Requirements for Enrollment

For example, with a Master's degree in Online Marketing, you can work as a Senior Marketing Manager, Digital Brand Manager, or Social Media Consultant.

You can enroll in the Master's programme Online Marketing if you have completed a Bachelor's degree. The degree programme must comprise at least 180 ECTS points, including 40 ECTS points in the field of business administration. If you lack subject-specific ECTS points, you can make up for them by taking additional modules.

In addition, you can also enroll without a Bachelor's degree. The following is required for the Master without a Bachelor's at Fresenius University:

• You have completed a subject-specific vocational training.
• Following your vocational training, you have worked in a profession relevant to Master's in Online Marketing for at least 4 years.
• You write a motivational letter with a maximum length of one A4 page.
• You take the aptitude test for Master's programmes in distance learning.

Course Contents, Modules, and Specialisations

This part-time master's programme was developed in cooperation with the Leipzig School of Media. The course combines practical expertise in the areas of digital integrated marketing, marketing management, strategic communication, and information technology.

Throughout the master's programme, you will complete the following modules:

• "Management" Module Group: Digital Personnel Management, Project Management, Value-Oriented Corporate Management
• "Marketing" Module Group: Marketing and Market Research, Online Business and Online Marketing, National and International Media Law - Multimedia Law
• "Methods" Module Group: Academic Writing, Research Methods and Tools
• "Marketing and Communication Management" Module Group: Customer Centricity, Strategic Communication Management, Cross-Media Marketing and Communication Planning
• "Data-Driven Marketing" Module Group: Data Management, Data Integration, Marketing Automation
• Specialised Electives: Elective Area I: Touchpoint Management, Content Marketing and Brand Storytelling, Social Media Marketing and Social Media Advertising, Search Engine Marketing, Mobile Marketing; Elective Area II: Special Elements and Tools of Online Marketing, New Ways to Reach Customers: Voice Control, Chatbots & Messenger Marketing, User Experience Design, Mobile Infrastructure and App Development, Checkout-Close Services
• Master's Thesis

You can see that during the course, you can delve into 2 interesting elective areas. You choose 3 modules from elective group I "Operative Marketing" and 3 modules from elective group II "Operative Information Technology".

Study Concept and Process

We are convinced that exams in written form are not suitable for reflecting the competencies you have actually acquired. Therefore, in this course, you will find few written exams in traditional exam form. We assess your learning progress continuously and online through assignments, online presentations, and speeches or so-called e-portfolios. For you, this means: no travel effort for exams and less exam stress - and thus a fair chance for excellent performance evaluations that correspond to your actual knowledge and competence level.

Balancing study, work, and life is a major challenge. Therefore, support in this crucial phase of your life is essential: the support of your family, understanding in your company, and above all, the personal, consistently service-oriented support from your university. That's why we rely on a unique interdisciplinary coaching team consisting of professors, lecturers, and study coaches. Your personal study coach is your contact person for all matters concerning your studies. Whether by phone, email, or through the messenger on studynet - your study coach advises and actively supports you on your path to a successful degree. Together, we create the necessary balance, enabling you to continuously grow in your studies - achieving something that seemed so far away at the beginning. Whether at home or on the go, on your desktop, laptop, tablet, or smartphone - your campus is always with you. Our studynet learning platform is simultaneously an auditorium, seminar room, campus, and cafeteria. "Social Learning" is the keyword: a holistic learning experience that consistently relies on dialogue in addition to using a variety of different media formats.

For example, with many features you already know from your familiar social media platforms: Connect with each other and exchange ideas using the messenger. Stay up to date with the Activity Board, your onlineplus Timeline. And find out in your personal Learning Analytics what you have already achieved and where you stand. At the kick-off studycamp, at the open learning camps as well as at optional additional events on-site, we create opportunities to deepen and expand your contacts from the world of onlineplus. This way, you experience an active learning community that accompanies you throughout your studies and will also be a valuable network for you as an alumni of Hochschule Fresenius. At onlineplus, studying has a method. Structure and pacing characterize the learning organization at onlineplus, providing clear guidance and fundamentally distinguishing it from traditional distance learning programs. You start flexibly at a time you choose and are guided through similarly structured learning units, modules, and semesters based on our study magazines, the studymags, through individually planned milestones.

This way, you learn in manageable stages that provide regular successes and new motivation in your studies. The recommended study plan from onlineplus allows you the flexibility of numerous adjustment options that you can tailor to your personal learning style, preferred study times, and your own pace. This way, you find precisely the course of study that suits you. Throughout, you have full transparency: at any time, you see your individual learning progress, what you have accomplished already, where you currently stand, and exactly what lies ahead. The innovative and intuitive study format thus lays the foundation for the feasibility and success of your entire online studies.

Tip: You can deduct the costs incurred for your studies alongside work from your taxes. You have two options for this: You can either declare the expenses for your studies as special expenses up to an amount of €4,000 in your annual tax return. You can use this option if the part-time course of study is a first degree that was not initiated by the employer for operational reasons and is not completed as part of an employment relationship.

Or you can deduct the costs as business expenses in full from your taxes. This is possible if a completed vocational training or a completed first degree precedes the part-time course of study or if the study is ordered by the company. In this case, deductible business expenses include not only tuition fees but also, among other things, specialist literature. For all tax-related questions, it is best to consult your tax office or a tax advisor.