Online marketing, Master of Arts

Distance learning program @ AKAD University 

👉 The Master of Arts in Online Marketing at AKAD University Stuttgart offers a challenging distance learning programme aimed specifically at executives, consultants, and professionals. This course covers essential topics in traditional and online marketing, team leadership, and collaboration. Students are prepared for the challenges of the job market and acquire the necessary skills for complex online marketing tasks. The content enables graduates to successfully operate in the field of online marketing.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 71,000 graduates in the past 60 years! The AKAD University offers more than 70 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Social Media Marketing, Project: Practical applications of marketing issues in data science with Python, Project: Practical applications of marketing issues in data science with Python, Ethics and Law in Data Science, Multivariate Analysis Methods, IT-supported customer and service provider management, Business Game General Management, Master's Colloquium
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Online marketing under the number 1149422.
📅 Enrollment Anytime
💶 Fees
from 539 € monthly
from 12924 € total
🔗 More Info https://www.akad.de

Admission requirements

  • The admission mode is unrestricted, without a numerus clausus (possibly with registration or selection procedures).
  • The start of the programme is possible in both the summer and winter semesters.
  • An undergraduate degree with at least 180 ECTS credits in fields such as economics, industrial engineering with a focus on economics, business informatics, business psychology, banking, business law, financial management, social security, or an equivalent qualification is required for admission.
  • The completion of the first university degree can be a Bachelor's, Diploma, Diploma (University of Applied Sciences), or another qualification recognized as equivalent.
  • The first university degree should ideally have been obtained in a course of studies in the fields of economics or law.

Details

The Master of Arts in Online Marketing at AKAD University Stuttgart is aimed at executives, junior executives and consultants in strategic online marketing. The course covers essential topics of traditional and online marketing as well as team leadership. Students are prepared for the challenges of the job market and acquire comprehensive knowledge of strategic digital market management, market data analysis and consumer behavior. The goal is to train graduates to be top performers in demanding specialist or mid-level management positions, capable of handling complex tasks and developing new solutions. The programme includes a broad perspective on company functional areas and concludes with a master's thesis.

Students in the distance learning programme "Online Marketing" have the opportunity to acquire relevant expertise based on a 120/90/60 ECTS point combination. The course combines current topics and offers a mix of theoretical and application-oriented subjects tailored to the requirements of today's job market. Graduates are empowered to develop effective online marketing strategies and thus leverage diverse career opportunities. The programme provides a solid foundation to optimize all relevant online platforms and successfully engage target audiences.

Advisory Service

Have questions about Academic Programs Online marketing? Ask your question here, even anonymously. An employee of the institution AKAD University or the editorial team will answer you.

Say something here...
or post as a guest
Loading comment... The comment will be refreshed after 00:00.

Experiences & Reviews

Subscribe