Online Marketing & Digital Commerce, Bachelor of Arts

Part-time program @ University of Applied Sciences for SMEs 

Read everything about Part-time studies Online Marketing & Digital Commerce with degree Bachelor of Arts (B.A.). The study program is offered by University of Applied Sciences for SMEs based in Bielefeld. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

🏫 Provider University of Applied Sciences for SMEs, UAS based in Bielefeld (Germany)
The University of Applied Sciences of the Midsize Enterprise (FHM) is a private, state-recognized university with nine locations and the FHM Online University. It offers practice-oriented bachelor's, master's, and doctoral programs with a focus on midsize enterprises. Small study groups, individual support, and a strong corporate network ensure high quality in teaching and research.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business English, General Studies, Team Management, Presentation & Moderation, Digital and E-Commerce, Fundamentals of Online Marketing, Shop & Content Management Systems, Search Engine Marketing: SEO, SEA & Targeting, Legal Aspects of Online Marketing and E-Commerce, Online Market Research & Big Data, Social Media, Influencers & Agile Marketing, Customer Centricity: Customer Journey & User Experience, Practical Studies (SiP) II, Academic Writing, Business Plan Development & Digital Business Models
📅 Enrollment Winter semester
💶 Fees
from 575 € monthly
from 13800 € total
🔗 More Info View Vendor Profile

Admission requirements

Since the part-time Bachelor's programme B.A. Online Marketing & Digital Commerce is a postgraduate course, enrollment is only possible with a completed vocational training and a university entrance qualification. The following vocational trainings allow entry into the programme, leading to a shortened study duration of 2 years:

Industrial clerks Retail clerks Wholesale and foreign trade clerks Office management clerks Bank clerks Media clerks Digital & Print E-Commerce clerks Marketing communication clerks Automotive clerks Real estate clerks Freight forwarding and logistics services clerks Insurance and finance clerks Tourism clerks Event management clerks Healthcare clerks Sports and fitness industry clerks Certified business economist Certified business management specialist


Not included in the list? Feel free to contact our academic advisory service to see if individual recognition is possible.

Details

SEO, SEA, Leads, Content or even proprietary shop systems in digital commerce – those engaging in modern marketing cannot avoid these terms. However, the market and the internet offer incredibly many opportunities, making it difficult for the actors to keep track and find the right strategies. This requires highly trained specialists and executives. 

Advisory Service

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