distance learning: the many opportunities to delve into interesting elective modules in the Online Marketing and E-Commerce studies:

• In Elective Areas A, B, and C, you choose two elective modules each
• OR Specialization Tracks: For example, the specialization "International Marketing" with modules like International Brand Management and Customer Relationship Management - or the specialization "AI in Marketing & E-Commerce" with modules like Statistical Computing 2 and AI-based Media Production: Synthetic Content.
• Elective Area D: Decide at the beginning between an internship at a company or modules from Elective Area D. You conclude the internship with a practical reflection.*

*If you choose modules from Elective Area D, all modules from this area must be completed. Mixed forms between internship and Elective Area D are not possible.

Choose from the following elective modules, for example: Statistical Computing, Artificial Intelligence, Social Commerce, Project: Social Media Campaign, International Marketing, International Brand Management, Purchasing, Procurement and Distribution, Data Analytics and Big Data, Digital Future Commerce, Project: Business Model Development Online - Retailer, Business Startup Financing, Project: Developing Business Ideas, Fundamentals of Growth Hacking, Project: Growth Hacking Trends, Search Engine Optimization - SEO, Search Engine Advertising - SEA, Project: AI Excellence with Creative Prompt Techniques, AI-based Media Production: Synthetic Content, Influencer Marketing, Project: Conflict Management and Opinion Formation in Social Media, International Consumer Behavior, Customer Relationship Management, Category Management, Project: Category Management Analysis and Optimization, Innovation in the Digital Environment, Digital HR, Pricing Policy, Project: Prototyping and Validation of a Business Idea, Seminar: IT in Growth Hacking, Project: Growth Hack Analysis, Project: Applied Growth Hacking, Project: Marketing Analytics, and more.

Study Concept: How the part-time study in Online Marketing and E-Commerce works at IU

The online study program in Online Marketing and E-Commerce at IU International University can be flexibly tailored to fit your life and daily routine as best suits you. For example, you can choose from 3 study models: In the full-time study, you need a total of 6 semesters, that is, 36 months, to complete the Bachelor's degree. In part-time study I, you study for 8 semesters until graduation. Or you can opt for part-time study II and take up to 12 semesters to complete the Bachelor's degree.

Study materials at IU are provided with every module enrollment as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are supplemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books via the practical Learn-App of IU.

In many modules, virtual lectures are also offered, allowing you to interactively engage with your fellow students and lecturers.

Particularly convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 7 days a week, around the clock - at a time when you feel optimally prepared for the exam, for example in construction preparation. Additionally, IU operates about 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in a traditional in-person format.