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The Central State Office for Distance Learning (ZFU) has approved the course Marketing management under the number 161116. - Standard period of study for this Master's degree is only 12 or 24 months, part-time study possible
- Interesting specializations, such as in Product Development and Design Thinking
- Innovative learning concept with IU Learn App and digital teaching events
- Language of instruction can be either German or English
Who is the distance learning Marketing Management at IU suitable for?
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The Master's programme Marketing Management (M.A.) at IU International University is designed for graduates of business-related first degree courses who want to further develop their careers in marketing, communication, or business management. The programme is ideal for professionals who want to specialize in areas such as branding, digital marketing, sales, or market research. The 60-ECTS program is particularly attractive for executives and experts with relevant professional experience who wish to obtain an academic qualification. Due to the high flexibility of the IU distance learning programme, the Master's degree is suitable for both full-time students and professionals with family or other commitments.
Admission requirements: Who can enroll?
Admission to the Master's programme in Marketing Management requires a business-related first degree with at least a grade of "Satisfactory." Different entry requirements apply depending on the variant:
- 120-ECTS variant: Completed Bachelor's degree with at least 180 ECTS in the field of business studies.
- 60-ECTS variant: Bachelor's degree with at least 240 ECTS and at least 1 year of qualified work experience. Access is possible with 210 or 180 ECTS if additional credits (30 ECTS) or several years of relevant work experience are demonstrated.
Master for Professionals (only 60 ECTS): Admission is also possible without a Bachelor's degree. The requirements are:
- High school diploma or completed vocational training with a professional reference,
- at least 6 years of relevant work experience, including at least 3 years in a leadership role or expert position,
- and successful completion of a preparation module at IU (seminar paper and oral examination).
Language Skills:
- For German-language programmes: Proof of sufficient German language skills (for international applicants).
- For English-language programmes: English proficiency at least at B2 level (TOEFL, IELTS, Cambridge, or Duolingo test). Alternatively, a free IU English course can be completed.
Entry is possible all year round. The distance learning programme can be tested without obligation during a free trial month.
Personal requirements for a successful course of study
- Interest in strategic and digital marketing
- Analytical thinking and enjoyment of creative communication
- Independent and structured way of working
- Motivation to engage with trends such as e-commerce, social media, or artificial intelligence
- Team spirit and communication skills - important for future leadership and project tasks
All information on the requirements, content, specialization options, and costs can also be found in your personal information package for the part-time online study programme in Marketing Management. With the brochure, you will also receive access to a demo account for myCampus, the IU Online Campus. Request brochure now ... What do you learn in the distance learning programme Marketing Management at IU?
The distance learning programme provides in-depth knowledge in modern marketing management, combining business basics with current developments in digitalisation and market research. The contents and focuses vary depending on the ECTS variant.
Core Content (all variants):
- Strategic and International Marketing
- Consumer Behaviour and Market Research
- Online and Social Media Marketing
- Marketing Controlling and Digital Business Models
- Project Management, Leadership and Research Methodology
120-ECTS Programme:
- Comprehensive basic modules over four semesters
- Specialisations such as Brand Management, Digital Analytics & Strategies, or Marketing Responsibility
- Two elective modules (e.g. E-Commerce, Sales Management, AI Applications, Product Development & Design Thinking)
- Master's thesis in the fourth semester
60-ECTS Programme:
- Compact study structure (two to four semesters)
- Focus on Advanced Marketing Controlling, Strategic Management and Leadership
- One elective module (e.g. Communication & PR, Salesforce Consultant, Digital Marketing Controlling, UI/UX Expert)
- Master's thesis in the last semester
Interdisciplinary Skills: Both variants promote soft skills, leadership qualities, and intercultural competencies. Projects and practice-oriented case studies complement the education.
How does the study programme work?
The study programme is completely flexible and can be started at any time. Different time models adapt to individual life situations.
Start of Studies: Possible at any time, no application deadlines. Includes a free trial month.
Time Models:
- Full-time (e.g. 60 ECTS: 12 months; 120 ECTS: 24 months)
- Part-time I (e.g. 60 ECTS: 18 months; 120 ECTS: 36 months)
- Part-time II (e.g. 60 ECTS: 24 months; 120 ECTS: 48 months)
Study Format: 100% online. All materials, Interactive Books with quiz questions, video lectures, and podcasts are digitally available around the clock. Print scripts are also available on request.
Exams: Exams can be taken online at any time (with proctoring) or at exam centres. Other forms of assessment include essays, projects, and presentations.
Support: Lecturers, tutors, study coaches, and the AI learning assistant "Syntea" accompany the studies. The Career Service supports career entry and advancement.
What career opportunities and job prospects does a Master's in Marketing Management offer?
With a Master's degree in Marketing Management, a variety of career prospects open up in national and international settings. Typical fields include:
- Marketing Manager - Development and management of marketing strategies
- Brand Manager - Leadership and expansion of brands
- Digital Marketing Specialist - Specialisation in E-commerce, Social Media, and digital campaigns
- Sales Manager - Management of sales and customer relationships
- Business Analyst or Market Research Expert - Analysis of markets and consumer behaviour
Due to IU's international orientation, graduates are also qualified for globally operating companies.
Costs, fees and financing options
The costs for the Marketing management distance learning programme (60 ECTS) vary depending on the chosen time model:
- Full-time (12 months): 729 β¬ per month β total costs approx. 9.547 β¬
- Part-time I (18 months): 569 β¬ per month β total costs approx. 11.041 β¬
- Part-time II (24 months): 449 β¬ per month β total costs approx. 11.575 β¬
Regular discount promotions offer savings on tuition fees. The tuition includes all services such as digital learning materials, access to the online library, personal career coaching and optional live lectures. A non-binding trial month allows you to test the programme for free at the start.
- Financing options: Education funds, private student loans, tax deduction as income-related expenses and various regional funding programmes. IU also accepts individual recognition of prior learning (e.g. from previous studies or further training), which can further reduce costs.
Thanks to the digital learning concept, there are no expenses for textbooks or on-site travel. Semester breaks and extensions (up to 12 months) are available free of charge if you need more time.
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