Online marketing, Bachelor of Arts

Distance learning program @ AKAD University 

👉 In this course of study at AKAD University, you will systematically engage with all aspects of online marketing. Throughout the bachelor's programme, you will delve into an area of your choice, such as Digital Service or Data Analysis and Visualization.

At a Glance

🏫 Provider AKAD University, UAS based in Stuttgart (Germany)
Over 71,000 graduates in the past 60 years! The AKAD University offers more than 70 part-time distance learning courses with degrees in Bachelor, Master, MBA, and university certificate in the fields of Business & Management, Engineering & Computer Science, Communication & Culture, and Health & Social Sciences. All courses are accredited by ACQUIN or ZeVA and have been reviewed and approved by the Central Office for Distance Learning (ZFU).
🎓 Field of Study Economy & MediaMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 30 hours weekly
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Management of digital transformation in practice: Digital motivation, tools and services, theoretical foundations, basics and applications of business informatics, business mathematics, statistics, databases, organization and IT, interfaces and usability, basics of marketing management, marketing 4.0, basics of personnel management, basics of e-business, basics of online marketing, investment and financing, innovation and entrepreneurship, phase-oriented management and organization, basics and practical applications of web programming, digital start-up (business game), case studies in digital marketing, English for professional purposes C1, project workshop, 5 elective specializations (two must be chosen): social marketing and digital market leadership, search engine marketing, digital service, data analysis and visualization, digital business, project, bachelor's thesis
📚 Electives Search engine marketing, social media marketing and digital brand management, digital business, digital services, data analysis and visualization
👥 In-person sessions in the form of online tutorials
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Online marketing under the number 177318c.
📅 Enrollment Anytime
💶 Fees
from 219 € monthly
from 13284 € total
🔗 More Info https://www.akad.de

Admission Requirements

Admission to this bachelor's programme requires a high school diploma (Abitur), a technical college entrance qualification (Fachabitur), or a subject-specific university entrance qualification.

Access without a high school diploma is possible.

Course Contents

The online marketing distance learning course is modular and divided into 3 study sections. Here is an exemplary study course plan for full-time study at a glance:

  • 1st Semester: Key qualifications for studies and work, Management of Digital Transformation in Practice I: Digital Motivation, Basics and Applications of Business Informatics, Basics of Marketing Management, Business Mathematics, Databases
  • 2nd Semester: Management of Digital Transformation in Practice II: Tools and Services, Marketing 4.0 including Social Media, Project Web Business: Basics and Practical Applications of Web Programming, Interfaces and Usability, Basics of Personnel Management
  • 3rd Semester: Management of Digital Transformation: Theoretical Foundations, Basics of E-Business, Basics of Online Marketing, Digital Start-Up (Business Game), Investment and Financing, Innovation and Entrepreneurship
  • 4th Semester: Organization and IT, Statistics, Case Studies in Digital Marketing, English for Professional Purposes C1, Phase-Oriented Management and Organization, Project Workshop
  • 5th Semester: Project, Elective Modules
  • 6th Semester: Elective Modules, Bachelor Thesis

These are your options for specialization and depth: Social Media Marketing and Digital Brand Management, Search Engine Marketing, Digital Service, Data Analysis and Visualization, Digital Business.

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