Distance learning program Business administration and management (B.A.) – DHAW

👉 The distance learning programme in Business Administration and Management (B.A.) is aimed at individuals who want to understand economic contexts and take on responsibility within companies. The course provides comprehensive knowledge ranging from procurement, marketing, and finance to project and quality management. You can choose from 15 specialisations that specifically support your career goals. The programme is 100% online, flexible in duration (36 to 72 months), and can be scheduled at your convenience. Costs start at 179 euros per month, with total fees from 9,900 euros. Individual support, online examinations, and a free trial month are included. Prior learning can be credited, thereby reducing study time and costs.

Business administration and management (B.A.) at a Glance

📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters, Study effort 15 hours weekly
💶 Fees
from 179 € monthly
from 9900 € total
🏫 Provider German University of Applied Sciences, UAS based in Potsdam (Germany)
The German University of Applied Sciences (DHAW) in Potsdam offers a flexible, 100% online-based distance learning programme with specialisations in business administration, computer science, sustainability management, and other subject areas. With an innovative study concept, interactive learning materials, and personal support, the university combines quality, practical relevance, and modern didactics. The DHAW places particular emphasis on sustainable education and comprehensively prepares students for the requirements of the working world.
📋 Study Format Distance learning program
🎓 Field of Study Economy & MediaManagement
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Critical Thinking / Planning and Time Management, Communication/Presentation/Moderation, Fundamentals of Business Administration, Fundamentals of Organisation and Management, Digital Competencies, Fundamentals of Academic Work, Introduction to Marketing, Business Mathematics and Statistics, Cost and Performance Accounting and Bookkeeping, Knowledge and Innovation Management, Project Management, Micro-/Macroeconomics, Quality and Process Management, Social and Corporate Responsibility / Ethics, Business Informatics, HR Management, Sustainability Management, Practical Project I, Elective Module, Practical Project II, Bachelor Thesis
📚 Electives General Business Administration, Change and Innovation Management, Customer Relationship Management, Digital Business Management, Event Management, Financial Management, Real Estate Management, International Management, Marketing Management, Media and Communication Management, Personnel Management, Project and Process Management, Sports Management, Supply Chain Management, Tourism Management
👥 In-person sessions No text available.
📍 Location Potsdam
📅 Enrollment Anytime
🔗 More Info View Vendor Profile

Who is the distance learning course in Business Administration and Management (B.A.) suitable for?

The distance learning course in Business Administration and Management at the German University of Applied Sciences is aimed at people who want to acquire comprehensive business management knowledge and advance into management positions. The course is particularly suitable for professionals who want to qualify flexibly and regardless of location alongside their job, for school leavers with university entrance qualification, as well as for lateral entrants from other subject areas with an interest in economic contexts. The course appeals to you if you enjoy working with people and numbers and want to deliberately develop your career towards management, controlling, marketing or project management.

What requirements must you meet for the course?

To enrol in the distance learning course in Business Administration and Management (B.A.), you need one of the following formal qualifications:

  • General higher education entrance qualification (Abitur)
  • Advanced technical college entrance qualification
  • Subject-specific higher education entrance qualification
  • A recognised equivalent access qualification, for example through advanced training (e.g. master craftsman’s examination, certified business administrators, state-certified business economists, IHK qualifications) or after a two-year vocational training plus subsequent three years of professional experience and, if applicable, an aptitude test

Certified qualifications such as certified business administrators, business economists IHK, master craftsmen or certified accountants can be accredited with ECTS credits for recognition of prior learning. This reduces both the duration of study and the tuition fees.

Personally, you should bring the following qualities and prior knowledge:

  • Self-motivation and perseverance for a flexible, self-organised distance learning course
  • Interest in economic topics and business management contexts
  • Numerical affinity as well as analytical thinking skills
  • Willingness to communicate and enjoyment of exchange in virtual teams
  • Basic PC and internet skills, as the course is conducted entirely online
  • Willingness to allocate approximately 15 hours per week for your studies

What content does the distance learning course in Business Administration and Management (B.A.) convey?

