Growth Hacking, Bachelor of Arts

Distance learning program @ IU International University 

👉 In this distance learning course, you will learn both the fundamentals of business administration and everything about marketing, market research, and growth strategies for companies. Within 6 semesters of full-time study or part-time study, you will engage with topics such as social media, data analysis, SEO, SEA, and social media marketing.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business Administration, Introduction to Scientific Working, Marketing, Fundamentals of Growth Hacking, Consumer Behavior, Design Thinking, Online Marketing, Social Media Marketing, Fundamentals of Product Management, Statistical Computing, Collaborative Working, Project: Growth Hacking Trends, Digital Business Models, Search Engine Optimization - SEO, Web Analytics, Media Law, Intercultural and Ethical Skills, Project: Applied Growth Hacking, Customer Relationship Management, Search Engine Advertising - SEA, Marketing Controlling, Fundamentals of Web Programming, Product and Market Testing, Project: Growth Hack Analysis, Digital and Mobile Campaigns, Data Driven Marketing, Project: Search Engine Marketing, Seminar: IT in Growth Hacking, Elective Modules A, Elective Modules B, Elective Modules C, Bachelor's Thesis
📚 Electives Market and Business Psychology, Online Sales Management and Distribution, Business Startup, Market Research and Introduction, Industry 4.0, Basics of Software Development, Media Psychology and User Research, Applied Content Marketing, Community
👥 In-person sessions no mandatory presences
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every stage of life
  • interesting specializations, such as in media psychology or in applied content marketing
  • innovative learning concept with IU Learn app and digital teaching events

These are the admission requirements for the Bachelor's in Growth Hacking

In the Bachelor's distance learning course in Growth Hacking at IU International University (IU), you can enroll if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification, or subject-specific university entrance qualification.

Alternatively, you can also enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training course, for example, a training course to become a certified business economist.
  • Or you have completed a vocational training, for example, training as an office clerk. After completing your training, you have worked in this profession full-time for at least 3 years. If your training is not thematically related to the Distance Learning course in Growth Hacking, you first complete a trial study before being enrolled regularly.

Study Content & Modules: This is the Study Schedule in the Bachelor's Growth Hacking Programme

The bachelor's degree programme at IU International University is modular. A module typically consists of 5 credit points (ECTS) and concludes with an examination, such as a written exam or assignment. You complete your bachelor's degree step by step and even have a significant say in when you want to complete each module.

In full-time studies, you may structure your study plan as follows:

  • 1st Semester: Business Administration, Introduction to Academic Writing, Marketing, Fundamentals of Growth Hacking, Consumer Behaviour, Design Thinking
  • 2nd Semester: Online Marketing, Social Media Marketing, Fundamentals of Product Management, Statistical Computing, Collaborative Work, Project: Growth Hacking Trends
  • 3rd Semester: Digital Business Models, Search Engine Optimization - SEO, Web Analytics, Media Law, Intercultural and Ethical Action Competencies, Project: Applied Growth Hacking
  • 4th Semester: Customer Relationship Management, Search Engine Advertising - SEA, Marketing Controlling, Fundamentals of Web Programming, Product and Market Testing, Project: Growth Hack Analysis
  • 5th Semester: Digital and Mobile Campaigns, Data Driven Marketing, Project: Search Engine Marketing, Seminar: IT in Growth Hacking, Elective Modules A
  • 6th Semester: Elective Modules B, Elective Modules C, Bachelor Thesis

What sets IU's distance learning apart is the multitude of opportunities to delve into interesting elective modules during your studies. In the Bachelor's Growth Hacking programme, you choose a total of 3 specialisation modules:

You choose your first specialisation module from these topics: Market and Economic Psychology, Online Sales Management and Distribution, Business Start-up, Market Research and Introduction, Industry 4.0, Fundamentals of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data and Data Protection.

You choose your second specialisation module from these topics: Pricing Strategy and Cross-Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirements Management, User Experience and UX Prototyping, Tools in Media Pedagogy, Influencer Marketing and Social Selling, AI Specialist.

You choose your third specialisation module from these topics: User Testing and Prototyping, Online Retailing, Methods and Management of Innovations, Methods in Product Management, Smart Services, Programming: Java and Web Application Interfaces, Application Design, Conflict Management and Opinion Formation in Social Media, Social Media Ads and Campaigns, Data Analyst, Salesforce Platform Management, Salesforce Platform Development, Italian as a Foreign Language, French as a Foreign Language, Spanish as a Foreign Language, English as a Foreign Language, Supply Chain Management, Aviation Management, Real Estate Management, Event Management, Entrepreneurial Hotel Management, Tourism Management, Facility Management, General Studies, Market and Economic Psychology, Online Sales Management and Distribution, Business Start-up, Market Research and Introduction, Industry 4.0, Fundamentals of Software Development, Media Psychology and User Research, Applied Content Marketing, Community Management, Big Data and Data Protection, Pricing Strategy and Cross-Media Marketing, E-Commerce, Entrepreneurial Management, Product Management and Development, Digital Product Development, IT Requirements Management, User Experience and UX Prototyping, Tools in Media Pedagogy, Influencer Marketing and Social Selling, AI Specialist.

Study Concept: How the Part-Time Growth Hacking Studies Work at IU

You can adjust the online Growth Hacking studies at IU International University to suit your life and daily routine as best as it fits you. For instance, you can choose from 3 study models: In the full-time programme, you need a total of 6 semesters, i.e., 36 months, to complete your bachelor's degree. In part-time programme I, you study for 8 semesters until graduation. Or you can opt for part-time programme II and take up to 12 semesters to complete your bachelor's.

You will receive study materials at IU in printed study booklets with each module registration. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are supplemented with podcasts, live tutorials, and video content in the form of shortcasts. You can access the IU Interactive Books through the convenient IU Learn app.

In many modules, virtual events are also offered, allowing you to interactively engage with your fellow students and lecturers.

Especially convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 7 days a week, 24 hours a day - whenever you feel optimally prepared for the exam, e.g., in construction design. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in a traditional setting.

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