Digital marketing, Master of Business Administration

Distance learning program @ SRH Distance Learning University - The Mobile University 

👉 The Digital Marketing (MBA) programme at SRH Fernhochschule offers a comprehensive education in digital marketing and is aimed at professionals who want to expand their knowledge and specialize in the field of modern marketing. The online course teaches both traditional and current digital marketing strategies to prepare graduates ideally for the challenges of the modern economy. The practical structure enables the direct application of the acquired content in professional practice.

At a Glance

🏫 Provider SRH Distance Learning University - The Mobile University, UAS based in Riedlingen (Germany)
The SRH Fernhochschule – The Mobile University offers innovative distance learning courses, which are characterized by the CORE principle (Competence Oriented Research and Education). With over 25 years of experience and a wide range of bachelor's, master's programmes and certificates, it supports more than 12,000 students annually in flexibly combining study, work and everyday life. Sustainability and educational quality are at the heart of their actions.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Business Administration (MBA)
⏳ Duration 4 Semesters, Study effort 29 hours weekly
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Empirical Social Research, Digital Marketing Strategies and Campaign Management, Media Law, Online and Social Media Marketing, Digital Leadership & Transformation, Data Analysis, Big Data Management & Analytics, Controlling, Analytics & Monitoring, Search Engine Marketing (SEM), Master's Thesis
📚 Electives Big Data, Design Thinking, Artificial Intelligence, Entrepreneurship
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Digital marketing under the number 1149122.
📅 Enrollment Anytime
💶 Fees
from 534 € monthly
from 13350 € total
🔗 More Info https://www.mobile-university.de

Admission requirements

In order to be admitted to the degree programme, you should have successfully completed a first degree with at least 180 ECTS credits. Additionally, at least one year of work experience is required. A basic understanding of economics is also expected. For a first degree with 180 ECTS credits, a motivational interview with the course management is also necessary.

Details

The Master's programme in Digital Marketing (MBA) at SRH Fernhochschule enables students to acquire comprehensive knowledge and skills in the field of digital marketing. It combines traditional marketing methods with digital techniques to achieve optimal market positioning. The programme offers a variety of modules that allow for a detailed exploration of the topic.

The first semester includes content on Empirical Social Research, digital marketing strategies, and media law, among others. The second semester focuses on data analysis, Big Data management, Controlling and Monitoring, as well as search engine marketing. The third semester is mainly dedicated to specialisation and the Master's thesis.

Students have the opportunity to specialise individually and expand their career options through elective modules. These modules cover topics such as Big Data, Artificial Intelligence, and Entrepreneurship. Graduates of the programme can pursue careers in Brand Management, Marketing, Product Management, and Business Development. The programme also emphasizes the enhancement of leadership skills, which is actively promoted during the course of study.

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