In the distance learning course Business Administration and Management (B.A.) at the German University of Applied Sciences, you acquire comprehensive economic and management-oriented expertise. The curriculum combines fundamentals of business administration with practical key competencies that are in demand in today’s corporate environment. Key study contents include:

  • Fundamentals of Business Administration: Teaching business-related contexts and organisational models
  • Project and Process Management: Planning, controlling and implementation of company-relevant projects
  • Marketing, Sales and Customer Relationship Management: Development, analysis and implementation of marketing strategies and customer management
  • Controlling and Financial Management: Analysis of company figures, cost management and budgeting
  • Business Informatics & Digital Competencies: Digital business models, data analysis and application of digital tools
  • Human Resource Management: Personnel selection, staff development and leadership tools
  • Law, Ethics and Social Responsibility: Introduction to corporate law, social and ethical issues

A special focus is placed on the development of soft skills such as communication, presentation, moderation, time management and critical thinking. Through innovative learning formats like Interactive Books, digital scripts, quiz formats and multimedia content, you consolidate what you have learned interactively.

Through elective modules and up to 15 possible specialisations (including Change and Innovation Management, International Management, Marketing Management, Real Estate Management, Supply Chain Management or Sports Management), you can tailor your studies individually to your career interests and industry goals. Practical projects and the final bachelor thesis round off the academically solid and practical profile.

How is the course structure of the online BBA programme at the DHAW designed?

The distance learning course is designed to be 100 percent online and offers you maximum flexibility in terms of time and content planning. You can start your studies at any time, with a four-week trial phase to facilitate entry. You decide whether to study full-time (36 months), part-time (45, 60 or 72 months) or at your own pace. Changing the time model is flexibly possible during the course of study.

  • All study and examination achievements are completed online and location-independent.
  • Multimedia learning materials, digital scripts and interactive e-books are available around the clock.
  • Practical relevance through projects: Two practical projects during the course ensure applied competence.
  • Personal support through study coaches, office hours, online tutorials, weekly live seminars and feedback formats.
  • No attendance requirement – you decide when and where you study and take exams.

The learning platform provides access to an extensive digital library as well as collaboration tools. Additional support services such as application coaching, milestone planning, mentoring and stress management methods assist you throughout the entire course. Relevant prior achievements or further training can be recognised in order to shorten the duration of study and reduce fees.

What professional prospects does the degree programme in Business Administration and Management open up?

With a Bachelor of Arts in Business Administration and Management, you qualify for diverse positions in middle and senior management. Typical areas of employment include:

  • Product Management: Development, market launch and optimisation of products and services
  • Project Management: Leading and controlling projects from various disciplines
  • Controlling & Financial Planning: Planning, analysing and optimising company key figures
  • Human Resource Management: Recruiting, personnel development and staff management
  • Marketing Management & Sales: Developing marketing strategies, client support and market research
  • Supply Chain and Logistics Management: Managing procurement, production and delivery processes
  • Specialised functions according to individual specialisation, e.g. event management, real estate management, tourism management

Graduates are in demand in companies of all sizes and sectors – from industry and trade to services, consulting or start-ups. The digital, analytical and social skills acquired during the course provide particularly good prerequisites for interface and leadership positions or as a foundation for self-employment. A subsequent master’s degree is possible with the bachelor’s qualification.

How are the costs for the distance learning course BBA & Management composed and what financing options are available?

The tuition fees depend on the chosen time model and are flexibly adaptable to your needs. At a glance:

  • Full-time model (36 months): €9,900 (€275 per month)
  • Part-time 45 months: €10,900 (€242 per month)
  • Part-time 60 months: €11,900 (€198 per month)
  • Part-time 72 months: €12,900 (€179 per month)

The price includes all online learning materials, examination fees, support by study coaches, access to the digital library and Microsoft 365. There are no additional costs for exams or coaching services. You can use a trial month without obligation, with a free extension of up to 12 months possible.

For certain prior qualifications (e.g. state-certified business economists, specialist economists, IHK qualifications), recognitions can be granted, significantly reducing the total fees. In addition, a fee reduction through recognition of prior achievements per ECTS credit point is possible (€20 per point).

Financing options include installment payment without additional costs, education loans, scholarships and tax deductibility. During the promotional period until 30 April 2026, you receive a discount of €1,000 on the tuition fee.

  • All services are included in the fees – no hidden costs
  • Access to all digital learning media and tools
  • Free recognition of qualifications upon individual assessment

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