The Admission Requirements for the Bachelor's in International Marketing

You can enrol in the Bachelor's distance learning programme in International Marketing at IU International University (IU) if you provide us with your A-levels (general higher education entrance qualification), your technical college entrance qualification, or your subject-specific higher education entrance qualification.

Alternatively, you can enrol without A-levels. Studying without A-levels at IU is possible under the following conditions:

• You have successfully completed an advanced training course, such as a training course to become a Certified Business Economist.
• Or you have completed a vocational training, such as training to become an office clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training is not thematically related to the distance learning programme in International Marketing, you will first complete a trial course before being regularly enrolled.

Course Content & Modules: This is the Study Schedule in the Bachelor's Programme International Marketing

The Bachelor's programme at IU International University is structured in modules. A module usually consists of 5 credit points (ECTS) and concludes with an examination, such as an exam or a written assignment. You complete your Bachelor's degree step by step - and even have a great deal of freedom in determining when you want to complete which module.

In full-time studies, you can structure your study plan as follows, for example:

• 1st Semester: Marketing, Introduction to Academic Work, Business Administration, Market Psychology, Global Companies and Globalisation, Digital Skills
• 2nd Semester: International Marketing, Collaborative Work, Managerial Economics, International Consumer Behavior, Cost and Performance Accounting, Online Marketing
• 3rd Semester: Statistics, Intercultural and Ethical Skills, International Market Research, Data Driven Marketing, Global Politics and Economic Systems, Digital Business Models
• 4th Semester: International Brand Management, International Trade Strategies, Legal Foundations in International Marketing, Corporate Social Responsibility, Digital Future Commerce, Project: Cross Media Marketing
• 5th Semester: Customer Relationship Management, Project: Market Introduction, Marketing Controlling, Seminar: Current Topics in International Marketing, Elective Module A
• 6th Semester: Elective Module B, Elective Module C, Bachelor's Thesis

Special feature of IU distance learning: the many opportunities to deepen interesting elective modules during your studies. In the Bachelor's programme International Marketing, you choose a total of 3 specialisation modules:

You choose your first specialisation module from these topics: Social Media Marketing I, Search Engine Marketing, E-Commerce, Applied Sales, Communication and Public Relations, Design Thinking and Entrepreneurship.

Your second specialisation module is chosen from these topics: Conflict Management and Opinion Formation in Social Media, Influencer Marketing and Social Selling, Webshop Development, Sales and Procurement, Public Affairs and PR, Social Entrepreneurship.

You choose your third specialisation module from these topics: Social Media Marketing I, Search Engine Marketing, E-Commerce, Applied Sales, Communication and PR, Design Thinking and Entrepreneurship, Conflict Management and Opinion Formation in Social Media, Influencer Marketing and Social Selling, Webshop Development, Sales and Procurement, Public Affairs and PR, Social Entrepreneurship, Community Management, Digital Campaigns, Pricing and Assortment Policy in E-Commerce, Multichannel Sales, Public Diplomacy and PR, International HR and Leadership, Diversity and Communication, Negotiation, International Media Economics, User Experience, Business Intelligence in Marketing, International Management, Applied Content Marketing, Digital Product Development, Project Management, Smart Services, Salesforce Platform Management, Italian as a Foreign Language, French as a Foreign Language, Spanish as a Foreign Language, English as a Foreign Language, General Studies.

Study Concept: How the Part-time Study Programme International Marketing at IU Works

You can adapt the online study programme International Marketing at IU International University flexibly to your life and daily routine, making it fit best for you. For instance, you can choose from 3 study models: In the full-time study, you need a total of 6 semesters, i.e., 36 months, to complete your Bachelor's degree. In part-time study I, you study for 8 semesters until graduation. Or you opt for part-time study II and take 12 semesters to complete your Bachelor's.

With each module enrollment, you receive study materials in printed study booklets from IU. All materials are also available to you digitally. The IU Interactive Books are innovative study scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, study materials are complemented with podcasts, live tutorials, and video content in the form of shortcasts. You access the IU Interactive Books through the practical IU Learn app.

In many modules, virtual classes are also offered, allowing you to interactively engage with your classmates and lecturers.

Particularly convenient and flexible is the option to take module exams in the form of online exams. You can write an online exam 7 days a week, around the clock - at a time when you feel optimally prepared for the exam, for example, in building construction. Additionally, we operate about 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in a traditional on-site format.