Admission Requirements
Admission to this bachelor's programme requires a high school diploma (Abitur), a technical college entrance qualification (Fachabitur), or a subject-specific university entrance qualification.
Access without a high school diploma is possible.
Course Contents
The online marketing distance learning course is modular and divided into 3 study sections. Here is an exemplary study course plan for full-time study at a glance:
- 1st Semester: Key qualifications for studies and work, Management of Digital Transformation in Practice I: Digital Motivation, Basics and Applications of Business Informatics, Basics of Marketing Management, Business Mathematics, Databases
- 2nd Semester: Management of Digital Transformation in Practice II: Tools and Services, Marketing 4.0 including Social Media, Project Web Business: Basics and Practical Applications of Web Programming, Interfaces and Usability, Basics of Personnel Management
- 3rd Semester: Management of Digital Transformation: Theoretical Foundations, Basics of E-Business, Basics of Online Marketing, Digital Start-Up (Business Game), Investment and Financing, Innovation and Entrepreneurship
- 4th Semester: Organization and IT, Statistics, Case Studies in Digital Marketing, English for Professional Purposes C1, Phase-Oriented Management and Organization, Project Workshop
- 5th Semester: Project, Elective Modules
- 6th Semester: Elective Modules, Bachelor Thesis
These are your options for specialization and depth: Social Media Marketing and Digital Brand Management, Search Engine Marketing, Digital Service, Data Analysis and Visualization, Digital Business.

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