Admission Requirements

The admission requirements for the Bachelor's degree programme in Online Marketing & Marketing Management at IST University are as follows:

1. You must have the general higher education entrance qualification (Abitur), technical college entrance qualification or an equivalent school leaving certificate.
2. You should have verifiable English language skills with at least seven years of schooling or the ability to demonstrate language skills at level B2 of the Common European Framework of Reference for Languages (CEFR). If you cannot provide appropriate proof, you have the option of taking a language test at IST University for Management.
3. In addition, you must have completed a 3-month internship in the field of marketing or digital business, or have at least 3 months of industry-specific work experience. This proof can be provided by the beginning of the 3rd semester at the latest.

Furthermore, you have the opportunity to study at IST University for Management without a high school diploma if the following conditions are met:

1. You have a master craftsman's certificate or an advanced training qualification (e.g. as an IHK specialist).
2. You have completed at least a 2-year vocational training and can demonstrate at least three years of work experience.
3. You have school English with at least seven years of schooling or can demonstrate language skills at level B2 of the CEFR. If you cannot provide appropriate proof, you have the option of taking a language test at IST University for Management.
4. You must also meet the requirement of a 3-month internship in the field of marketing or digital business or provide industry-specific work experience of at least 3 months. Here too, it is possible to provide this proof by the beginning of the 3rd semester at the latest.

The Bachelor's degree programme "Online Marketing & Marketing Management" at IST University of Management is aimed at all those who aspire to a professional future in the field of online marketing and wish to design their studies in a flexible and location-independent manner.

The main objective of the programme is to train students to become competent professionals and leaders in the marketing of companies and agencies. This includes imparting practical online marketing knowledge, management-related skills and social competencies. The programme is specifically tailored to the requirements of entry-level and advancement positions in marketing.

Companies are responding to the increasing complexity in online marketing by establishing specialized departments for online marketing. These departments require employees with a solid understanding of internet technologies. The programme aims to educate experts in this field and prepare them for the demands of online marketing.

These are the study contents

This degree programme is designed for all those who have an interest in contemporary management tasks in the diverse field of marketing. The programme is specifically designed for those who want to acquire comprehensive knowledge of digital marketing and learn how to integrate content marketing strategically into their communication strategies. In addition, this study also offers professionals the opportunity for further training and additional qualifications.

In full-time studies, the course structure looks as follows:

• 1st Semester: Marketing – Fundamentals and Strategies, Academic Work and Learning Methods, Business Informatics in the Digital Age, Introduction to Communication Science and Media Economics, Fundamentals of Idea, Innovation, and Project Management
• 2nd Semester: Basics of Business Administration, Microeconomics, Statistics, Communication and Brand Management, Basics of Online Marketing and Social Media, Fundamentals of Corporate Communication
• 3rd Semester: Consumer Behavior and Market Research, Media Law, AI, XR and Future Trends in Online Marketing, Social Media and Influencer Marketing, Agile Project Management
• 4th Semester: Advanced Online Marketing, Usability Management, International Marketing, Marketing Controlling
• 5th Semester: Personal Communications, SEO/SEA, Elective Module
• 6th Semester: Business Ethics, Bachelor Thesis, Elective Module

Specialisations that students can choose from these topics include: Corporate Communication - Strategy and Implementation, Creation and Staging, Advertising and Media Psychology, Brand Communication, International Management, Sustainability Management, E-Commerce, Media Competence & New Media Management in Sports Management, International Entrepreneurship.