Distance learning program Online Marketing (M.A.) – HSF

👉 The Master’s degree in Online Marketing (M.A.) at Hochschule Fresenius is aimed at working professionals and graduates with a first university degree or relevant professional experience who wish to deepen their competencies in digital marketing. In this distance learning programme, you will learn to plan multichannel marketing campaigns, apply data-driven marketing, and conduct research. Core modules include content marketing, brand storytelling, search engine marketing, user experience design, as well as mobile advertising and app development. The course is flexibly structured to be completed within 4 to 8 semesters, offers practice-oriented content, and provides international certificates through a partnership with Arizona State University. Admission is also possible without a secondary school leaving certificate (Abitur); an aptitude test may be required.

At a Glance

🏫 Provider Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Quality since 1848 - also in distance learning! The department onlineplus brings the range of on-campus courses of the Fresenius University of Applied Sciences to an online distance learning format. This way, the Fresenius University of Applied Sciences is positioning itself towards the future by embracing the new possibilities of teaching and learning: studies become digital, the campus becomes mobile, and the way of studying becomes more flexible.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters, Study effort 20 hours weekly
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Mandatory modules from the module groups Management, Marketing, Research Methods, Marketing Management, and Communication Management, Data-Driven Marketing, as well as from Module Group I elective (three modules to be selected): Touchpoint Management and Customer Journey Modelling, Content Marketing and Brand Storytelling, Social Media Marketing and Social Media Advertising, Search Engine Marketing, Mobile Marketing; and from Module Group II elective (three modules to be selected): Special Elements and Instruments of Online Marketing, New Ways to Reach Customers: Voice Control, Chatbots and Messenger Marketing, User Experience Design, Mobile Infrastructure and App Development, Checkout-Adjacent Services, Master's Thesis.
📚 Electives Operative Marketing and Operational Information Technology
👥 In-person sessions Online course without face-to-face events
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Online Marketing under the number 177018c.
📅 Enrollment Anytime
💶 Fees
from 329 € monthly
from 13176 € total
🔗 More Info https://www.fernstudium-fresenius.de

Who is the Online Marketing, M.A. Distance Learning Course Suitable For?

The Online Marketing (M.A.) distance learning course at Hochschule Fresenius is aimed at professionals from marketing, media, communication or related fields who wish to specifically expand their digital expertise. You are addressed if you already hold a university degree or can prove relevant vocational training with professional experience and want to work in a managerial role in online marketing in the future. The course is also suitable for career changers with proven practical experience in the digital business or communication sector.

What Formal Requirements Apply?

Access to the Online Marketing, M.A. is possible via various routes:

  • A completed first degree (Bachelor, Diplom, Magister) with at least 180 ECTS credits from a related subject area. In individual cases, professional experience in marketing or a comparable field is additionally expected.
  • Alternatively, a recognised university entrance qualification (e.g. Abitur, Fachabitur, professional university entrance qualification according to state law), completed vocational training, at least two years of relevant professional experience and passing an aptitude test. In this case, proof of subject relevance and a letter of motivation is required.
  • Depending on prior education, proof of credit points in specialised areas (e.g. business, psychology, technology) may be required.
  • English skills at level B2 (e.g. certified by a certificate) may be necessary.
  • An admission interview or participation in an aptitude test may be part of the admission process.

Personal requirements include a basic understanding of digital media and marketing processes, openness to new technologies as well as the willingness to learn independently and self-motivated. Analytical skills, organisational ability, time management and basic knowledge of online and social media marketing are advantageous.

Study Content in Detail: What Does the Online Marketing (M.A.) Distance Learning Programme Focus On?

