Distance learning program Digital Marketing (B.A.) – EHIP

👉 The Bachelor's degree program in Digital Marketing at EHiP is aimed at individuals who want to specialize in digital communication management and online marketing. You will acquire in-depth knowledge in Social Media Marketing, SEO, SEA, E-Commerce, digital market research, and Online Law. The distance learning programme is 100% online, flexible for up to 72 months, and accessible without a numerus clausus (NC). In addition to business fundamentals, the focus is on digital competencies, strategic management, and project-oriented work. The degree qualifies you for positions such as Social Media Manager, SEO Manager, or Online Marketing Manager.

At a Glance

🏫 Provider European School of Innovation and Perspective, UAS based in Backnang (Germany)
The European University for Innovation and Perspective (EHIP) is a state-recognised distance learning university that offers a fully digital, flexible, and practice-oriented educational offering. With a clear focus on the requirements of the modern working world, EHIP prepares its students for the challenges of digital transformation. It enables people with diverse professional backgrounds to obtain a recognised scientific degree and acquire practical skills that are in high demand in the job market.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Academic work, Presentation & Work techniques, Business Mathematics: Basics & Applications, Introduction to Business Administration, Basics of Business Management & Leadership, Basics, Law, Civil Law (Commercial Law), Introduction to Information Technology, Statistics, Human Resources, Staff Management & Collaborative Work, Economics / Introduction to Economics, Accounting: Introduction to Accounting, Cost & Management Accounting, Digital Business Models, Strategic Management, Business Management & Controlling, Organization & Processes, Project & Quality Management, Investment & Financing, Procurement & Logistics, Marketing: Basics & Tools, Digital Market Research & Big Data Management, Strategic Marketing in the Digital World, Products & Prices in the Digital World, E-Commerce Management, Operational Online Marketing: Social Media, SEA, SEO, Influencer, Brand Management and Brand Management, Marketing Controlling including Process & Quality Management, Online Law I: Types of Contracts, T&C, Withdrawal & Data Protection, Online Law II: Copyright, General Media Law, Agile Project Management, International Online Marketing in European and Global Context, Practical Module: Development of an International Digital Marketing Strategy, Change Management, Business Simulation, Writing a Scientific Paper, Bachelor Thesis & Colloquium
📚 Electives Digital Marketing
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Digital Marketing under the number 1161823.
📅 Enrollment Anytime
💶 Fees
from 233 € monthly
from 11999 € total
🔗 More Info https://www.ehip.eu

Who is the distance learning B.A. Digital Marketing at EHiP suitable for?

The distance learning B.A. Digital Marketing at EHiP is aimed at all those interested in modern marketing strategies, digital communication, and technological developments. It is suitable for you if you want to actively shape your professional future in online marketing, social media, or content management. You will benefit particularly as a career changer from related industries, as someone with a commercial background, as a professional looking to advance, or as a high school graduate with university entrance qualification. The course is tailored to those who want to start flexibly and practically in the digital business alongside their career – regardless of whether you have already gained work experience or are just starting your career in digital marketing.

Admission requirements: What formal criteria do you have to meet?

To start the Bachelor's degree program in Digital Marketing at EHiP, one of the following access paths is required:

  • General university entrance qualification (A-levels), subject-specific higher education entrance qualification or vocationally qualified higher education entrance qualification
  • Studying without A-levels with an advanced training qualification: For example, certified specialists, business administrators, professional business specialists, technicians, masters, or certified accountants
  • Studying without A-levels with a vocational training: A completed vocational training of at least two years and up to three years of work experience in a relevant field entitle you to a trial study program according to LHG §58 paragraph 3

There is no numerus clausus (NC). Enrollment is possible 365 days a year. Recognition and crediting of previous achievements (e.g. from vocational training, previous studies, or advanced training qualifications) are possible and can shorten the duration and costs of the study.

Personal requirements include communication skills, creativity, and willingness to learn independently in a digital environment. It is advantageous if you are confident in using digital media, think analytically, have an interest in business processes, and can react flexibly to new developments. Personal responsibility, resilience, and motivation are particularly important for flexible, independent distance learning. First experiences with marketing, social media, or online communication are helpful but not mandatory for entry.

What are the key focuses of the Digital Marketing degree at EHiP?

The Bachelor's degree programme in Digital Marketing at EHiP provides you with comprehensive knowledge of digital marketing strategies, communication management, as well as economic and technological foundations. The focus is particularly on the conception, implementation, and analysis of marketing campaigns in social media, e-commerce, and other online channels. You will learn to create digital business models, use modern tools such as Search Engine Optimization (SEO), Search Engine Advertising (SEA), and Influencer Marketing, and strategically exploit the potential of Big Data and data-based market research.

