Admission requirements

You can be admitted to the master's distance learning programme if you have completed a first university degree (at least six theory semesters) with a final grade of 2.5 or better at a university of applied sciences, university, or equivalent institution.

If the final grade is lower than 2.5, a case-by-case examination will be carried out. A first university degree with a workload of 210 ECTS credit points is required. In addition, you need one year of professional experience after completing your studies. If you do not have a first university degree, you can be admitted through an aptitude test. This requires university entrance qualification as well as at least three years of professional experience related to the course of study.

Details

The MBA programme in Marketing Management is aimed at professionals who wish to obtain an academic qualification in the field of strategic marketing and sales. It provides a comprehensive education in both classic and modern marketing developments, as well as the associated tools and methods. Graduates can take on leadership positions in marketing departments.

The programme covers basic and specialized content over four semesters:

Management Framework, Communication & Soft Skills for Executives, Marketing Politics and Strategies in the 1st semester Success- and finance-oriented corporate management, Market Research & Customer Management, Economics & Quantitative Analyses in the 2nd semester Other management techniques, International Marketing Management, Marketing Tools in the 3rd semester International Master's Thesis Seminar and final thesis in the 4th semester.

The study is conducted in distance learning mode, supplemented by presence phases at various locations. The successful completion entitles the acquisition of the internationally recognized title Master of Business Administration (MBA).