In the Online Marketing (M.A.) master’s programme at Hochschule Fresenius, you acquire broad, practice-oriented expertise in digital marketing and digital business models. The programme provides you with:

  • Fundamentals in Management and Marketing: Deepening of business administration knowledge, marketing basics, strategic planning.
  • Research-Based Work: Development of analytical skills and scientific methods to evaluate marketing measures.
  • Marketing Management & Communications Management: Steering and controlling complex marketing projects across various channels.
  • Data-Driven Marketing: Handling data analyses, KPIs and data-driven decision-making foundations.
  • Elective Modules for Individual Focus Areas:
    • Module Group I (choose three modules): Touchpoint Management & Customer Journey, Content Marketing & Brand Storytelling, Social Media Marketing & Advertising, Search Engine Marketing, Mobile Marketing.
    • Module Group II (choose three modules): Operational Online Marketing, Voice Control/Chatbots/Messengers, User Experience Design, Mobile Infrastructure & App Development, Checkout-Adjacent Services.
  • Practical Specialisation: Application of what you have learned in practice-relevant case studies, particularly in online business, online commerce, mobile advertising and app development.
  • Master’s Thesis: Independent research and in-depth study of a current topic in online marketing.

After completing your degree, you will be able to set up multichannel marketing campaigns, develop data-driven strategies and manage innovative digital solutions. The electives offer you the opportunity to tailor your studies to your interests and develop future-oriented skills – for example in UX design or AI-based marketing.

Programme Structure: What Does the Distance Learning at Hochschule Fresenius Look Like?

The Online Marketing (M.A.) distance learning programme is offered completely online and can be flexibly integrated into everyday life. The key facts about the structure:

  • Duration: Depending on the time model, 4, 6 or 8 semesters (corresponding to 24, 36 or 48 months) with a total of 120 ECTS credits.
  • Learning Organisation: You can start at any time – on the 1st of the month – and determine your own learning pace. You can study modules in parallel or consecutively.
  • Teaching Materials: All learning materials are available digitally on the online campus (studynet). These include interactive studymags, video lectures, digital scripts and podcasts.
  • Support: Individual support through personal study coaches and regular access to professors via virtual office hours or forums.
  • Examinations: Flexible exam formats – including online exams, term papers, presentations, open-book formats. Many exams can be taken around the clock.
  • No Attendance Requirement: The distance learning is completely location-independent – no mandatory on-site events. On-site exams are rare and announced early.
  • Optional Additional Offers: International certificates and digital masterclasses through cooperation with ASU® (Arizona State University).

Thanks to the consistent digitalisation of the study concept, you can progress with your studies anytime and anywhere. The didactic preparation and multimedia materials ensure a varied learning process. Variable payment and time models support you in ideally combining your studies with work and private life.

Career Opportunities & Professional Prospects: What Perspectives Does the Master’s in Online Marketing Open Up?

With a master’s degree in Online Marketing (M.A.), you are prepared for a wide range of tasks in the digital communication and marketing environment. Typical areas of application are:

  • Leadership Positions in Online Marketing: Managing marketing departments, digital strategy teams or innovation projects.
  • Work at Agencies and Service Providers: Development, management and optimisation of digital campaigns at communications agencies, media companies and online service providers.
  • Positions in Corporate Communications: Designing and implementing communication and content strategies in internationally operating companies.
  • Specialist Roles: Search engine marketing, social media management, content marketing, UX design, mobile marketing and data-driven performance marketing.
  • Self-Employment and Consulting: The master’s teaches you the know-how to found your own companies or work as an online marketing consultant.

The broad and up-to-date study content enables you to react flexibly to market changes – for example in connection with artificial intelligence, digitalisation and new online business models. Through internationally oriented additional programmes (ASU® certificates), you are also prepared for the global job market.

How much does the distance learning programme in Online Marketing at Hochschule Fresenius cost?

Hochschule Fresenius offers three flexible time models for the distance learning programme in Online Marketing with study durations of 24, 36 or 48 months. The standard study period is 24 months (4 semesters). The most affordable time model (48 months) starts from 329 euros per month. The shortest model (24 months) has higher monthly rates, but the total cost is only 13.176 euros.

The tuition fees include all digital study materials, access to the online library and learning platform, personal support from study coaches and lecturers, examination fees for online exams, and international certificates and masterclasses from Arizona State University (ASU®). There are no hidden additional costs.

Various financing options are available: BAföG is possible for distance learning under certain conditions, as are the KfW student loan and the German government's education loan. Scholarships such as the Deutschlandstipendium or university-internal programmes may also apply. Many employers support part-time studies as part of professional development. Additionally, tuition fees may be tax-deductible as income-related expenses or special expenses under certain conditions. Hochschule Fresenius also regularly offers promotional discounts that can further reduce the monthly fees.

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