Product management, Bachelor of Arts

Distance learning program @ IU International University 

👉 This distance learning course systematically teaches you to understand, apply, and transfer market trends and digital technologies into promising product ideas and marketing strategies. The focus of the course is on digitalization and methods of agile product and project management. Throughout the course, you will delve into interesting topics such as market psychology and digital product development.

At a Glance

🏫 Provider IU International University, UAS based in Erfurt (Germany)
Studying, anytime and anywhere – according to your own rules: The distance learning at IU International University (IU) not only makes this possible, but is constantly meeting individual learning needs and providing the latest gadgets for a maximally flexible study. The state-recognized bachelor's and master's programs, which can be completed part-time or full-time, are intended to adapt to the students' everyday lives – whether alongside work, during parental leave, or while traveling the world. Self-directed learning has never been easier: from the innovative learning app IU Learn, through the online campus with live formats, to the in-house and thus first AI-based university chatbot Syntea. Currently, there are over 130,000 students enrolled at IU – making IU the largest German university.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 30 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Scientific Work, Business Administration, Fundamentals of Product Management, Project Management, Digital Business Models, Design Thinking, Statistics, Marketing, Collaborative Work, Market Research, Product and Market Testing, Agile Project Management, Customer Relationship Management, Cost and Performance Accounting, Design Fundamentals: Seeing and Understanding, User Experience, UX Project, Project: Product Development, Introduction to Business Informatics, Intercultural and Ethical Competencies, Controlling, Online Marketing, Digital Skills, Project: Lean Product Management, Pricing Policy, Sustainability and Quality Management, Business Law I: Industrial Property and GmbH Law, Seminar: Product Management, Elective Subject A, Elective Subject B, Elective Subject C, Bachelor Thesis
📚 Electives Market psychology, online sales management and distribution, business founding, web programming and web analytics, e-commerce, digital transformation ...
👥 In-person sessions numerous virtual lectures
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Product management under the number 1124521.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • 3 flexible time models from full-time to part-time for every situation
  • interesting specializations, such as in Market Psychology or Digital Product Development
  • innovative learning concept with IU Learn App and digital lectures

These are the admission requirements for the Bachelor's in Product Management

In the Bachelor's distance learning programme in Product Management at IU International University (IU), you can enroll if you provide us with your A-levels (general university entrance qualification), your vocational baccalaureate (technical college entrance qualification), or the subject-specific higher education entrance qualification.

Alternatively, you can also enroll without A-levels. Studying without A-levels at IU is possible under the following conditions:

  • You have successfully completed an advanced training course, such as a training course to become a State-certified Business Administrator.
  • Or you have completed a vocational training, such as an apprenticeship as an Office Clerk. After your training, you have worked in this profession full-time for at least 3 years. If your training does not match the subject of Product Management distance learning, you will first complete a trial study before being regularly enrolled.

Study Contents & Modules: This is the Study Process Plan in Bachelor Product Management

The Bachelor's programme at IU International University is modular. A module typically comprises 5 credit points (ECTS) and concludes with an examination, such as a written exam or assignment. You complete your Bachelor's degree step by step, even having the freedom to decide when to complete each module.

In full-time studies, you can structure your study plan as follows:

  • 1st Semester: Introduction to Academic Writing, Business Administration, Fundamentals of Product Management, Project Management, Digital Business Models, Design Thinking
  • 2nd Semester: Statistics, Marketing, Collaborative Work, Market Research, Product and Market Testing, Agile Project Management
  • 3rd Semester: Customer Relationship Management, Cost and Performance Accounting, Basics of Design: Seeing and Understanding, User Experience, UX Project, Project: Product Development
  • 4th Semester: Introduction to Business Informatics, Intercultural and Ethical Skills, Controlling, Online Marketing, Digital Skills, Project: Lean Product Management
  • 5th Semester: Pricing Policy, Sustainability and Quality Management, Company Law I: Industrial Property Rights and GmbH Law, Seminar: Product Management, Elective Subject A
  • 6th Semester: Elective Subject B, Elective Subject C, Bachelor Thesis

What's special about IU distance learning is the various opportunities to delve into interesting elective modules during your studies. In the Bachelor of Product Management, you choose a total of 3 specialization modules:

For the first specialization module, you select from these topics: Market Psychology, Online Sales Management and Distribution, Business Start-Up, Digital Transformation, Market Introduction, Webshop Development.

For your second specialization module, you choose from these topics: Performance Marketing, E-Commerce, Entrepreneurial Management, Digital Product Development, Search Engine Marketing, IT Requirements Management.

For the third specialization module, you choose from these topics: User Research and Testing, Online Retailing, Methods and Management of Innovations, Smart Services, Influencer Marketing and Social Selling, Programming: Java and Web Application Interfaces, Agile Management and Leadership, Application Design, Augmented, Mixed and Virtual Reality, Big Data and Data Protection, Category Management, DevSec Ops, Financial Management, Foreign Languages, Mobile Design, User Experience and User Interface Design, Webshop Business Model Development, General Studies, Salesforce Platform Management.

Study Concept: How the Part-Time Study of Product Management at IU Works

Online studies of Product Management at IU International University can be tailored flexibly to fit your life and daily routine. For instance, you can choose from 3 study models: In the full-time programme, it takes 6 semesters, which is 36 months, to complete the Bachelor's degree. In part-time study I, you study for a total of 8 semesters until completion. Alternatively, you can opt for part-time study II and take up to 12 semesters to finish your Bachelor's.

You receive study materials from IU in printed study booklets with each module registration. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and end-of-lesson quiz questions. Furthermore, study materials for each module include podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the convenient IU Learn app.

Many modules also offer virtual lectures that allow you to interactively engage with your peers and instructors.

An added convenience is the option to take module exams in the form of online exams. You can take an online exam 24/7, seven days a week, when you feel best prepared, for example, for a construction exam. Additionally, we have around 40 exam centres in Germany, Austria, and Switzerland where you can take your exams in a traditional on-site manner.

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