These are the requirements for the Bachelor in Marketing & Communication

Whether you are fresh out of school or already in the workforce and want to expand your skills in the marketing field: The Bachelor's degree program "Marketing and Communication" at Brand University offers a qualified education for taking on marketing-related tasks that require both business thinking and creativity.

Both full-time and part-time students can benefit from the flexibility of this program, which allows them to pursue their studies alongside their professional activities.

In order to apply for the Bachelor's degree program in Marketing and Communication (B.A.), the following requirements must be met:

• Option 1: General university entrance qualification (Abitur) or subject-specific higher education entrance qualification (Fachhochschulreife)
• Option 2: Completion of a suitable subject-specific advanced training examination as a master craftsman or business economist, as well as at least three years of practical professional experience and successful completion of an entrance examination
• Technical Requirements: Access to a PC and stable internet connection, as well as a webcam and microphone for examinations

The program has no NC (numerus clausus) restrictions, and the start of the studies is possible at any time, with no application deadlines or participant limits. During the application process, you can choose your desired start date and plan flexibly.

This is the course content and course structure

The Bachelor's programme "Marketing & Communication" at the Brand University of Applied Sciences is designed to provide students with solid knowledge and skills in the field of marketing and communication. Graduates are prepared to develop marketing and communication strategies, plan innovative marketing mixes, and effectively use digital channels.

This accredited programme awards 180 ECTS credits and provides a comprehensive preparation for the job market or further studies.

The online programme is structured modularly and sequentially: the modules build on each other in terms of content and must be completed in a predefined order.

The structure of the programme is as follows:

• 1st Semester: Communication / Presentation / Moderation, Fundamentals of Academic Work, Fundamentals of Business Administration, Fundamentals of Management and Brand Communication, Economics
• 2nd Semester: Introduction to Marketing, Social and Ethical Responsibility, Application of Academic Work, HR and Leadership, Market Research and Statistics / Consumer Behavior
• 3rd Semester: Media Communication, International Marketing and International Brand Management, Cost-Performance Accounting and Bookkeeping, Project Management, Digital Marketing and Search Engine Marketing
• 4th Semester: Public Relations, Investment and Financing, Data Science and Artificial Intelligence, Critical Thinking / Design Thinking, Innovation Management and Change Management
• 5th Semester: Marketing and Advertising Psychology, Brand Communication and Media Strategy, Social Media and Content Marketing, Elective Module 1, Digital Business Models
• 6th Semester: Elective Module 2, Practical Project, Bachelor Examination

In the elective area, you can choose from the following modules:

• Customer Relationship Management
• Online Marketing
• E-Commerce
• Media Management and Media Production
• Service Marketing

Each module concludes with an exam that can be taken flexibly online. Possible exam formats include:

• Multiple Choice Exam: Can be taken at any time without registration, 40 minutes duration, grade immediately after submission
• Online Exam: Can be taken at any time without registration, 90 minutes duration
• Coursework: Approximately 70,000 - 85,000 characters in length (approximately 23 - 28 pages A4), submission via upload on the learning platform
• Open Book Exam: Can be taken at any time without registration, 40 - 120 minutes duration
• Bachelor Examination: Consists of Bachelor's thesis & up to 45-minute colloquium

The teaching concept of the Brand University for the Marketing & Communication programme

For a successful career in the branding and creative industry, Brand University emphasizes competency-based, practical, interactive, and interdisciplinary learning, both online and offline. Students acquire not only expertise but also social skills and scientific methodological competence to prepare for their professional careers.

Methodological Competence: At Brand University, students learn not only for their studies but also beyond, to deeply understand topics, evaluate information, and use their knowledge to become competent problem solvers.

Practice: Through practical projects, students experience how companies and agencies operate. They work in teams, develop creative solutions, and present their ideas to industry professionals.

Personal Development: In small groups and across different programmes, students gain communication strength and leadership skills. Professors personally supervise and support the individual development of students.