  • Basic Modules: Research Methods, Business Administration, Business Law, Business Management, Information Technology, Statistics, Human Resources Management, and Economics.
  • Advanced Modules: Digital Business Models, Strategic Management, Internal Controlling, Project and Quality Management, Organization and Processes, Investment and Financing.
  • Specialization Modules: Basics and Instruments of Marketing, Digital Market Research, Strategic Marketing, E-Commerce Management, Operational Online Marketing (e.g. Social Media, SEO/SEA, Influencer), Brand Management, Marketing Controlling, Online Law, Agile Project Management, and International Online Marketing.
  • Final Modules: Practice-oriented Business Game, Writing a Scientific Paper, and Bachelor's Thesis with Colloquium.

During the course, you will develop competencies in analyzing and solving industry-specific issues, evaluate current trends such as the use of artificial intelligence in marketing, and use digital communication channels effectively for different target groups. In addition to professional and methodological knowledge, you will also enhance your social skills (teamwork, self-organization, creativity).

What is the structure of the Digital Marketing Bachelor's degree programme?

The programme is 100% online and designed for maximum flexibility. You decide when to start your studies - you can begin at any time of the year. The standard period of study is at least 6 semesters (180 ECTS), with the option to extend up to 72 months at no extra cost. There are no fixed schedules: with full-time and part-time options, you can tailor your studies to fit your daily life, work, and family commitments.

  • You can work through all modules and learning units at your own pace on the Online Campus myFOCUS.
  • Exams are conducted entirely online - 24/7, regardless of your location.
  • Practice-oriented study phases: After the basic modules, you can freely choose the additional modules and complete them in parallel.
  • The course structure includes a mix of theory, practice, and specialization modules. You can also start your thesis alongside other modules (from 150 ECTS).
  • Teaching methods: Virtual live formats, Web-Based-Trainings, instructional videos, and interactive tasks ensure a varied study routine.
  • Support: Digital tutorials, personal study advice, and interaction with other students are available at all times.

The entire programme can be completed without physical attendance, relocations, or commuting. The learning materials (including a virtual library) are available to you around the clock.

What career opportunities are available after completing the Digital Marketing degree?

With a B.A. in Digital Marketing, you are qualified for numerous positions in the digital economy. Typical professional profiles and areas of employment include:

  • Social Media Manager: Developing, implementing, and evaluating communication strategies for diverse target groups on platforms such as Instagram, Facebook, TikTok, or LinkedIn.
  • SEO/SEA Manager: Optimizing website visibility and managing paid online campaigns to increase reach and optimize conversions.
  • Content Manager: Planning, creating, and managing digital content for websites, blogs, shops, and social networks - including audience analysis and web analytics.
  • Communication and PR Manager: Responsible for internal and external corporate communication, building a positive corporate identity, and network management.
  • Digital Marketing Manager (Generalist): Managing online marketing projects, analyzing digital trends, developing international strategies, e-commerce management.

In addition to traditional companies, graduates are in demand as specialists in agencies, e-commerce, start-ups, media companies, as well as in the public sector and non-profits. The degree opens up opportunities for advancement to management positions, specialized roles, or transitioning into various digital industries.

What are the costs and financing options for the programme?

The tuition fees for the B.A. Digital Marketing at EHiP vary depending on the chosen model:

  • Sprint: €333.33 per month for 36 months (total of €11,999.88).
  • Balance: €270.83 per month for 48 months (total of €12,999.84).
  • Flex: €233.33 per month for 60 months (total of €13,999.80).

No additional costs are incurred (no examination, enrollment, or graduation fees). Continuing your studies for up to 72 months is possible at no extra cost.

  • Discounts: Special promotions such as discounted rates are available. Discounts can be applied when booking during promotional periods.
  • Financing options:
    • Funding through BAföG (possible with the 36-month full-time option; advice from the Student Services recommended).
    • Educational funds (e.g. Deutsche Bildung or Brain Capital): Financing up to 100% of the fees, repayment income-dependent after completing studies.
    • KfW Student Loan: Monthly funding amount can be chosen based on requirements and is also available for part-time schedules.
    • Employer sponsorship: Support from companies is often possible.
    • Scholarships or tax-deductibility as business expenses.
  • Recognition of prior learning: Recognized previous achievements can additionally reduce the study time and costs.

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