The admission requirements for the Bachelor's in Marketing and Digital Media

In the Bachelor's distance learning course in Marketing and Digital Media at IU International University (IU), you can enroll if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur), or subject-specific university entrance qualification.

Alternatively, you can enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

• You have successfully completed an advanced vocational training, for example, a training course to become a certified business economist.
• Or you have completed a vocational training, for example, training as an office clerk. After completing your training, you have worked in this profession full-time for at least 3 years. If your training is not thematically related to the distance learning course in Marketing and Digital Media, you will first complete a trial study before being regularly enrolled.

Course Contents & Modules: This is the course schedule in the Bachelor's Marketing and Digital Media

In the Bachelor's distance learning programme in Marketing and Digital Media at IU International University, you will be provided with the necessary competencies to be successful in a dynamic work environment. The course is practice-oriented and relies on modern teaching methods that allow you to expand your knowledge flexibly. You will learn to understand and apply strategic connections between marketing and digital media on a theoretical and practical level.

The Bachelor's programme at IU International University is modular. A module typically consists of 5 credits (ECTS) and concludes with an examination achievement, such as an exam or a written assignment. In addition to mandatory modules, the course offers extensive elective options to help you find your individual specialisation.

You complete your Bachelor's degree step by step—and even largely determine when you want to complete each module yourself.

In full-time study, for example, you can structure your study plan as follows:

• 1st Semester: Marketing, Introduction to Media and Communication Sciences, Introduction to Scientific Work for Business, Management and Communication, Consumer Behaviour, Design Thinking
• 2nd Semester: International Marketing, Media Psychology, Online Marketing, Market Research, Project: Digital Market Research Methods
• 3rd Semester: Social Media Marketing, Seminar: Current Topics in Digitalisation, Media Law, Media Effects Research, Project: Marketing Analytics
• 4th Semester: Internationalisation in Journalism and Media Management, Seminar: Society and Digital Media, Artificial Intelligence, Seminar: AI in Marketing & E-Commerce, Project: AI Excellence with Creative Prompt Techniques
• 5th Semester: Elective Module A, Elective Module B, Project: International Media Management
• 6th Semester: Elective Module C, Project: Cross Media Marketing, Bachelor Thesis, Elective Module D

What's special about the IU distance learning programme: the many opportunities to delve into interesting elective modules in Marketing and Digital Media.

• In Elective Areas A, B, and C, you choose two elective modules each.
• OR Specialisation Tracks: For example, the specialisation "Augmented, Mixed and Virtual Reality" with modules such as Object-Oriented Programming with C# and Application Development with Unity - or the specialisation "Online Marketing" with modules like Search Engine Optimization - SEO and Experience Psychology.
• Elective Area D: Decide between an internship with a company or modules from Elective Area D at the beginning. You conclude the internship with a practical reflection.

*If you choose modules from Elective Area D, you must complete all modules in this area. Hybrid forms between an internship and Elective Area D are not possible.

For example, choose from the following elective modules: Sustainability and Quality Management, Project: Digital Transformation, Interactive Media Design, Data Analytics and Big Data, Digital Future Commerce, Innovation in the Digital Environment, Seminar: Personnel Management, Applied Personal Development, Communication Psychology, Design and Ergonomics of User Interfaces, International Consumer Behaviour, Online Sales Management, and more.

Study Concept: How the part-time studies work in Marketing and Digital Media at IU

The online study programme in Marketing and Digital Media at IU International University can be flexibly adapted to your life and daily routine. For instance, you can choose from 3 study models: In full-time studies, you need a total of 6 semesters, i.e. 36 months, to complete the Bachelor's degree. In part-time studies I, you study for 8 semesters until completion. Or you opt for part-time studies II and take up to 12 semesters to complete the Bachelor's.

You will receive study materials from IU with every module enrollment as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative study scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, study materials are complemented by podcasts, live tutorials, and video content in the form of so-called shortcasts. You access the IU Interactive Books via the convenient IU Learn app.

In many modules, virtual classes are also offered, allowing you to interactively engage with your peers and lecturers.

Especially practical and flexible: the option to take module exams in the form of online exams. You can take an online exam 7 days a week, around the clock—when you feel optimally prepared, for example, for an exam in building construction. Moreover, IU operates around 40 exam centres in Germany, Austria, and Switzerland where you can also take your exams in a traditional face-to-face setting.