These are the admission requirements for the Bachelor in Marketing

You can enroll in the Bachelor's distance learning course in Marketing at IU International University (IU) if you provide us with your A-levels (general qualification for university entrance), your technical college entrance qualification (Fachabitur), or a subject-specific entrance qualification.

Alternatively, you can also enroll without A-levels. Studying at IU without A-levels is possible under the following conditions:

• You have successfully completed an advanced training qualification, such as training to become a certified business economist.
• Or you have completed a vocational training, such as training to become a business administrator or office manager. Following your training, you have worked in this profession full-time for at least 3 years. If your training is thematically not related to the Marketing distance learning course, you will first complete a trial course before being regularly enrolled.

Study Contents & Modules: This is the Study Schedule in the Bachelor of Marketing

The Bachelor's programme at IU International University is modular in structure. A module typically comprises 5 credit points (ECTS) and concludes with an examination, such as a written exam or assignment. This way, you complete your Bachelor's degree step by step - and even largely determine when you want to complete each module.

In full-time studies, you can structure your study plan as follows:

• 1st Semester: Business Administration, Marketing, Introduction to Academic Work, Business Mathematics, Computer Training or Content Management Systems, Accounting and Financial Reporting (according to German or Austrian legal principles)
• 2nd Semester: Online Marketing, Cost and Performance Accounting, Sales and Distribution, Consumer Behaviour, Collaborative Working, Statistics
• 3rd Semester: Introduction to Media and Communication Sciences, Intercultural and Ethical Action Competences, Market Research, Social Media Marketing, Marketing Psychology, Managerial Economics
• 4th Semester: Operational Media Marketing, Marketing Seminar, Pricing Policy, Advertising Psychology, Project Management, Marketing Controlling
• 5th Semester: Customer Relationship Management, Media Law, International Marketing, Service Management, Elective Subject A
• 6th Semester: Elective Subject B, Elective Subject C, Bachelor Thesis

What's special about the IU distance learning programme: the many opportunities to deepen your studies with interesting elective modules. In the Marketing Bachelor programme, you choose a total of 3 specialization modules:

For the first and second specialization module, you choose from these topics: Applied Content Marketing, E-Commerce, Communication and PR, Sales and Procurement, Search Engine Marketing.

For your third specialization module, you select from these topics: Advanced Leadership, Applied Sales, Applied Content Marketing, Big Data and Web Analytics, Business Consulting, Business Controlling, Digital Sports Marketing and PR, E-Commerce, Event Management, Foreign Languages, International Management, IT Management, Communication and PR, Marketing Campaigns, Negotiation, HR Specialization, Project Management (Specialization), Print Media and Production, Sales and Procurement, Salesforce Platform Management, Search Engine Marketing, General Studies, Supply Chain Management, Tourism Management, UX and Experience Psychology.

Study Concept: How the Part-Time Marketing Study Works at IU

You can tailor your online studies at IU International University to fit your life and daily routine as best suits you. For example, you can choose from 3 study models: In the full-time study, you need a total of 6 semesters, i.e., 36 months, to complete your Bachelor's degree. In part-time study I, you study for 8 semesters until completion. Or you can opt for part-time study II and take up to 12 semesters to complete your Bachelor's.

You will receive study materials from IU with each module registration as printed study booklets. All materials are also available digitally. The IU Interactive Books are innovative learning scripts enriched with video clips and quiz questions at the end of each lesson. Additionally, depending on the module, study materials are complemented by podcasts, live tutorials, and video content in the form of so-called shortcasts. You can access the IU Interactive Books via the handy IU Learn app.

In many modules, virtual teaching events are also offered, allowing you to interactively engage with your peers and lecturers.

Especially practical and flexible: the option to take module exams in the form of online exams. You can take an online exam 7 days a week, around the clock - whenever you feel adequately prepared, for example, for an exam in construction. Additionally, we operate around 40 exam centres in Germany, Austria, and Switzerland, where you can also take your exams in a more traditional on-site manner.