Who is the B.A. Digital Marketing Distance Learning Course Suitable For?

The distance learning course “B.A. Digital Marketing” at the European University for Innovation and Perspective is aimed at individuals interested in digital communication, marketing strategies, and the implementation of innovative concepts in the digital economy. It is especially targeted at professionals who wish to pursue an academic degree alongside their career, as well as career changers from related fields such as media, communication, or business administration. The course offering is suitable for anyone who wants to actively shape the transformation in marketing, whether as a social media manager, content manager, SEO and online marketing specialist, or with the goal of taking on leadership roles in the field of e-commerce.

Admission Requirements for the Bachelor's Degree in Digital Marketing

Admission to the degree programme “B.A. Digital Marketing” is possible via various routes, also without a traditional university entrance qualification:

• With a general or subject-specific university entrance qualification: Admission with German Abitur, university of applied sciences entrance qualification, or subject-specific university entrance qualification.
• With advanced training qualification: Applicants with a subject-related advanced vocational qualification (e.g. specialist, business administrator, certified specialist, technician, master craftsman, certified accounting clerk) may be admitted directly.
• With completed vocational training and work experience: Those who have completed at least two years of vocational training and can demonstrate at least three years of relevant professional experience in marketing, communication, media, e-commerce or related fields can be admitted via an aptitude test with a consultation interview.

Admission is possible at any time. A numerus clausus (NC) is not planned for this course. Applications can be made throughout the year flexibly.

Personal requirements:
For a successful study in the Digital Marketing distance learning course, the following qualities and skills are advantageous:

• Basic interest in digital media, communication and online marketing.
• Self-motivation and self-management, as the course is organised largely independently of time and location.
• Willingness to work with digital tools and learning platforms.
• Creativity and analytical thinking.
• Good written and verbal communication skills.
• Planning and organisational talent, especially when studying alongside work.
• Teamwork skills and openness to new technologies and methods.

Technical prior knowledge is not mandatory but is systematically taught through appropriate basic modules during the course of study.

Course Content and Competences in the Bachelor Digital Marketing

The Bachelor’s degree programme Digital Marketing at the European University for Innovation and Perspective (EHIP) imparts comprehensive knowledge in the field of digital marketing and specifically prepares students for innovative communication strategies in a digital world. The curriculum is divided into basic modules, advanced modules, specialisations and final modules.

• Basic modules:
  • Academic skills, presentation & work techniques (5 ECTS)
  • Business Mathematics: Fundamentals & Applications (5 ECTS)
  • Introduction to Business Administration (5 ECTS)
  • Fundamentals of Corporate Management & Leadership (5 ECTS)
  • Business Law (Basics, Law, Civil Law) (5 ECTS)
  • Introduction to Information Technology (5 ECTS)
  • Statistics (5 ECTS)
  • Human Resources, Employee Leadership & Collaborative Work (5 ECTS)
  • Economics (5 ECTS)
  • Accounting: Financial Accounting, Cost & Performance Accounting (5 ECTS)
• Advanced modules:
  • Digital Business Models (5 ECTS)
  • Strategic Management (5 ECTS)
  • Operational Management & Controlling (5 ECTS)
  • Organisation & Processes (5 ECTS)
  • Project & Quality Management (5 ECTS)
  • Investment & Financing (5 ECTS)
  • Procurement & Logistics (5 ECTS)
• Specialisation modules in Digital Marketing:
  • Marketing: Basics & Instruments (5 ECTS)
  • Digital Market Research & Big Data Management (5 ECTS)
  • Strategic Marketing in the Digital World (5 ECTS)
  • Products & Pricing in the Digital World (5 ECTS)
  • E-Commerce Management (5 ECTS)
  • Operational Online Marketing: Social Media, SEA, SEO, Influencer (5 ECTS)
  • Brand Management and Brand Leadership (5 ECTS)
  • Marketing Controlling including Process & Quality Management (5 ECTS)
  • Online Law I: Contract Types, T&Cs, Withdrawal & Data Protection (5 ECTS)
  • Online Law II: Copyright Law, Media Law (5 ECTS)
  • Agile Project Management (5 ECTS)
  • International Online Marketing (European and Global Context) (5 ECTS)
  • Practical Module: Development of an International Digital Marketing Strategy (5 ECTS)
  • Change Management (5 ECTS)
• Final modules:
  • Simulation Game (5 ECTS)
  • Academic Final Thesis (5 ECTS)
  • Bachelor Thesis & Colloquium (15 ECTS)

The acquired competences include, among others, planning digital marketing strategies, social media management, search engine optimisation (SEO), e-commerce, online law, market research, content development and management of international marketing projects. In addition, key qualifications such as analytical and critical thinking, flexibility and communication skills are promoted.

Course Structure: Flexible Distance Learning without Attendance

The Digital Marketing degree at EHIP takes place entirely online. All teaching and learning content as well as examinations are digitally available. The start of studies is possible at any time – there are no fixed enrolment dates. The standard period of study is at least 6 semesters and can be flexibly extended up to 72 months without additional costs.

• No attendance requirement: All achievements are completed online at one’s own pace.
• Individual planning: Students decide when and how many modules to take simultaneously.
• Online campus myFOCUS: Central platform for learning materials, virtual library, exchange with lecturers, tutors and fellow students.
• Various media formats such as web-based trainings, learning videos, podcasts and workbooks.
• Examinations are taken digitally and flexibly (available 24/7).

The EHIP study concept envisages a close integration of theory and practice. Individual support and a wide range of modern online learning resources ensure high flexibility – also for working professionals or people with family commitments. Students can choose between different financing models (full-time and part-time) and dynamically adjust their workload according to their personal life situation.

Career Prospects in the Field of Digital Marketing

The Bachelor’s degree in Digital Marketing opens up numerous fields of activity in companies across all industries as well as in agencies and start-ups. Graduates are particularly in demand for the digital economy and support organisations in the digital transformation of their marketing and communication processes.

• Social Media Managers: Development and implementation of social media campaigns, community management and monitoring.
• SEO Managers: Search engine optimisation of websites, keyword analysis and increasing online visibility.
• Content Managers: Planning, creation and maintenance of content on websites, blogs and social media platforms.
• Communications and PR Managers: Responsible for strategic internal and external communication as well as PR measures.
• Online Marketing Managers: Management of digital campaigns and measures across the entire online marketing mix.
• eCommerce Managers: Setup and optimisation of online shops and e-business processes.

With the acquired Bachelor’s degree, career paths in consulting, project management and international companies are also open. The programme also imparts knowledge in leadership, change management and legal aspects of digital business.

Costs and Financing Options

The total costs for the distance learning Digital Marketing (B.A.) at EHIP amount – depending on the chosen model – to approximately 11,999 euros (in the Sprint model, duration 36 months), 12,999 euros (in the Balance model, 48 months) and 13,999 euros (in the Flex model, 60 months). The maximum study period without additional charge is 72 months.

• Transparent fees: No hidden costs, examination or enrolment fees.
• Start possible at any time: Flexible tuition fee models for different needs.
• Financing options:
  • BAföG support (applicable for full-time study).
  • Educational funds such as „Deutsche Bildung“ and „Brain Capital“ with income-dependent repayment.
  • KfW student loans or employer funding.
• Recognition of prior achievements: Previous academic and professional achievements can be recognised, leading to a shortened period of study and lower total costs.

The distance learning programme is a flexible, contemporary qualification in the steadily growing field of digital marketing. EHIP also supports the selection of a suitable financing model as well as the early recognition of relevant prior achievements from vocational training or other degree programmes.