These are the admission requirements for the Master's programme Marketing Management

We offer the Master's programme in Marketing Management in 2 versions: the shortened 60-ECTS version lasts 2 semesters in full-time study. The 120 ECTS version lasts 4 semesters in full-time study. The 90 ECTS version lasts 3 semesters in full-time study.

For the 120-ECTS version in 4 semesters, the following requirements apply:

• You have a first degree with a focus on economics or business administration and a final grade of at least "satisfactory".
• If your degree has a different focus, you can be admitted through a master's entrance exam.

For the shortened 60-ECTS version, the following requirements apply:

• You have a first degree with a final grade of at least "satisfactory".
• If your first degree is 180 ECTS, you take courses worth 30 ECTS afterwards and demonstrate at least 1 year of relevant work experience. Alternatively, you demonstrate at least 2 years of relevant work experience.
• If your degree is 210 ECTS, you demonstrate at least 1 year of qualified work experience. This work experience should have been gained after your studies.
• If your degree is 240 ECTS, as is often the case with many diploma degrees, you additionally demonstrate 1 year of qualified work experience alongside your degree.

If you opt for the English-language version, you must also demonstrate your English language skills. You can demonstrate your English language skills, for example, through a TOEFL (at least 80 points), IELTS (at least level 6), a passed Duolingo English test (at least 105 points), a Cambridge certificate (at least grade B in total), or an equivalent proof. Alternatively, you can complete an English course free of charge directly at IU International University.

Course Contents & Modules: This is the Study Schedule in the Master's Marketing Management Programme

The master's programme at IU International University is modular in structure. A module typically consists of 5 credit points (ECTS) and concludes with an examination, such as a written assignment or an exam. You complete your master's degree step by step and even have a lot of flexibility in determining when you want to take each module.

In the 60-ECTS variant, you could structure your study plan in full-time study as follows:

• 1st Semester: International Marketing, Research Methodology, Consumer Behavior, Market Research, Online and Social Media Marketing, Seminar Current Issues in Marketing
• 2nd Semester: Digital Business Models, Elective Subject, Master's Thesis

You can choose one of the following modules for specialization: Digital Marketing Controlling, E-Commerce, Communication and Public Relations, Media, Communication Psychology and PR, Product Development and Design Thinking, Sales Management, Strategic Marketing and Branding, UI/UX Expert, Salesforce Consultant Specialization.

In the 120-ECTS variant, your curriculum in full-time study could be structured as follows:

• 1st Semester: International Marketing, Research Methodology, Consumer Behavior, Applied Statistics, Market Research, Online and Social Media Marketing
• 2nd Semester: Seminar: Marketing Responsibility, Strategic Management, Advanced Marketing Controlling, Digital Business Models, Digital Analytics and Strategies, Seminar Current Issues in Marketing
• 3rd Semester: Marketing Project, Leadership, Elective Module A, Elective Module B
• 4th Semester: Master's Thesis

In the 120-ECTS variant, you choose a total of 2 specialized subjects based on your interests.

For the first specialization module, you can choose from these topics: Business Intelligence, E-Commerce, Communication and Public Relations, Media, Communication Psychology and PR, Product Development and Design Thinking, Sales Management, Strategic Marketing and Branding, UI/UX Expert.

For the second specialization module, you can choose from these topics: Artificial Intelligence, Big Data, Business Intelligence, E-Commerce, Human Resource Management, Real Estate Management, IT Management, IT Law and Cyber Security, Communication and Public Relations, Media, Communication Psychology and PR, New Work, Staff Recruitment and Development, Product Development and Design Thinking, Labor Law, Salesforce Consultant Specialization, Strategic Hotel Management, Strategic Air Traffic Management, Strategic Service Management, Strategic Tourism Management, Strategic Marketing and Branding, UI/UX Expert.

Study Concept: How the Part-time Study Programme Marketing Management at IU Works

The online study programme in Marketing Management at IU International University can be tailored flexibly to fit your life and daily routine as best as possible. For instance, you can choose from 3 study models: In the full-time study, you will need a total of 2 semesters or 4 semesters to complete the master's degree, depending on the study variant. In part-time study I, you will study for 3 or 6 semesters until completion. Alternatively, you can opt for part-time study II and take 4 or 8 semesters to complete the master's.

With each module registration at IU, you will receive study materials as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of each lesson. Depending on the module, study materials are complemented by podcasts, live tutorials, and video content in the form of shortcasts. You can access the IU Interactive Books via the convenient IU Learn app.

In many modules, virtual classes are also offered, allowing you to interactively engage with your peers and lecturers.

One especially convenient and flexible feature is the option to take module exams in the form of online exams. You can take an online exam 24/7, 7 days a week, at a time when you feel best prepared. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland where you can also take your exams in a traditional on-site manner.