Marketing, Bachelor of Arts

Distance learning program @ University of Wismar 

👉 The Bachelor distance learning programme in Marketing offered by Wismar International Graduation Services GmbH (WINGS) leads to a Bachelor of Arts degree in 48 months with a workload of 24 hours per week. The course content ranges from General Business Administration to Marketing Controlling and includes internships as well as the Bachelor's thesis. This course is designed for individuals who wish to acquire in-depth knowledge of marketing strategies and processes in order to plan, implement, and monitor marketing activities successfully.

At a Glance

🏫 Provider University of Wismar, UAS based in Wismar (Germany)
WINGS, the further education institute of the University of Wismar, offers flexible and practice-oriented distance learning courses and further education programs. With 5,100 active students, 41 programs, and an innovative online study format, WINGS enables part-time learning with state-recognized degrees. As part of the prestigious University of Wismar, WINGS stands for academic excellence, digital innovation, and practical relevance.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 8 Semesters, Study effort 24 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents General Business Administration, Human Resource Management, Corporate Management, Basics of Marketing, Introduction to Scientific Work, Mathematical Methods and Applications, Statistical Research Methodology, Product, Price, Distribution Management and Communication Policy, Commercial Law, Successful Presentation and Communication, Market, Consumer, and Media Psychology, Market Research and Marketing Planning, Microeconomics, Project and Process Management, Sales Management, Basics of Online Marketing, Marketing Law, (e)Customer-Relationship-Management, Marketing Intelligence and Industry 4.0, Balance Sheets, Management Simulation, Tax Law, Strategic Management, Omni-Channel Management, Marketing Controlling, Project: Applied Marketing and Sales Management, Bachelor Thesis
👥 In-person sessions 6 days on site in Wismar
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Marketing under the number 1102219.
📅 Enrollment Winter or summer semester
💶 Fees
from 215 € monthly
from 10320 € total
🔗 More Info http://www.wings.hs-wismar.de

Admission requirements

The admission requirements for the Bachelor distance learning programme in Marketing are:

  • General university entrance qualification
  • Subject-specific university entrance qualification
  • University of Applied Sciences entrance qualification
  • Or an equivalently recognized advanced training (e.g. specialist clerk or master)

Details

The Bachelor distance learning course in Marketing, offered by Wismar International Graduation Services GmbH (WINGS), comprises 180 ECTS and leads to the Bachelor of Arts degree. The course spans a duration of 48 months and requires a workload of 24 hours per week.

The course content includes General Business Administration, Human Resource Management, Business Management, Fundamentals of Marketing, Introduction to Academic Work, Mathematical Methods and Applications, Statistical Research Methodology, Product, Price, Distribution Management and Communication Policy, Private Business Law, Successful Presentation and Communication, Market, Consumer, and Media Psychology, Market Research and Marketing Planning, Microeconomics, Project and Process Management, Sales Management, Fundamentals of Online Marketing, Marketing Law, (e)Customer Relationship Management, Marketing Intelligence and Industry 4.0, Balance Sheets, Management Simulation, Tax Law, Strategic Management, Omni-Channel Management, Marketing Controlling, Project: Applied Marketing and Sales Management, as well as the Bachelor Thesis.

The course is aimed at individuals who wish to develop a comprehensive understanding of marketing strategies and processes. Graduates of the program are able to develop, plan, and implement marketing strategies, as well as monitor and control marketing activities. They are familiar with various marketing tools and techniques and can analyze marketing situations and derive appropriate measures.

The study also includes seminars totaling 6 days to gain practical experience and implement theoretical knowledge into practice.

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