These are the admission requirements for the Bachelor's in Online Marketing

You can enrol in the Bachelor's distance learning course in Online Marketing at IU International University (IU) if you provide us with your A-levels (general university entrance qualification), your university of applied sciences entrance qualification (Fachabitur), or your subject-specific university entrance qualification.

Alternatively, you can also enrol without A-levels. Enrolling in a degree program without A-levels at IU is possible under the following conditions:

• You have successfully completed an advanced training qualification, for example, a training course to become a certified business economist.
• Or you have completed a vocational training, for example, training as an office clerk. Following your training, you have worked for at least 3 years full-time in this profession. If your training is not thematically related to the distance learning course in Online Marketing, complete a trial study first before you are regularly enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor of Online Marketing

The bachelor's programme at IU International University is modular. A module usually consists of 5 credit points (ECTS) and concludes with an examination, such as a written exam or paper. You progress through your bachelor's degree piece by piece - and even largely determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows:

• 1st Semester: Business Administration, Introduction to Academic Writing, Cost and Performance Accounting, Marketing, Statistics, Consumer Behavior
• 2nd Semester: Media Law, Collaborative Work, Introduction to Data Protection and IT Security, Digital Business Models, Market Research, Seminar: Current Topics in Digitization
• 3rd Semester: Online Marketing, Design Thinking, Media Platforms and Systems, Web Analytics, Project: Cross Media Marketing, Search Engine Optimization - SEO
• 4th Semester: Design and Ergonomics of User Interfaces, User Experience, Basics of Web Programming, Customer Relationship Management, Agile Project Management, Search Engine Advertising - SEA
• 5th Semester: Project: Search Engine Marketing, Digital Publishing, Digital and Mobile Campaigns, Content Marketing, Elective Module A
• 6th Semester: Elective Module B, Elective Module C, Bachelor Thesis

What's special about IU distance learning: the many opportunities to deepen your studies with interesting elective modules. In the Online Marketing bachelor's programme, you choose a total of 3 specialization modules:

Your first specialization module can be chosen from these topics: Big Data Analytics, E-Commerce, Social Media Marketing I.

Your second specialization module can be chosen from these topics: Business Intelligence in Marketing, Webshop Development, Social Media Marketing II.

Your third specialization module can be chosen from these topics: Applied Sales, Big Data Analytics, Business Consulting, Business Intelligence in Marketing, E-Commerce, Enterprise Resource Planning, Event Management, Foreign Languages, Global Commerce I, International Management, International Marketing and Branding, IT Management, IT Project and Architecture Management, Market and Advertising Psychology, Mobile Software Engineering, Negotiation, Pricing and Assortment Policy in E-Commerce, Web Application Programming, Specialization in Project Management, Sales and Procurement, Salesforce Platform Management, Smart Services, Social Media Marketing I, Social Media Marketing II, Supply Chain Management, Webshop Development.

Study Concept: How the Part-Time Studies in Online Marketing at IU Work

You can adapt the Online Marketing online course at IU International University flexibly to fit your life and daily routine as best as possible. For example, you can choose from 3 study models: In the full-time programme, you need a total of 6 semesters, or 36 months, to complete your bachelor's degree. In part-time studies I, you study for 8 semesters until graduation. Or you can opt for part-time studies II and take up to 12 semesters to complete your bachelor's degree.

With each module registration, you receive study materials as printed study booklets from IU. All materials are also available digitally. The IU Interactive Books are innovative study scripts enriched with video clips and quiz questions at the end of a lesson. Depending on the module, the study materials are complemented with podcasts, live tutorials, and video content in the form of so-called Shortcasts. You can access the IU Interactive Books through the convenient IU Learn app.

In many modules, virtual lectures are also offered, allowing you to interactively engage with your fellow students and lecturers.

Extremely convenient and flexible is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week, at a time that suits you best after preparing adequately for the exam in, for example, Construction Technology. Furthermore, we operate around 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in the traditional on-site manner.