Marketing and Sales Management, Master of Arts

Distance learning program @ European Distance Learning University Hamburg 

👉 The distance learning course "Marketing and Sales Management" offers comprehensive training in the areas of marketing and sales. Participants acquire knowledge in brand management, marketing research, market and advertising psychology, as well as sales leadership. Specialization modules allow for additional learning in areas such as marketing controlling, social media marketing, and international marketing. Participants conclude with a master's thesis. Ideal for career-oriented individuals in the marketing and sales field.

At a Glance

🏫 Provider European Distance Learning University Hamburg, UAS based in Hamburg (Germany)
The Euro-FH - European Distance-Learning University Hamburg is a state-recognized private distance-learning university with over 70 courses of study and further education programs. It enables a flexible, practice-oriented study program that optimally combines work, family, and studies. With its innovative study models, international orientation, and focus on sustainability, the Euro-FH offers a future-oriented academic education.
🎓 Field of Study Economy & MediaMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters, Study effort 30 hours weekly
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Marketing: Brand Management, Marketing, Market Research, Market and Advertising Psychology Sales: Leadership using Sales as an Example, Sales and Retail Management, International Sales and Marketing Strategy Elective Modules (2 modules must be selected): Marketing Controlling, Brand and Competition Law, e-Marketing, Social Media Marketing, Price Management, Stakeholder Marketing, International Seminar Master's Thesis
👥 In-person sessions two face-to-face seminars in Hamburg (32 teaching hours) as well as online seminars of around 20 hours, a 14-day online seminar, and possibly a 14-day International seminar
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Marketing and Sales Management under the number 177518c.
📅 Enrollment Anytime
💶 Fees
from 495 € monthly
from 11880 € total
🔗 More Info https://www.euro-fh.de

Admission requirements

  • a completed degree with an emphasis on economics is required
  • alternatively, another admission pathway can be utilized; information on this is available from the university
  • relevant work experience is necessary
  • English language skills at level B2 are required

Details

The distance learning course "Marketing and Sales Management" offers a comprehensive education in the fields of marketing and sales. Participants will be trained in areas such as brand management, marketing research, market and advertising psychology, as well as sales leadership. Additionally, the course covers topics such as sales and trade management, as well as international sales and marketing strategies.

Participants have the opportunity to expand their knowledge in specialisation modules including marketing controlling, brand and competition law, e-marketing, social media marketing, price management, stakeholder marketing, and participation in an international seminar.

The course concludes with the composition of a master's thesis, allowing participants to apply and deepen the acquired knowledge.

The Master of Arts distance learning programme comprises a total of 120 ECTS credits and spans a duration of 24 months. The course structure includes two presence seminars in Hamburg (each 32 teaching hours), online seminars of approximately 20 hours, a 14-day online seminar, and possibly a 14-day international seminar.

Students benefit from a practice-oriented curriculum that provides them with solid knowledge and skills in the field of marketing and sales. The course is ideal for individuals looking to advance their careers in the marketing and sales sector and develop a comprehensive understanding of relevant topics and strategies in these areas.

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