Digital Commerce, Marketing & Psychology, Master of Science

Distance learning program @ University of Wismar 

👉 The master's distance learning programme Digital Commerce, Marketing & Psychology offered by Wismar International Graduation Services GmbH (WINGS) lasts for 24 months and comprises a total of 90 ECTS credits. Graduates receive the degree of Master of Science. The course provides in-depth insights into digital business models, social media marketing, psychology of digital transformation processes, and more. The programme is designed for individuals who wish to deepen their knowledge in digital commerce, marketing, and psychology in order to successfully tackle complex challenges in digital trade.

At a Glance

🏫 Provider University of Wismar, UAS based in Wismar (Germany)
WINGS, the further education institute of the University of Wismar, offers flexible and practice-oriented distance learning courses and further education programs. With 5,100 active students, 41 programs, and an innovative online study format, WINGS enables part-time learning with state-recognized degrees. As part of the prestigious University of Wismar, WINGS stands for academic excellence, digital innovation, and practical relevance.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Science (M.Sc.)
⏳ Duration 4 Semesters, Study effort 23 hours weekly
🎯 ECTS 90 Credit Points
🌍 Language of Instruction German
📖 Course contents Digital Commerce I: Fundamentals & digital business models, Social Media Marketing - Brand & Performance Marketing, Digital Consumer Psychology, Qualitative & Quantitative Data Analysis - Digital Commerce II: Sustainability, Customer Relationship Management, Multi-Channel & Category Management, Agency Management, Negotiation and Crisis Psychology, Marketing Data Science & Analytics, Digital Commerce III: Network & Platform Economics, User Experience & Web Design, Psychology of digital transformation processes, Industrial and Organizational Psychology: Digital Leadership & Recruiting, Practicum, Master Symposium & Revision (optional), Master Thesis & Colloquium
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Digital Commerce, Marketing & Psychology under the number 1160423.
📅 Enrollment Anytime
💶 Fees
from 1475 € Semester fee
from 11800 € total
🔗 More Info http://www.wings.hs-wismar.de

Admission requirements

  • In order to participate in the Master's distance learning programme Digital Commerce, Marketing & Psychology, applicants must have a first academic degree with at least 210 credit points.
  • In addition, a minimum of one year of relevant professional experience is required to be admitted to the programme.

Details

The Master's distance learning programme in Digital Commerce, Marketing & Psychology is offered by Wismar International Graduation Services GmbH (WINGS).

The programme lasts for 24 months and comprises a total of 90 ECTS points. Graduates receive the degree of Master of Science.

The course contents are divided into three main areas:

  • Digital Commerce I: This section covers basics and digital business models, Social Media Marketing (Brand & Performance Marketing), Digital Consumer Psychology, as well as qualitative and quantitative data analysis.
  • Digital Commerce II: Topics such as sustainability, Customer Relationship Management, Multi-Channel & Category Management, Agency Management, Negotiation and Crisis Psychology, Marketing Data Science & Analytics are addressed here.
  • Digital Commerce III: This section deals with Network & Platform Economics, User Experience & Web Design, Psychology of Digital Transformation Processes, I-O Psychology (Digital Leadership & Recruiting), as well as a Practical Seminar, Master Symposium & Review Course (optional), and the Master's Thesis & Colloquium.

The Master's distance learning programme is aimed at individuals who wish to further educate themselves in the areas of Digital Commerce, Marketing, and Psychology. Students are enabled to understand complex connections in digital trade, develop sound marketing strategies, and successfully integrate psychological aspects into their work.

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