Here are the admission requirements for the Bachelor Customer Centricity

You can enroll in the Bachelor distance learning program Customer Centricity at IU International University (IU) if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur), or subject-specific university entrance qualification.

Alternatively, you can enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

• You have successfully completed an advanced training program, such as a training program to become a state-certified business economist.
• Or you have completed a vocational training, such as training to become a commercial clerk. After completing your training, you have worked in this profession full-time for at least 3 years. If your training does not match the thematic focus of the Customer Centricity distance learning program, you will first complete a trial study before being regularly enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor Customer Centricity

The Bachelor's degree program at IU International University is modular. A module usually comprises 5 credit points (ECTS) and concludes with an examination, either a written exam or a written assignment. This way, you complete your Bachelor's degree step by step – and even largely determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows, for example:

• 1st Semester: Introduction to Academic Work, Sustainability from a Consumer Perspective, International Consumer Behavior, International Brand Management, Introduction to User Research, Project: Sustainability from a Consumer Perspective
• 2nd Semester: Customer Relationship Management, Collaborative Work, Digital Skills, Customer-Centered Data, Digital Consumer Psychology, Project: Customer Journey
• 3rd Semester: Digital and Mobile Campaigns, Customer Centric Transformation, Market Psychology, Change Management, Web Analytics, Design Thinking
• 4th Semester: Storytelling, User Experience, Media Psychology, Data Driven Marketing, Business Intelligence, Project: Marketing Analytics
• 5th Semester: Introduction to New Work, Intercultural and Ethical Competencies, Seminar: Customer Centric Organization, Agile Project Management, Elective Modules A
• 6th Semester: Elective Modules B, Elective Modules C, Bachelor Thesis

In the IU distance learning program, the special feature is the many opportunities to deepen your studies with interesting elective modules. In the Bachelor Customer Centricity, you choose a total of 3 specialization modules:

For the first specialization module, you choose from these topics: Online Sales Management and Distribution, Big Data and Data Protection, User Research and Testing, Community Management, Growth Hacking Trends, Business Startups, Digital Market Research Methods, Content Marketing and Market Introduction, Work Psychology, and Digital Human Resources.

For the second specialization module, you choose from these topics: E-Commerce, AI Specialist, User Experience and User Interface Design, Influencer Marketing and Social Selling, Growth Hack Analysis, Entrepreneurial Management, Product Management and Development, Search Engine Marketing, Organizational Behavior and New Forms of Collaboration, Online Sales Management and Distribution, Big Data and Data Protection, User Research and Testing, Community Management, Growth Hacking Trends, Business Startups, Digital Market Research Methods, Content Marketing and Market Introduction, Work Psychology and Digital Human Resources.

For the third specialization module, you select from these topics: Online Retailing, Data Analyst, Application Design, Social Media Ads and Campaigns, Digital Entrepreneurship, Innovation Methods and Management, Product and Brand Management, Content Management, Conflict Management and Opinion Formation in Social Media, Agile Management and Leadership, Organizational Psychology, Communication and Persuasion Psychology, Foreign Language Italian, French, Spanish, English, E-Commerce, AI Specialist, User Experience and User Interface Design, Influencer Marketing and Social Selling, Growth Hack Analysis, Entrepreneurial Management, Product Management and Development, Search Engine Marketing, Organizational Behavior and New Forms of Collaboration, Online Sales Management and Distribution, Big Data and Data Protection, User Research and Testing, Community Management, Growth Hacking Trends, Business Startups, Digital Market Research Methods, Content Marketing and Market Introduction, Work Psychology and Digital Human Resources, General Studies.

Study Concept: How the Part-Time Study Customer Centricity at IU Works

The online study program in Customer Centricity at IU International University can be adapted flexibly to your life and your daily routine, tailored to suit you best. For example, you choose one of 3 study models: In the full-time study, you need a total of 6 semesters, equivalent to 36 months, to complete your Bachelor's degree. In part-time study I, you study for a total of 8 semesters until completion. Or you opt for part-time study II and take up to 12 semesters to complete your Bachelor's.

With each module enrollment, you receive study materials from IU as printed study booklets. All materials are also available digitally. IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, study materials are supplemented with podcasts, live tutorials, and video content in the form of short casts. You can access the IU Interactive Books through the practical IU Learn app.

In many modules, virtual classes are offered, allowing you to interactively engage with your peers and lecturers.

Especially convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week, at a time that best suits your preparation, for instance, in construction preparation. Additionally, we operate around 40 exam centers in Germany, Austria, and Switzerland where you can also sit your exams in the traditional way.