Distance learning program Online marketing (M.A.) – AKAD University

👉 You are interested in pursuing further studies in the field of Online Marketing and already hold a university degree in Economics or related disciplines. In this part-time master's programme at AKAD University, which can be completed entirely online, you will acquire knowledge in digital marketing, social media, search engine marketing, data science, and digital brand management. You will learn how to strategically plan campaigns, target audiences, and measure success using analytical tools. The standard duration of study is between 12 and 48 months, with fees starting from 295 euros per month. The degree is officially recognised and opens up career opportunities in digital marketing and e-commerce.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 72,000 graduates in the past 65 years! The AKAD University offers more than 65 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Key qualifications for study and career in the digital age, strategic and international marketing, consumer psychology in e-commerce, introduction to online marketing, digital leadership, online user experience, search engine marketing, social media marketing (master’s), project: practical applications of marketing issues in data science, ethics and law in data science, multivariate analysis methods, IT-supported customer and service provider management, general management simulation game, specialisation, master’s thesis and colloquium
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Online marketing under the number 1149422.
📅 Enrollment Anytime
💶 Fees
from 539 € monthly
from 12924 € total
🔗 More Info View Vendor Profile

Who is the Master’s Distance Learning Programme in Online Marketing (M.A.) Suitable For?

The Master’s degree programme in Online Marketing (M.A.) at AKAD University is aimed at graduates of business-related subjects who wish to specifically qualify for leadership roles in digital marketing. You are addressed if you have already completed a business or management-related degree and now want to deepen your professional experience in marketing or advance to senior online marketing positions. Career changers from related fields such as business law, business informatics, or financial administration also benefit, provided they have basic prior knowledge in business administration. The distance learning programme is ideal if you want to organise your further education flexibly and alongside your job – regardless of whether you work full-time.

What Are the Formal Admission Requirements?

Depending on the intended study variant (60, 90 or 120 ECTS), you need a completed higher education degree for admission. The regulations at a glance:

  • 120 ECTS: First degree (Bachelor, Diploma, Magister) with at least 180 ECTS from the following areas: economics, industrial engineering with a business focus, business informatics, business psychology, banking, business law, financial administration, social security, or an equivalent qualification.
  • 90 ECTS: Bachelor’s degree with at least 210 ECTS or with 180 ECTS plus an additional exam on professionally acquired competencies (this can be completed during the Master’s programme at AKAD).
  • 60 ECTS: Higher education degree with a total of at least 240 ECTS credits from academic achievements.
  • Applicants from abroad: Proof of German language skills, for example DSH-2, C1 certificate (GER), TestDaF level 4, or an equivalent (school) qualification.

Recommended additional knowledge:

  • Mathematics and statistics
  • Academic work at higher education level
  • English skills at GER C1 level
  • For the 90 ECTS variant: content of the 1st semester of the 120 ECTS variant
  • For the 60 ECTS variant: content from the first two semesters (120 ECTS degree programme)

Personally, you should bring analytical thinking, an interest in digital media and marketing trends, as well as a willingness to learn independently. Self-motivation, basic communication skills, and openness to data-driven working methods (e.g. digital analytics, data science) are important. Since the programme is conducted entirely online and independently of location, a high level of self-discipline and affinity for digital working is advantageous.

What content does the Master’s in Online Marketing (M.A.) at AKAD teach you?

The Master’s distance learning programme in Online Marketing (M.A.) at AKAD University offers a comprehensive deepening in the most important areas of digital marketing. You will deliberately build competencies in strategic marketing, consumer psychology, and data-driven analytical methods. The course particularly focuses on the development and management of cross-channel online marketing concepts and the application of modern marketing tools. Specifically, you will learn:

  • Online marketing strategies: development, implementation, and analysis of online marketing and multichannel campaigns
  • Digital leadership: managing teams and projects in a digital environment
  • Consumer psychology in e-commerce: analysing user behaviour and its influence on purchasing decisions
  • Search engine marketing (SEA/SEO): optimisation of websites and online shops for maximum reach
  • Social media marketing: conception, execution, and success monitoring of social media campaigns
  • Digital analytics: application of multivariate analytical methods and interpretation of big data for marketing decisions
  • Ethics and law in data science: legal frameworks and ethical issues in online marketing
  • IT-supported customer management: building and maintaining CRM systems for customer retention
  • Specialisations such as digital brand management, digital B2B marketing, or Data Science & Big Data Analytics

In the project-based study, you tackle real marketing problems using data analysis methods. The curriculum is complemented by key qualifications for the digital age as well as a final master’s project with colloquium.

What is the procedure and structure of the distance learning course?

The distance learning course is conducted entirely online and offers flexible time models that adapt to your life situation. You can choose between different study plans (for example 60, 90 or 120 ECTS), which last between 12 and 48 months and are available in the time models Sprint, Standard, and Stretch. The most important process information:

  • 100% online distance learning – content, exercises, and exams take place via the digital campus
  • Study at your own pace: choice between stretch, standard, and sprint models for maximum flexibility
  • Regular online exams at freely selectable dates – no attendance requirement
  • Individual support from lecturers as well as access to an active online community
  • Specialisations according to personal focus later in the course (e.g. Social Media, Big Data, or Digital B2B Marketing)
  • Completion with a master’s thesis including colloquium
  • Free four-week trial study possible

The modular structure allows you to take individual modules flexibly. ECTS already earned from previous degree programmes can be credited and enable shortening of the study duration.

Which career paths does the Master’s in Online Marketing open up for you?

With the Master’s in Online Marketing, you qualify for demanding positions in digital growth sectors. Your possible professional fields after graduation include:

  • Digital Marketing Manager: development, management, and analysis of online campaigns in companies from all sectors
  • Head of Online Marketing: strategic and operational management of online marketing departments
  • Performance Marketing Specialist: budget planning, control and success measurement of digital advertising campaigns
  • Online Marketing Manager SEA/SEO: specialisation in search engine optimisation and search engine advertising
  • Leadership roles in agencies, e-commerce companies, and innovative start-ups
  • Own start-up or consultancy activity in the digital environment

The acquired expertise is also in high demand internationally, with global players, and in cross-departmental digitisation projects.

What are the costs and financing options for the distance learning course?

The monthly tuition fees for the Master Online Marketing (M.A.) vary depending on the chosen ECTS model and study duration. At a glance:

  • 60 ECTS: monthly from €419 (24 months) to €659 (12 months); plus a one-off examination fee of €960
  • 90 ECTS: monthly from €389 (36 months) to €639 (18 months); plus a one-off examination fee of €960
  • 120 ECTS: monthly from €319 (48 months) to €529 (24 months); plus a one-off examination fee of €960
  • Additional exam for the 90-ECTS variant: one-off €990

The costs include all learning materials and access to the online platform. A free extension of the study period of up to 12 months is possible. A four-week trial study is non-binding and free of charge. There are regular promotions and discounts for enrolment by certain deadlines.

The course can be supported through various financing options, for example educational loans, scholarships and funding programmes, support from employers, or tax deductibility.

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