Growth Hacking, Master of Arts

Distance learning program @ IU International University 

👉 In this master's programme, you will systematically engage with advanced techniques of growth hacking to learn how to steer companies towards growth even in the digital age. For example, you will learn how to analyse data, delve into product management, and acquire advanced online marketing methods.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction English
📖 Course contents Advanced Growth Hacking, International Consumer Behaviour, Online and Social Media Marketing, Advanced Research Methods, Data Driven Marketing, Project: Growth Hacking Tools, Performance Marketing, Design, Lean and Game: Social and creative methods, Digital Analytics and Strategies, Web and Mobile Development, Project: Conversion Rate Optimization, Project: Growth Hack Development, User Interface and Experience, Seminar: Previous and Current Growth Hacks, Elective A, Elective B, Master Thesis
📚 Electives E-commerce, strategic marketing and branding, social media models and creation, business analyst, Salesforce consultant specialization, SEA and social media marketing, big data applications, community management and online communication, international brand
📅 Enrollment Anytime
💶 Fees
from 329 € monthly
from 14143 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every situation
  • interesting specialisations, such as in Strategic Marketing and Branding
  • innovative learning concept with IU Learn app and digital lectures
  • Teaching language is consistently English

Here are the admission requirements for the Master's programme in Growth Hacking

The Master's in Growth Hacking lasts 4 semesters in full-time study and 6-8 semesters in part-time study. A first degree in Marketing & Communication is required, such as a Bachelor's degree or a Diploma. If your undergraduate studies have a different focus, you may still be enrolled by passing an entrance examination.

Your undergraduate GPA should be at least "satisfactory."

Foreign applicants must also demonstrate their knowledge of German, for example through TestDaF, DSH, Telc, or ÖSD.

In addition, you must demonstrate English language skills. You can prove your English proficiency, for example, through TOEFL (at least 80 points), IELTS (at least Level 6), a passing score on the Duolingo English Test (at least 105 points), a Cambridge Certificate (at least Grade B), or an equivalent qualification. Alternatively, you can complete an English course free of charge directly at IU International University.

Study Content & Modules: This is the Study Schedule in the Master's in Growth Hacking

The master's program at IU International University is structured in modules. A module typically comprises 5 credit points (ECTS) and concludes with an examination, such as a written exam or a written assignment. You complete your master's degree step by step, and you even largely determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows, for example:

  • 1st Semester: Advanced Growth Hacking, International Consumer Behavior, Online and Social Media Marketing, Advanced Research Methods, Data Driven Marketing, Project: Growth Hacking Tools
  • 2nd Semester: Performance Marketing, Design, Lean and Game: Social and creative methods, Digital Analytics and Strategies, Web and Mobile Development, Project: Conversion Rate Optimization, Project: Growth Hack Development
  • 3rd Semester: User Interface and Experience, Seminar: Previous and Current Growth Hacks, Elective A, Elective B
  • 4th Semester: Master Thesis

What's special about IU distance learning: the many opportunities to delve into interesting elective modules during your studies. In the Master's in Growth Hacking, you choose a total of 2 specialization modules:

You choose the first specialisation module from these topics: E-Commerce, Strategic Marketing and Branding, Social Media Models and Creation, Business Analyst, Salesforce Consultant Specialization, SEA and Social Media Marketing, Big Data Applications, Community Management and Online Communication, International Marketing and Marketing Controlling, Innovation and Sales, Product Development and Design Thinking, Lean Start Up and Current Topics of Innovation and Entrepreneurship.

You choose the second specialisation module from these topics: Sales Management, Communication and Public Relations, Social Media Campaigns, and Agile Online Marketing, Artificial Intelligence, Salesforce Developer Specialization, Neuromarketing, Data Science and Analytics, Content Creation, and Storytelling, Marketing Research, Digital Campaigns, Digital Transformation, Marketing Project, and Agile Project Management, Start Up Lab.

Study Concept: How the part-time study program in Growth Hacking works at IU

You can adapt the online study program in Growth Hacking at IU International University flexibly to fit your life and everyday routine as suits you best. For instance, you can opt for one of three study models: In the full-time program, you need a total of 4 semesters, or 24 months, to complete your master's degree. In part-time program I, you study for 6 semesters until completion. Or you can choose part-time program II and take 8 semesters to complete your master's.

You receive study materials at IU with each module registration as printed study booklets. All materials are, of course, also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are complemented by podcasts, live tutorials, and video content in the form of so-called shortcasts. You access the IU Interactive Books via the convenient IU Learn app.

In many modules, virtual teaching events are also offered, allowing you to interact interactively with your peers and lecturers.

Especially practical and flexible: the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week - precisely when you feel optimally prepared for the exam, for example, in construction design. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional way, on-site.

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