Digital product management, Master of Arts

Distance learning program @ IU International University 

👉 In the master distance learning course "Digital Product Management" at IU Distance Learning, students acquire specialized knowledge in the field of digital product management. The programme focuses on the challenges and opportunities arising from digitalisation. Students learn to conceive, develop and successfully position digital products in the market. Current trends such as Agile methods, User Experience Design and Innovation Management are taken into account.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 2 Semesters
🎯 ECTS 60 Credit Points
🌍 Language of Instruction German
📖 Course contents Fundamentals of Digital Product Management, Product Development, Digital Business Models, Digital Analytics and Strategies, Digital Business Management, Applied Research, Seminar: Current Issues in Product Management, Electives, Master Thesis
📅 Enrollment Anytime
💶 Fees
from 475 € monthly
from 9300 € total
🔗 More Info https://www.iu-fernstudium.de
  • Master's degree in just 2 semesters of full-time study or in 3-4 semesters of part-time study
  • Interesting specializations, such as in Manufacturing Methods Industry 4.0 and Internet of Things
  • Innovative learning concept with IU Learn App and digital teaching sessions

These are the admission requirements for the Master's program Digital Product Management

We offer the Master Digital Product Management in a shortened 60 ECTS version, which lasts 2 semesters in full-time study. A first degree qualification with a grade of at least "satisfactory" is required.

Depending on the scope of your degree, you must also provide proof of professional experience:

  • If your first degree comprises 180 ECTS, you must take courses totaling 30 ECTS and demonstrate at least 1 year of relevant work experience. Alternatively, you must show at least 2 years of relevant work experience.
  • If your degree comprises 210 ECTS, you need to demonstrate at least 1 year of qualified work experience. This work experience should have been gained after your studies.
  • If your degree comprises 240 ECTS, as is often the case with many diploma degrees, you do not need to provide proof of work experience.

Foreign applicants must also demonstrate their knowledge of German, for example, through tests like TestDaF, DSH, Telc, or ÖSD.

If you opt for the English-language variant, you must also prove your English language skills. You can demonstrate your English proficiency, for example, through a TOEFL test (minimum 80 points), IELTS (at least level 6), a passing score on the Duolingo English Test (at least 105 points), a Cambridge certificate (at least grade B), or an equivalent qualification. Alternatively, you can take a free English course directly at IU International University.

Study Contents & Modules: This is the Study Schedule in the Master Digital Product Management

The master's degree program at IU International University is modular. A module usually consists of 5 credits (ECTS) and concludes with an examination, such as an exam or a written assignment. This way, you complete your master's degree step by step - and even determine largely when you want to complete which module.

In full-time studies, you can structure your study plan as follows, for example:

  • 1st Semester: Fundamentals of Digital Product Management, Product Development, Digital Business Models, Digital Analytics and Strategies, Digital Business Management, Applied Research
  • 2nd Semester: Seminar: Current Issues in Product Management, Electives, Master Thesis

For a specialization, you can choose one of these focuses, for example: Agile, Social and Creative Methods, Artificial Intelligence, Big Data Applications, Data Driven Marketing and Controlling, Data Miner, Data Science and Analytics, Digital Transformation in Production, Entrepreneurship and Disruptive Innovation, Growth Hacking and Conversion Rate Optimization, AI and Mastering AI Prompting, Manufacturing Methods Industry 4.0 and Internet of Things, Process Management with Scrum, Project Management with PRINCE2®, Salesforce Developer Specialization, UI/UX Expert.

Study Concept: How the part-time study Digital Product Management works at IU

You can flexibly adjust the online study Digital Product Management at IU International University to fit your life and daily routine as it best suits you. For example, you can choose one of 3 study models: In the full-time study, you need a total of 2 semesters, i.e., 12 months, to complete your master's degree. In part-time study I, you study for 3 semesters until completion. Or you opt for part-time study II and take 4 semesters to obtain your master's degree.

With every module enrollment, you receive study materials in printed form at IU. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are complemented by podcasts, live tutorials, and video content in the form of so-called short casts. You can access the IU Interactive Books via the practical Learn-App by IU.

In many modules, virtual teaching events are also offered, allowing you to interact interactively with your fellow students and lecturers.

Especially convenient and flexible is the option to take module exams in the form of online exams. You can write an online exam 7 days a week, around the clock - whenever you feel optimally prepared for the exam, for example in building construction. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way on-site.

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